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Puma2010 Retro Sports Women'S Wear

2010/9/1 18:50:00 145

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Puma 2010 Retro Campaign

Wearing a sports coat, with an explosive head and holding a four horn recorder, swaying hip-hop dance on the street, we always thought that 70s was a remote and conservative year. In fact, the teenagers also had a crazy life.

If today's twenty-first Century 80 after the pursuit of life is personality, then the 70s group of young people's tide of life, in fact, is more like a monotonous and empty in the pursuit of a spiritual freedom.

This summer, the world's leading dynamic lifestyle brand.

PUMA

Once again, it launched the classic T7 sports jacket series in 1968. It brought you back to forty years ago, and went back to the youth of 70s to experience the next era.

Trend label

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PUMA (Puma) Sports Series 2010 new autumn and winter releases

The birth of Legends: fashion classics derived from sports coats.

The biggest contributors to the popularity of sports coats are followers of black music.

Because black music, such as hip-hop, reggae, Funk and so on, often has a strong rhythm. The dance moves on the flexible coordination of all parts of the body. The lightness and comfort of the sports coat and the tailoring of the body are good enough to meet the needs of the teenagers in 70s.

And PUMA is precisely seeing the match between the sports coat and the fashion life. In 1968, the first sport jacket T7 Series in history was first introduced.

Since then, the legendary fashion classics deduced from the sports jacket have begun its new trend.

This sport coat was only two kinds of dark blue and white colors, but it was still popular among fashion players such as basketball, track and field, soccer players, rock stars and artists.

The T in the T7 name comes from the English Track Jacket (sports jacket), and the 7 comes from the stripes extending from the shoulders to the sleeves. The beginning of the bar is 7cm.

The width of the bar is carefully designed, from shoulder to arm, which is ergonomic and aesthetic. It also makes T7 a classic seller that has been selling well for decades.

Today, this fashion, which originated in 70s, is constantly improving and innovating. T7's new color matching and design are emerging one after another. Especially the new products in August, bold use of red main colors will inject more modern sense into the most representative clothing style of this PUMA nostalgia series. On the basis of retaining the original spirit and connotation, the legend of the trend continues.

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Time makes heroes: Black idols are making waves.

Whether in the fashion trend or in the music culture, the black culture advocating freedom and individuality has profoundly affected the young people in the 70s.

For example, Michael Jackson, a popular figure in the pop music scene, had built a the Jackson5 singing portfolio famous for hip-hop and disco music in the early years, and the image of the classic exploding head made many people compete to imitate Michael Jackson.

In a news photo that was released in 1970, Jackie Jackson displayed the typical characteristics of the black trend with the classic red PUMAT7 and the brightly flared trousers, which made countless young people rush to follow suit.

Another famous black idol who left a deep mark in the hearts of the people in 70s was Bailey, one of the greatest football stars in twentieth Century who won the trophy of the world cup three times.

Though born poor, he still sticks to his dream. This is the spiritual dogma advocated in the 70s: in that age of material lack, dreams were the most valuable wealth of the people in 70s.

In order to pay tribute to this great footballer, PUMAT7 series launched a sports coat with Bailey's autographs in 1971, which attracted fans' attention.

In the same period, PUMA T7 also boldly expanded its original product line, and launched a variety of products including semi zipper jacket, T-shirt, Hoodie and so on, which further satisfied consumers' pursuit of the trend.

In August this year, PUMA will once again introduce these colorful series, and it will become the first choice for dynamic fashion people.

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The singing of the summit -- the clamour of the four horn recorder

The time pointer is set aside for 80s, and our hero -PUMA T7 is also showing new vitality.

In 70s, holding a four horn recorder in the street is definitely the focus of the avant-garde and the public's attention.

The focus of the focus was on those who liked to be cool and fashionable.

These deadlocked big boys, wearing truck drivers' caps and grotesque big sunglasses, and a pair of slack shoes on shoelaces, symbolize the personality of that era.

Of course, we must not forget the PUMA T7 tightly wrapped in them.

As Beastie Boys displayed on its album cover, hat, board shoes, big glasses, and black and red PUMA T7 sports coats, the four horn recording machine on the road, jumping and wanton youth fragments, can not disappear in memory.

PUMA (Puma) Sports Series 2010 new autumn and winter releases

40 years later, whether the explosion head, bell bottoms, or driver's caps or big glasses, the trend is changing. The same is always the continuity, publicity and self.

PUMA T7 has also undergone minor changes in the past 40 years.

In 2010, the original T7 repair money became normal in order to meet the needs of more people; the zipper was changed from exposure to concealment to make the modeling more fashionable; at the same time, for the sake of sustainable development and environmental protection, PUMAT7 improved the original production material and used 100% recyclable material, which was both green and new.

In addition, due to the richness of the style, PUMAT7 also deliberately improved the female pattern, preserved the striped pattern, removed the slightly exaggerated relief pattern, unified the neckline color and the dress color, and moved the neckline back, so that it could fit the neck curve better and show a low-key luxuriant taste.

These innovations enable PUMA T7 to cater to the needs of modern people.

Change the change, but the spirit and connotation of PUMA T7, and the imprint that era can not erase, will always pass on the classic nostalgia idea of "the future is legendary", and this season will blow up a 70s trend of retro fashion.