Children'S Shoes And Clothing Are Facing The "Recall Door" &Nbsp; Survival Of The Fittest Is Inevitable.
August 31st, recently, infant formula. security The issue has once again become the focus of news, and parents are beginning to worry about the safety of baby products. In view of the importance of the healthy growth of infants and children, some European Union and other developed countries and regions have begun to attach importance to the safety testing of children's products. Data show that "in 1-4 months this year, the EU recalled 38 children's shoes and clothing products in China, accounting for over 90 percent of the total number of children's shoes and clothing products." Exit Children's products in the European Union have been pushed into the "recall door". The main reasons for the recall are mostly in violation of the new European standards.
This time, the export of children's products was pushed to "
Recall door
"The cusp of the storm, and the trend of widespread spread.
And children's products frequently fall on this kind of "little details", because the domestic production of children's shoes technology has not yet passed, resulting in the failure of product quality.
It is precisely because of the uneven quality of domestic brands that the high-end market of infant products is dominated by foreign brands.
Like Mitch,
snoopy
Foreign brands such as Babu beans and bear Vigny are almost full of China's high-end children's shoes and clothing market.
Reporters visited the shopping mall, a children's counter salesperson told reporters, "because of the quality problem of domestic infant products caused a trust crisis, many parents believe that only the foreign brands are credible, and most foreign brands of goods after heavy testing of the production process quality, heavily purchase test equipment, check the raw and auxiliary materials and spare parts, especially sensitive materials and paint ink coatings.
Product quality is understandable, and it is the main reason for many parents to feel relieved shopping.
From this perspective, in the face of the current consumer's concerns about product quality, our children's shoes and clothing enterprises should cater to the needs of consumers, break the recent weak market situation, and need to truly speak with quality, so that consumers can not choose and be impeccable.
Therefore, in addition to continuing to focus on product research and development, quality supervision and brand building, domestic children's shoes and clothing manufacturers must strive for the best quality in order to make the brand's influence deeply rooted in the minds of consumers.
Instead of dealing with the excessively utilitarian practices of children's supplies, some methods of killing chicken eggs are not only serious overdraft market resources but also a way of stifling brand image.
There is no doubt that the first important task for domestic children to conquer the market is to ensure the quality of products.
After a series of security storms, safety has become the ultimate weapon for consumers to examine and choose commodities.
With the rise of children's market in recent years, every big tycoon has stepped into children's shoes and clothing products. For children's shoes and clothing enterprises in China, besides keeping the market share of products, the quality of sustainable development should be emphasized, which will undoubtedly greatly push forward the market of infant and child products in China.
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