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Guangzhou'S Local Fashion Brands Embrace &Nbsp And Create Their Own Brand Fashion.

2010/8/30 17:34:00 58

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Fashion Brand Fashion

financial crisis

After that, Guangzhou's local clothing brand has come to strengthen itself.

brand

The most critical moment.

Yesterday, from

Guangzhou

The first "Guangzhou dress culture week Summit Forum" was held in Guangzhou. Experts from the participating industry reached a consensus. After China's accession to the WTO, especially the financial crisis, foreign mainstream and even two or three streams of foreign brands entered China, causing great impact on the local brand clothing industry. Guangzhou brands need to integrate their own advantages, learn from foreign brand operation experience, and expand and strengthen national brands. Guangzhou's first Guangzhou garment brand alliance, which aims to jointly develop the market, was formally established, and formed a strategic cooperative relationship with Fuli group. Minsheng Bank also announced that it would give RMB one hundred million yuan "commercial loan" credit line to the member of the chamber of Commerce of the garment industry of Guangzhou City, and support the Guangzhou clothing brand to become bigger and stronger on capital. Organized by the Guangzhou daily garment industry association

Guangzhou Daily:

Provide impetus for enterprises

The spokesman for the Guangzhou Daily said that the "2010 Guangzhou dress culture week series", which was first cooperated with Guangzhou garment industry chamber of Commerce, brings together experts from Guangzhou's famous clothing brand CEO, industry experts, top ten designers of Chinese clothing, colleges and universities and scientific research institutions.

The Guangzhou Daily's original intention is to analyze the competitive advantages, weaknesses, opportunities and threats of Guangzhou's garment industry from a higher angle, so as to better promote the exchange of the industry and become a mirror of the industry.

Guangzhou daily and its brand customers work together to carry out in-depth cooperation and value promotion of the brand, not only to harvest the actual effect of communication, but also to provide a strong impetus for the long-term development of the enterprise.

At the same time,

Fuli group

Fuli Department Store Co., Ltd. announced a strategic partnership with the Guangzhou garment industry chamber of Commerce to provide quality shops resources.

Fengxin County of Jiangxi announced a strategic partnership with the Guangzhou garment industry chamber of Commerce. Fengxin Industrial Park is assisted by the chamber of Commerce in organizing the investment and establishment of the textile and garment enterprises in Guangzhou to upgrade and pfer industries.

The Secretary General of the association:

The 45 parks are landing at the end of the year.

Chen Zhaofeng, Secretary General of Guangzhou Cultural Creative Industry Association, revealed that 45 cultural and creative industries parks in Guangzhou are expected to land in Guangzhou by the end of this year.

He suggested that the Guangzhou municipal government should strengthen the guidance and develop the local brand of Guangzhou clothing industry through the two development models of the government led and famous brand enterprises.

Executive director of the company:

The foreign brand "wolf comes"

"The wolf is coming!" Li Shengzhi, executive director of Guangzhou CFA Company Limited, said in his speech, "the brand foundation of Guangzhou's clothing industry is weak, and the connotation of South of the Five Ridges culture has not yet been reflected in clothing. However, a large number of foreign brands or domestic fake foreign devil enter the Guangzhou market and have a fierce offensive."

Nowadays, the major brands in Guangzhou are foreign brands, which are dominated by capital advantages, and local brands are rushed to the corner.

Chairman:

Foreign brands sell logo

Che Guangping, chairman of Guangzhou Yi Miao Industrial Co., Ltd., who had an unforgettable experience in Rome in 1999, bought a complete set of clothes at a fast selling clothing store of 2500 euros, a total of 8 small pieces, equivalent to 25 thousand yuan.

"How can I be fooled in the marketing idea of others?"

With this thinking, he found that foreign brands come to China, bringing only brand, a logo, a concept, and use China's resources to defeat the Chinese brand.