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Zhejiang Encourages Brand Footwear Industry Chain To Develop Outward

2010/9/1 9:18:00 61

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September 1st, yesterday, the Provincial Department of Commerce and the provincial finance department jointly announced the first batch of Zhejiang provincial brand Monopoly chain network construction pilot enterprises announced list, Wenzhou

Spider King

Group, Zhejiang

Red Dragonfly

Footwear Limited by Share Ltd, Wenzhou

Jill Da

Shoes, Kangnai group, AOKANG shoe sales Co., Ltd., Gao Bang Group, Jordan group and other 7 enterprises on the list.

The pilot project of brand chain network construction in our province is aimed at giving full play to the value of circulation links.

brand

Value added function, by supporting a number of brands with higher market share and more recognized brand names, to open chain outlets by self or franchising, continue to extend sales terminals, help Zhejiang products expand the domestic market, and effectively enhance the market share and brand effect of our province.

The scope of the experiment is based on the development status of the lump economy and characteristic industries in our province, taking into consideration the factors such as industrial scale, brand influence and product consumption pattern, and so on. Ten industries, such as clothing, textiles, footwear, bags, silk, lamps and lanterns, medicine and chemical industry, hardware and tools, household appliances and other advantageous brands, are selected. On average, 10 enterprises in each industry are selected as a pilot project, and the pilot enterprises are set up to set up chain monopoly network outside the province through financial assistance and other policy instruments.

Through the pilot work, we will promote about 100 enterprises in 10 key industries in our province, open about 1000 chain outlets outside the province, and gradually establish a smooth, efficient, diversified and value-added modern marketing network for Zhejiang products through pilot projects.

The business administration departments and the financial departments jointly recommended by the municipal commercial departments and the provincial finance department, taking into consideration the factors such as the sales scale, profitability level, number of outlets, brand building and information technology, and so on, identified 50 enterprises as the first batch of "brand Monopoly chain network construction pilot enterprises".