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Four Basic Principles That Must Be Followed In Clothing Display

2010/8/28 17:19:00 86

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Good clothing display will give people a sense of beauty, so that customers can be infected and produce pleasant shopping feelings.

There are many principles to be followed in clothing display, and each clothing store has its own characteristics, so it can not be unified.

But all clothing display must follow the following four principles:

First,

bankable

Principle

1, display must help increase storefront.

Sale

。

2, strive to win clothing.

shop

The best display location is used for sales of main products.

3, pay attention to recording specific display modes and exhibits that can increase sales volume.

4, constantly remind store display of goods to help profit.

Two, the principle of display points

1, a good display point: facing the direction of the main stream, such as the high location of the wall and the line of sight, and the display surface covered by the 65 degrees of radiation on the sides of the view, the booth of the main channel, the booth beside the cash register, etc., are good display points.

Promotion

Display points: the exhibition booth for the door, the tail area displayed on the long wall, and the booth between the two main channels.

3, the bad display points: warehouses (or workshops) entrance, poor lighting corner, deep shop bottom dead angle, too many intervals, deep shops and small spacing.

Three, the principle of attraction

1, we should concentrate our existing commodities in order to highlight the momentum.

2, Chen Li will fully display the style and interests of this brand.

3, cooperate with space display, make full use of advertising products to attract customers' attention.

4, the use of irregular display rules for special promotion products can enhance the meaning of special offer.

Four, effective display principles

customer

When you are standing naturally, the scope of the reach is about 60cm to 180cm from the floor. This space is the scope of effective display.

Therefore, displaying the key commodities in this space is the secret to increase sales.

Conversely, less than 60cm or 180cm is the space which customers can hardly touch. Most of them are displayed on non key commodities.

2, in the above effective display range, the most accessible area is 80cm to 120cm space, known as the golden belt.

This part is used to display best-selling products or key commodities, seasonal products, aiming at increasing sales targets. In the gold belt, it is generally used to list key commodities or general merchandise.

3, the most visible and the width of the left and right field is about 60 degrees. Therefore, the relationship between the width of the field of view is as follows.

The location (location of eyes) is 20cm from the display case. Therefore, from 60cm, that is, 80cm from the eye position, there will be a 90cm wide line of sight. The distance from 90cm is easy to see the range of 130cm width.