How To Run A Good Clothing Store In The Countryside

In the countryside, the first thing we should do is to investigate the income level of the people who want to go to the clothing store. Do most young people go out to work? Because the elderly and children who are left behind usually do not want to spend money.

In addition, which age group is the main consumer group, and what kind of clothes do they like?

Casual wear

After determining these basic information, choose what brand.

"Our town is in the surrounding area.

"Traffic is heavy, and business is very good every semester before and after the new year."

Ms Xu is very satisfied with her original choice.

"Opening a shop in the town is very important. It's better to concentrate on selling lots of clothing. Concentrated consumption is good for gathering customers. Don't be afraid of others to rob you. The key is to attract customers first, then make your own store characteristics, and you will not be afraid of business if you have characteristics."

Ms. Xu concluded.

reasonable

In the clothing store of Lao Zhou, although it sells mainly suits, other brands of down coats and shirts are also sold.

It is very important to sell clothing in the township market and mix products reasonably.

Because after all, the rural market is different from the urban market, no matter the level of development or the level of consumption is far from the same. The price is the key to selling clothes in the rural market.

Old Zhou has its own way of thinking about clothing sales.

"Although we can not see the quality of the clothes on the market, the quality requirements for clothing are not as high as those in the city.

If we can have cheaper clothes than the brands in the city and the quality is better than those in the market, we definitely love to buy them. "

Xiao Xu, a young farmer, said.

Word of mouth is very important.

According to Lao Zhou, "rural consumers are easy to follow suit. Whoever buys a dress feels good, and there will be a lot of people coming to buy the same clothes."

In addition, the rural consumers are very sensitive to the price, and the price of the store can not change too fast. "Otherwise, the master bought 80 yuan for this dress, and asked the sister-in-law to buy this dress for 60 yuan, so the aunt probably will not patronize the shop again."

Lao Zhou said.

This is also a good reason for the success of the country clothing store owner.

"As long as the clothes I bought here, they will be returned within three days.

Whether or not the clothes I bought here can be freely cut, stitched and ironed.

Lao Zhou's marketing strategy has won more and more customers for him.