Importance Of Good Display In Clothing Shops

about

However, looking at the current situation of terminal management industry in China is not satisfactory.

This is mainly due to the following reasons: terminal display is a learning which has gradually formed in foreign countries in recent years. There are few professionals in this field in China; most of the domestic clothing merchants pay attention to only the products, but not enough attention to the role of terminal display, and some even realize the importance of display, because they do not understand, and do not know where to grab.

At the same time, terminal display involves shop location, shop layout, brand recognition, lighting, personnel management and many other aspects, but many garment manufacturers lack a sense of systematic construction.

In addition, at present, many terminal guides and counters are generally of low quality, and have not received professional training or lack of training. They are still ignorant of how to display.

For a variety of reasons, the terminal display in China has been in a very backward and unconscious state for a long time, which makes the role of store marketing never been highlighted.

Generally speaking, a customer's shopping in a franchised store involves four steps: first, to stay at the front door of the store, then to enter the shop or to purchase the store by tour guide, tour, then try fitting, and finally purchase.

These four links seem simple, but they contain many display skills.

First of all, think of the reasons why customers will enter your store when there are so many stores. This involves location selection and overall layout, as well as eye-catching clothes on high shelves, because people first see things outside the shop.

When entering a store, the effect is different if it is introduced into the store or guided by purchase. This involves a question of service attitude.

The length of stay in the shop depends, of course, on the effect of display, reasonable display, proper lighting and matching, and of course, it can retain customers' footsteps for a long time.

The service attitude of the staff in the store is very important when fitting and buying.

Your attitude is not good. Why should others buy you? There are so many goods in the market that there is a lot of room for selection.

Thus, as the core element of terminal stores, the "material" and "human" factors occupy a dominant position.

From the aspect of "things", we must pay attention to the following principles: harmony, balance, echo and domination.

The following is a brief introduction to colors, fabrics and styles.

1, color matching

This is especially important for children's wear shops, because children's clothing is color.

Generally speaking, cool colors (green purple blue) and warm colors (red orange yellow) must not be directly collided. Harmony should be paid. It is best to have a neutral color (black and white) pition between the cold and warm, so as to achieve the overall natural.

Don't make sure that the pendant is uneven. It seems to be messy, and the height of the balance should not be too high.

The best and the best part of the store should be echoed in the same color; the height of the two rows of shelves is about the same height; the high shelves and low shelves look at each other.

In addition, we should also grasp the fashionable colors in the season, and pay attention to the dominance of the main color to the auxiliary color system.

2, style matching

Generally speaking, the matching of the same style is not always wrong.

Sports style assembly sports or leisure loose trousers.

In principle, it can be summarized as follows: 1, dynamic coordination; 2, dynamic coordination; 3, static coordination (this is the most common).

3. Fabric collocation

The matching of the same fabric is the best, and it can be supplemented by fabric hard and soft.

4, we must pay attention to the following points when we make the presentation of "objects".

1) clean and tidy, including store hygiene and clothing neatness.

2) adjust the clothing display according to the temperature difference. The weather should turn cool, and natural autumn winter clothing should be added.

3), convenience, the convenience of customers to take clothes, clothing.

4) freshness. In general, new clothes should be replaced every week to make customers feel fresh.

5) the sense of fullness, that is, the rich display structure of goods, so that customers do not feel the monotonous layout.

From the aspect of "human", it mainly lies in a sense of service, and of course, familiarity with goods and brands, and understanding of display skills.

Therefore, it is necessary to carry out some professional training for shopkeepers and guides, so as to improve their quality.