Wujiang Textile Industry "Breakout" Trio

Chemical fiber textile industry is a traditional industry in Wujiang, and also one of the pillar industries in the region. Faced with the new requirements of scientific development, it is still as extensive as before. It is impossible! It is impossible to give up. To continue to develop, we must go to the scientific development, pformation and upgrading. We have to go through the international financial crisis and the cold chemical fiber and textile industry in Wujiang.

Under the red fire, there is a phenomenon that is particularly noticeable. This is a group of enterprises that seize the opportunity of pformation and upgrading, rely on technological innovation to achieve development, and get ten times twenty times profit than traditional enterprises, which has caused a great shock in the industry.

"At present, the entrepreneurial enthusiasm of the people is unprecedentedly high, and we all want to carry forward the legacy that our ancestors have left behind."

Xu Ming, Secretary of the Wujiang Municipal Committee, said, "but how to carry forward it is very particular.

It can be said that pformation and upgrading is imminent.

The sooner we turn, the quicker we go, the more beneficial to the enterprises themselves, the better the economic development of Wujiang.

Wujiang

Industrial pformation

Rush out of "Besieged City" for human's marriage

From quantity expansion to quantity and quality, from investment drive to investment innovation drive simultaneously.

We strive to pform and upgrade more than 50% weaving equipment through 2-3 years' efforts.

In 2012, the differential rate of spinning enterprises reached 30%-50%, and the backbone enterprises reached more than 95%.

"For others to get married", this is the expert evaluation of Wujiang textile industry for many years.

This sentence also illustrates the dilemma of Wujiang's textile industry for a long time.

Li Jianjiong, Secretary of the Party committee of Shengze Town, said: "we must seek a breakthrough in the pformation of the entire textile industry chain."

In terms of spinning, we should encourage enterprises to increase investment and continue to introduce world-class equipment. In weaving, we encourage large scale enterprises to strengthen technological pformation. For smaller enterprises, we plan to build a factory building by the government, and unify the leasing plant so as to facilitate them to concentrate their financial resources on Upgrading equipment. In printing and dyeing, we should eliminate backward equipment as soon as possible and guide enterprises to concentrate and intensive development.

Li Jianjiong said.

In the work plan of Shengze Town, the goal of industrial pformation and upgrading is very clear: strive to make more than 50% weaving equipment upgrading through 2-3 years' efforts; strive to 2012, the product differentiation rate of backbone enterprises will reach more than 95%, and the overall differential rate of textile enterprises will reach 30%-50%.

On the premise of not increasing pollutant discharge and improving the quality of sewage discharge, through technological pformation, we strive to increase production capacity by 50% after dyeing and finishing.

Li Jianjiong said: "we found that in Shengze, those enterprises with strong crisis awareness and continuous introduction of international advanced equipment for technological pformation in recent years, and those enterprises that focus on independent research and development, technological innovation and brand building, have increased profits by 10 times or even 20 times that of other enterprises."

Hengli, Sheng Hong, Fuhua weaving, new Wu textile, double surplus textile and other enterprises have accelerated the introduction of advanced equipment, the introduction of new types of new fibers and new fabric development and production, so that the added value of products has been continuously improved.

The ambitious group that invested and built factories in Shengze in 2003 is currently the main research and development base for cold proof clothing fabrics in China.

The factory is small, with only 176 looms and over 300 employees.

But it is such a small enterprise, but it has developed a new path of development and sales promotion.

Ma Bangkui, the project manager of ambition group, introduces more than 10 new products developed every month. Every new product has won the most rewarding market share. The gross profit can reach 25%, while the gross profit of imitation product is only about 5%.

After other companies "follow suit", after large-scale production and lower prices, they will take the initiative and turn to new R & D and market expansion.

"In the ambition group, there is a non

A strong R & D team, including engineering academicians, graduates from textile and garment institutions, and university professors hired, accounted for 10% of the total number of R & D, accounting for about 6% of R & D expenditure.

Ma Bangkui said.

On the one hand, try to occupy the forefront of R & D. On the other hand, relying on R & D and new products, earn as much as possible the profit margin of market sales, so that enterprises always smile and develop at both sides of the "smile curve". The ambition group provides a reference for the pformation and upgrading of Wujiang textile enterprises.

With the same ambitions, a 20 thousand square meter textile creative industrial park is rising in Shengze.

This will bring together the wisdom and Inspiration of global creative talents, and use the latest international perspectives and ideas to collect the latest international information and technology, and to make Shengze's textile industry go to the top.

According to the introduction, in order to encourage more textile enterprises to take the road of research and development, the town of Shengze is set up by the government and enterprises to participate in the establishment of a product R & D design platform with universities such as Donghua University.

Market pformation

Break through the trading platform "scattered low" "fence"

The textile trading market must be regulated, and from the store type to the mall type.

The varieties of trading should be upgraded, and the business district will open in October.

We should promote the development of e-commerce and online pactions with information technology.

Mutual support between production base and trading market is a major feature of Wujiang's textile industry.

The Oriental silk market, which has a history of more than 20 years, has become a well-known textile distribution center and information collection and distribution base at home and abroad.

At present, more than 5000 textile and textile merchants in Shengze and surrounding areas have entered the market and have been ranking the top of the textile market in the country for many years. In 2009, the market turnover reached 63 billion yuan.

Strong market agglomeration effect has helped push forward the rapid development of Shengze's textile industry.

For many years, the Eastern Silk Market has always been proud of having no walls, but it is precisely this kind of "wall" that has not been brought about by the wall, which has become the "fence" of the upgrading of the modern textile trading platform: staying at the traditional stores.

Sales patterns, scattered layout, heavy traffic in the market, and parking difficulties have not only increased the gap between the market and the textile specialized markets such as Guangzhou and Keqiao, but also greatly restricted the further development of the market itself.

"The industry must be pformed and upgraded, and the market should also be pformed and upgraded simultaneously."

Li Jianjiong said that in order to enhance the format of the Eastern Silk Market, it is planning to pform the traditional road store type sale to a modern shopping mall mode.

"Now the market, people are standing outside, stores can not see people, will be made into a mall, no one can see outside, people inside and outside."

In the marketing mode, chain, agency, distribution and auction will be introduced into the market, and gradually form a modern business mode including booth type, sub market, chain operation, general agent and total distribution.

"We will pform and pform the format gradually on the basis of the original market."

The upgrading of market trading varieties is equally urgent.

Li Jianjiong told reporters that for a long time, the Eastern Silk Market was mainly made of white goods and interior materials, with low grades and low added value of products.

The cultivation of color billets will become the first step for Shengze to enhance market trading.

Reporters learned that the first phase of the planning of 45 thousand square meters of color mall in Shengze town west two ring road, is the East silk market this year's key project, will be officially opened in October this year, there are more than 300 companies signed up, 70% of which are local scale enterprises.

The completion of the green mall will accelerate the pformation of the Eastern Silk Market from billet to billet and lining to fabric and semi finished products.

The invisible market, such as electronic commerce and online paction, is the highlight of the future development of textile trading market.

Shengze will start from two aspects: the combination of visible and invisible markets and the deep development, so as to achieve the upgrading of the Eastern Silk Market.

In developing intangible market, we should focus on the development of e-commerce and online market through electronic pactions, expand the proportion of order contract pactions, and increase the volume of online pactions.

The market paction mode has gradually shifted from the traditional "spot trading, cash paction, spot trading" to the "three paction" of "corporatization, ordering and electronization".

Urban pformation

Breaking through the "paddock" {page_break} which does not match the total economic volume

To expand the power of "strong town" and create a city carrier matching the world class chemical fiber textile base with reform ideas

He plans to build a new urban area in Western Shengze by building a new urban area in 5-10 years.

Create the conditions to carry out the renovation of old urban areas, and achieve the organic interaction between the prosperity of Shengze's urban areas and the market.

"Seventeen the eight year old guy is still wearing a seven or eight year old doll shirt" and "little horse drawn cart". These vivid metaphors are the deep reflection of Shengze people on the extreme asymmetry of the development level and the total economic volume of the local cities and towns.

As the main gathering place of Wujiang's textile industry, the gross domestic product of Shengze town exceeded 19 billion yuan last year, which has already surpassed that of many counties.

However, for many years, we can only follow the system of villages and towns, and build a "Dao" in the spiral shell, resulting in a series of problems, such as backward planning, poor infrastructure and weak management power, and so on.

Therefore, accelerating the pformation of cities and upgrading the functions of cities has become a part of promoting the pformation of local textile industry, but also aroused common concern from the central government to the local government.

"The pformation and upgrading of industries must be carried out simultaneously with urban construction. Shengze's textile industry needs to have a better city carrying platform if it wants to be stronger and bigger."

In April this year, the Central Commission, the central agriculture office, the national development and Reform Commission, and the Ministry of public security made clear the Shengze town's administrative reform.

In August 5th, the Standing Committee of the provincial Party committee adopted the decision to carry out the pilot project of "town expansion" in 20 economically developed cities such as Shengze.

This has provided a historic new opportunity for the development of Shengze town.

"We have made five draft papers on the planning and demonstration of new cities in Shengze, and Shengze is planning and planning according to the size of a medium-sized city.

The first phase will develop 4 square kilometers of Yunxi new town, including administrative centers, hospitals, schools, sports centers, convention and exhibition centers and five star hotels. All of them will be planned at a high starting point, and even train stations and new long-distance passenger stations are taken into consideration, and the water articles should be emphasized.

Li Jianjiong said that in the two quarter of next year, the new urban construction in Shengze will start. It will strive for one year, one sample and three years, and strive to build a mature new city in 5-10 years.

Li Jianjiong said that the completion of Yunxi new town can not only effectively alleviate the pressure of traffic and environment in the old city, but also effectively enhance Shengze's urban function and overall image.

While the key point of urban construction is turning to the new West District, the renovation and renovation of old urban areas in Shengze will also be carried out at the same time.

According to the plan, a number of key urban construction projects such as the West extension of Shun Hu West Road, the north extension of Central Avenue, the southern extension of Shengze Avenue, and the eastern landscape of Lang Zhongdang will be launched in the near future.

In the near future, a new town of Shengze will be displayed in front of people.