Chinese Men'S Clothing Industry Leading Brand Roman Target 4000 Store

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You may doubt that they will build 3000 stores in 5 years.

But if it is

Are you still unsure about this 25 year old leading brand of Chinese men's clothing? A few days ago, the high profile of Roman brand announced that it would expand the existing 1300 stores to 4000 or more in 5 years, and this ambition and courage came from their confidence in the Chinese garment industry.

Classic, competent, business … … all these are impressive impressions of traditional Roman people.

But now, everything has changed.

The goal of mass fashion's first brand is to announce the birth of a fashionable fashion label.

"Opening new stores every day, weekly new products, new products every month" is a goal and a driving force for the pition to a fashionable brand.

Fast opening, fast distribution and fast product are the key points for Rome's fast fashion.

Chairman of Luo Meng group

In the new year marketing conference, it is clear that Luo Meng will put 90% of his energy in product development and marketing, and channel construction will be the top priority.

Sheng Jingsheng believes that there are many people who want to start their own business in China.

And Luo Meng is to provide such an opportunity, in the most favorable conditions, the most reliable way, so that sharing success becomes a possibility.

"100% returns, zero inventory management" is the best gift for Luo Meng to entrepreneurs.

As we all know, clothing enterprises are facing the biggest problem is inventory, and for clothing brand agents, franchisees, inventory is also a constant pressure.

It is not only a burden, a cost, a capital ineffective occupation, but also a major factor restricting the profit of small and medium-sized franchisees.

In view of this, Luo Meng creatively put forward the slogan of "100% returns, zero inventory operation", promised 100% to accept returns, and guaranteed that franchisees could go into battle lightly and reduce operational risks.

It is understood that the new deal launched by Luo Meng will lighten the inventory pressure of dealers to the greatest extent, solve the worries for the development of terminal stores, and improve the survival rate of terminal stores.

"Zero inventory does not mean that there is no stock, but to minimize inventory, mainly to prevent franchisees from taking any inventory risk, and a small number of stock goods companies are uniformly reclaimed and sold in a discount store."

Sheng Jingsheng, chairman of the Romain group, has shown great confidence in this important new deal attracting numerous agency franchisees.

Through the zero inventory mode of franchising and the information management of franchisees, Luo Meng can understand the sales situation of franchisees in a timely manner, take a special way to deal with the returned stock products, and solve problems for franchisees, so as to maximize the interests of franchisees.

At the same time, in terms of channel construction, Luo Meng will also further standardize the shop standards in line with the principles of low cost, standardization and rapid expansion. According to the different channels, it will be divided into flagship stores, standard shops, community shops, University stores and MINI stores. Meanwhile, a detailed shop opening standard is formulated.

According to the standards, all stores will have a unified image, and there will be unified standards in store management, product display, props display, theme promotion, product ordering, shop opening cost accounting and advertising release.

"Brand is a real tool for dealers". For franchisees, brand is not only a producer, but also a service provider.

Luo Meng interpreted the connotation of this sentence in a more profound way.

In order to support the dealership, Luo Meng company has formulated a series of supporting policies including prop support, shop support, advertising support and so on. For example, the branch stores open stores, according to the sales area stage support, the larger the shop or the more shops open in the city, the greater the support of the company.

In addition, the company also provides 3 visual image updates every quarter, half a year's national store training meeting and 3 quarterly product display guidance.

These follow-up services can make the franchisee feel more at ease in the business process.

Sheng Jingsheng said that for many partners, Luo Meng is a trustworthy brand, and the harmonious development with its partners has always been a commitment of ROM.

Low cost, zero risk, and guaranteed profits are a great temptation to all investors.

Although the policy of "100% returns, zero inventory operation" will bring great pressure to enterprises, Sheng believes that with the strength of Luo Meng, all problems will be solved.

Sheng Jing Sheng hopes that for consumers, after the pformation, Luo Meng created a fashion empire, and for collaborators, it will also be a realistic country to realize the dream of wealth.