New Blueprint For Jinjiang Textile And Garment Enterprises

It was awarded "China" in 2004.

For more than six years, Jinjiang has made full use of regional brand advantages, relying on the implementation of the interaction between government and enterprise, vigorously promoting the pformation, upgrading and integration of the textile and garment industry, and continuously consolidating and promoting the popularity of the textile and garment industry in Jinjiang, and expanding the overall competitiveness, creativity and market influence of the industry.

Nowadays, the scale strength, brand influence, industrial chain level and technical level of Jinjiang textile and garment industry have been improved obviously, which has become the base of domestic textile and garment products production and processing.

"In 2009, the total number of textile and garment enterprises in Jinjiang reached 1544 (excluding individual industrial and commercial households, the same below), employing 177 thousand and 700 people, achieving a total output value of 47 billion 700 million yuan.

There are 441 Enterprises above Designated Size, with an annual output value of over 100 billion yuan, 89 enterprises, and over 1 billion yuan enterprises 3.

The output value exceeds 100 billion yuan, and the total output value of enterprises is 25 billion 889 million yuan, accounting for 60% of the industrial output value above all scale.

"Both the total number of enterprises and the value of industrial output have nearly doubled in 2005.

This is due to Jinjiang's attention and support for the pillar industry of textile and clothing.

Lin Yonghong, deputy director of Jinjiang Economic Development Bureau, said.

According to his introduction, after obtaining the "textile base city", Jinjiang put forward a plan to increase the support of the advantageous industry and implement it quickly.

At that time, Jinjiang took the lead in engaging in intermediary research institutions in counties (cities) to conduct special research on textile and garment industry clusters. In August of that year, the development plan for textile and garment industry in Jinjiang was formulated in August of that year. At the same time, relevant policies and measures, such as the decision on further promoting the development of regional industrial clusters, and some suggestions on further speeding up the pformation and upgrading of industrial economy in the city of Guangdong, were formulated at the same time, so as to promote the limited resources to concentrate on advantageous enterprises, optimize the ecological environment of textile and garment industry, promote the rapid expansion of leading textile and garment enterprises, and support small and medium-sized textile and garment enterprises to accelerate the derivation of 2004.

Driven by these supportive policies, the characteristics of Jinjiang's textile and garment industry cluster and scale become increasingly obvious, and the industrial development potential is maximized.

18 textile and garment enterprises with more than ten million yuan in taxes have accumulated 819 million yuan in tax revenue, accounting for 44% of the total industrial tax revenue in the same period. The domestic market share of the "seven wolf" jacket has been maintained for more than 15% years. Xunxing SBS zipper accounts for more than 60% of the total market in the country. Jinjiang's self export textile and garment enterprises have reached 84, and have established cooperative relations with more than 50 countries and regions, and the self export volume has increased by more than doubled in 2005.

"Data is the best evidence.

Whether the terminal brand or supporting industry, whether domestic or outward expansion, Jinjiang's textile and clothing every year has handed out excellent pcripts, and the scale of the industry is expanding.

Jinjiang textile and garment industry association responsible person said.

"Jinjiang clothing, especially casual men's clothing, has dominated the global market.

There are seven leading domestic clothing industry leaders including seven wolves, Qipai, Jin Ba, Li Lang and Jiumu Wang. There are 9 listed companies, including phoenix bamboo textile, seven wolf industry, Xun Xing share, China Li Lang, Fu Lian fabric, Fuxing Group, Taishan science and technology, Huayun holdings, Haidong and so on, covering all aspects of the industrial chain.

"People who have never been to Jinjiang, mention Jinjiang, can also read a series of familiar brands: seven wolves, seven cards, strong drivers, Li Lang and nine herding kings."

The phrase in the domestic clothing industry is just showing the popularity and influence of Jinjiang brand.

Through the processing and production of raw materials, OEM (OEM) to the final establishment of independent brands, Jinjiang's textile and clothing realized the pformation from traditional family workshops to modern enterprises.

In this continuous and difficult development process, Jinjiang's textile and clothing has gone through the pformation from blind brand building to rational brand creation. While expanding and expanding, it has paid attention to the precipitation and promotion of the brand connotation, and finally broke the cocoon into a butterfly, and successfully established its leading position in the domestic garment industry.

While launching jacket products such as jacket experts, trousers experts, business men's wear, Chinese collar and fitness clubs, Jinjiang's textile and clothing are also deepening the brand connotation: "strong jacket" has made a commitment to "every jacket has an original design". The seven wolves carry forward the masculine beauty with "believing in themselves and believing partners" to promote the beauty of masculinity. Li Lang has launched the "simple and not simple" brand promotion concept. The seven card blue and white porcelain series is shining on the Olympic Stadium, and HOSA advocates the healthy lifestyle of making sports easier.

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And brand promotion is the terminal expansion.

In the way of marketing, many fashion brands have promoted the pformation of marketing methods by opening flagship stores, reclaiming agency rights, establishing proprietary network system and introducing customer relationship management system.

According to the data from Jinjiang textile and apparel industry association, there are more than 5 brands and chain stores and direct selling stores in Jinjiang, including seven wolves, nine shepherd kings, Qipai, HOSA and Jin Ju, etc., which have more than 4000.

"It is precisely this series of brand strategy innovation that continues to push forward, further laying the leading role of Jinjiang brand in China."

The above textile and Garment Association official said.

It is understood that the textile and garment industry in Jinjiang now has 4 famous brand products in China, 6 famous trademarks, 4 clothing brands have been selected as "500 most valuable brands in China", 3 clothing brands have been selected as "500 brands of Asian brands", and 1 brands have successfully entered the first batch of 300 "national brand protection".

"People who have been to Jinjiang really know why there are so many brands here.

It turned out that a supporting industrial cluster with chemical fiber, weaving, dyeing and finishing, and garment production has long been included.

It is the fertile soil that links the upstream and downstream industrial chains perfectly, and has nurtured these well-known domestic clothing brands.

In June of this year, Haidong Qingxin new material group was listed in Hongkong, which is an embodiment of the rise of the upstream brand of Jinjiang industrial chain.

And count down, Jinjiang textile and garment industry 9 listed companies, industrial chain upstream enterprises accounted for 7 seats.

"In addition to paying attention to the expansion of quantity, Jinjiang has also been actively promoting the integration and upgrading of the vertical and vertical industrial chain of textile and garment industry and enhancing the overall competitiveness of the industry.

In the future, improving the industrial chain will remain one of the key tasks. "

Lin Yonghong said.

It is understood that since the financial crisis, more and more branding enterprises have sent orders to local enterprises in the near future, which has made Jinjiang's textile and garment industry's supporting cooperation increasingly obvious, and the horizontal integration of the industrial chain has been greatly improved.

"Jin Ba" and "Dragons" use the expansion plant to import the supporting processing enterprises to engage in OEM production. Qipai company has made some successful foreign trade enterprises' pformation through outward orders.

The effect of brand enterprises on the development of upstream and downstream industry chain is obvious.

The director of the association said.

With regard to the vertical integration of the industry chain, textile machinery and equipment enterprises such as dragon and Ju Wang set up a strategic alliance for textile machinery innovation, and a number of new investment supporting projects such as Xingyu resin, Huayuan fiber, Bai Hong poly fiber and min Hua super fiber have come into effect one after another.

Driven by these scale enterprises, Jinjiang has already formed a good pattern of clothing products as the leader and the upstream and downstream industries to cooperate and interact with each other.

Among them, there are 5, 173, 59, 68 and 132 enterprises specializing in the production of chemical fibers, weaving, dyeing, washing, and zippers for garment enterprises, forming a coordinated production team with social division of labor and independent support.

Zhao Yuejin, director of the two office of the China Textile Industry Association, Jinjiang: the industrial clusters all over the country have their own advantages. The advantage of the brand lies in its brand awareness, the improvement of the textile and garment industry chain and the comprehensive strength.

We hope that the fast moving coastal areas of Jinjiang can drive the development of the inland textile and garment industry.

Lin Yonghong, deputy director of Jinjiang Economic Development Bureau: the scale and brand effect of the textile and garment industry in Jinjiang have made significant leaps and bounds. However, there are still some weak links, such as the relatively low status in the international industry, the development gap in the service industry design and exhibition, and the lack of innovative talents.

In the future, the key tasks of improving public service matching, guiding industry's independent innovation and optimizing the industrial development environment will be the basis for further development of the textile and garment industry.

Jin Tao, deputy general manager of Fujian Baikai textile chemical fiber industry Co., Ltd.: in recent years, the development of Jinjiang's textile and garment industry is not only reflected in the brand aspect, but also the development of the upstream industry chain is also very rapid, including textile and upstream and downstream printing and dyeing, finishing and other industries.

Because there is no advantage of resources and manpower, Jinjiang's textile and garment industry only chooses to avoid homogeneous competition, instead of developing it in the direction of R & D and production of high-tech products, which has promoted the development of local industry to high-end market.

Standing in the perspective of a textile mill, we can further feel the continuous improvement of local printing and dyeing and finishing technology, which has already ranked the top in the country.

The upward trend of the whole industry chain will accelerate the development of Jinjiang's textile and garment industry.