Jinjiang Sports Brand Network Marketing Has Entered The "Three Dimensional Era".

In August 31st, as we all know, the Internet, as a new kind of

Brand enterprises use new media to create topics, participate in topics and guide topics. The traditional dry one-way communication has been subverted, and Jinjiang brand marketing has stepped into "

Not long ago, Anta KG China storm swept through; XTEP's "interactive entertainment" and the 361 degree "interactive zone" were fresh; seven cards, CABBEEN, seven wolves and other enterprises joined the "weaving neck" ranks.

Internet forums, blogs, micro-blog, online games, through these new marketing methods, Jinjiang enterprises and consumers "close contact" again and again, online and offline "ice breaking" integration.

In fact, whether in Anta's Security Council or XTEP's interactive entertainment, apart from brand information display and regular communication, all kinds of colorful activities follow.

Through the concentrated embodiment and interactive links of brand activities, we can have further in-depth communication with consumers.

The so-called Anta Safety Committee and XTEP interactive entertainment plate are a brand club. In order to better interact with consumers, Anta launched the KG China trip storm, "declaration for youth, after 90" and other activities. The "noble bird" launched a "play sports" campaign. More than 100 Youku netizens got the latest summer sports T-shirt and gift package by playing the "bubble game".

This is what we call "having military skills before we have merit."

Liu Xingxing, media manager of precious bird (China) Limited, described the importance of activities in new media marketing, promoted activities and promoted brand appeal and activity.

Under normal circumstances, customers who have registered with the brand club are those who have a good impression of the brand or have strong brand viscosity. In the circle of network community forum, they can not only participate in online games, browse relevant information of brands, participate in various promotional activities, experience deeply the brand's network experience, strengthen the trust between brands and consumers, and even voluntarily become a node of "nuclear fission propagation".

Therefore, "event marketing" is a magic weapon for community marketing.

In fact, new media marketing has unlimited possibilities.

Not only does it have a wide variety of types, it also includes mobile phones, Internet communities, blogs, online games and so on.

New media marketing such as "building community" and "weaving neck" is also quietly rising.

In addition to weaving "collar", the community forum is also a popular new media marketing mode.

As early as last year, Anta launched the first safety committee community and became the first comprehensive sports interactive community in the domestic sports brand.

Subsequently, XTEP, 361 degrees and so on also began to build brand network forum.

When many domestic clothing brands are still obsessed with the golden hour advertising of CCTV, we suddenly realize that these domestic brands and some cutting-edge brands have been bent down to accept the baptism of new media marketing.

Because new media marketing is a new thing and is still being enriched, scholars have different opinions on the definition of new media.