Several Points To Note In Successful Shoe Store Operation

As we all know, we are doing well. Shoe store In terms of operation, we should pay attention to the problem of changing seasons and bottom goods. It is necessary to advance a lot before the season comes. Stock purchase 。 Before the season changes, the shoes of the season are disposed of. After all, the problem of inventory is the most difficult to solve. The same is true. Retail market and Renovation Problem. To a certain extent, these have direct or indirect influence on the operation of the store.

If you are a shoe shop for young people, you should be bold in color. Like orange, blue, dark blue, purple, as long as the whole room is not made into a color, not to let the color too dark, it can. You can brush the wall on the same coloured light color, and then make other decorations into the same color system of dark color or this color of the reverse color. As for the ceiling, if your house is high enough, you can make the ceiling. The pattern can be related to your storefront, and it can also be your favorite pattern. The color should not be too deep. Of course, you can also make several challenges, which should have different effects. If your shoe shop is not high enough, you can use the ceiling very much. In fact, put a more personalized lamp on the middle of the roof and put some spotlights on the top of the shoe. The effect will be very good.

First, Lights and mirrors

Every household has a mirror, and a mirror is also a store. But the design is different, the effect is obvious. For example, a rectangular shop can be designed into 3-4 vertical shapes. The 2 rows above the shoe rack on both sides of the wall are best equipped with spotlights or spotlights, while the middle ones are equipped with energy saving lamps. It is best to aim at the shoes with drilling, and to make sure that the shoes can be seen at a glance, and you can know the value and grade of the shoes without introduction.

As for the mirror, it refers to the shoe mirror. Many sellers, especially men who sell men's shoes, aim at saving space, or think that it is not necessary to pay too much attention to the effectiveness of mirrors. When designing shoes mirror, they can simply make a small three legged slant mirror, and can only look at the feet like a shoe. In fact, it is not. A slender mirror can make people look thin and tall and straight, and a wide mirror will definitely make people look fat and obese. In this way, it is obvious that the thick legs are much thinner and the effect of wearing shoes is obviously better. Moreover, the success rate of purchase can be greatly increased by matching the clothes and shoes.

Two. Sign Window display

Often seen in the streets, some shoe shops, beautiful shops, luxurious music and loud leaflets, but seen and seen, are just a passing glance, leaving no deep impression. In fact, good signboards, shop names and neat windows often represent the characteristics of a store. The name of the shop must be taken well enough to remember. Both Putonghua and dialects must be as smooth as possible. There is a famous shoe trade chain in Wuhan called "step by step cloud". The sign design is simple and unique. The inscription is famous, and the business is very popular.

Though celebrities are not invited by everyone, they spend more time on signboards and shop names. The window is more like a person's face. It is necessary to design windows if conditions permit. The design is neat and bright, and don't care about the electricity charge. The shoes placed in it must be full of personality, and it is best to match a crystal with some plants and flowers to show the vitality and elegance. {page_break}

Three. The placement of shoes

How to put shoes on the table, the benevolent and the wise, the wise see wisdom, the method is different, the purpose is the same. The basic principle is that the style is similar to the type and the price is close together, and the style and price are clear at a glance. Some unconventional pendulum methods can be adopted. The side looks good on the skew side, with the exquisite direction towards the customers, the strong base plate can put the face down, and so on. Which part of a shoe has the most distinctive feature makes it fully display, with the same style and different colors, with different pendulum methods. The color should be staggered and placed. Do not put the same color together. It will be richly spaced apart.

It is worth noting that many friends because the style is too small, often the samples are placed outside the whole set, so we must pay attention to guard against theft, after all, a pair of pairs of hands are more likely to be caught. If you put one sample, you should always replace the other one, so as not to get too much color difference. Also, many new shoppers, because their business is not proficient enough, can not have a good idea of the price of shoes, whether they can sell them at the time of counter-offer, turn over orders and sweat heavily, and wait until you turn over to customers and buy them at the next store. In this way, you can write the price in the hidden position of each sample sole. You'd better write it in pencil and write a long code number. For example, the 35 entry is written in 2007BED035F, the customer can't read it, he can understand it, he can sell it, he can't sell it. Therefore, it is necessary to master small skills.

Four. Pre sale and after sales

Everyone can understand after mentioning the sale, but they may not be familiar with it before sale, or they never pay attention to it. For example, a customer came to see a certain salesman running around to the warehouse to get the size and try to try it on for customers. As soon as we get the customer's hand, ha ha, there is a problem. There is a stain on the vamp. "Try it, and the little girl is tired." the upper foot is bad. The sole of the foot has been stabbed by a nail. This has made a big noise. Good quality customers also need to have an opinion. Compensation for the loss is not to be said. One pass ten, ten pass 100, a slight deal is not proper, reputation is...

How to avoid it, we must do a good job in pre-sale work, and look at every part of the vamp, upper and inside shoes, and find out the problem in time. We should not let the customers find out the problem before it is too late. We can say that pre-sale work is a guarantee for sales. As for after-sales, what quality assurance to build credibility, as we all know, I do not pay much attention. I want to talk about how to make after-sale cost free and how to create profits after sale. My own shop, on the invoice, printed a few simple words: glue, offline, free maintenance, and no package. With a little glue and something, it costs little, but I try to get the wool out of my sheep.

If customers want to repair, they should try to recommend her to replace the heel and make a shoe paste. They should sell some insoles and shoeshine vigorously. If they want to get a piece of money into the beef tendon, they will receive at least 5 pieces and five pieces of copper with 10 pieces. As long as your things are cheaper than machine shoe repair shops, customers generally trust you. As a result, the cost of after-sale can be allocated to customers and earn profits to a certain extent. Shopkeepers may be disdained to earn such a small sum of money and think that it is detrimental to the image. But I think it's convenient for customers to help themselves. Everyone is happy and willing. Why not? {page_break}

Five. Tools and accessories

Every shoe store must have some necessary shoe repair tools and accessories. Tools, such as hammers, hairdryer, electric drill, screwdriver, blade, shoe holder, etc., are used for maintenance and replacement, such as shoe polish, cooling oil, cleanser, glossy oil, shoe polish, shoe edge oil, 502, soft glue, resin adhesive, heightening pad, full pad, half pad, heel sticker, shoe wax, shoe polish, shoe brush, match and so on, used for cleaning beauty, etc. When shoes enter the warehouse, they will have to check and check, check the size code, read rough inside and outside, and have stubborn stains on the vamp, wipe them with a cold towel with a paper towel, and pull them out with forceps inside the nails. (it is worth noting that there are nails in the shoes which are unavoidable and not belong to the category of quality problems, which is well known in the industry), so it is necessary to have tools.

Accessories are needed in the sales process. Low heels and high heels do not work well. Give a half pad and fill it up immediately. Customers need 37 yards, you only have 38. Then put several layers of insoles on your feet, which is known as protecting your feet, so that the sales success rate is higher. In daily cleaning, shoe polish is used to replace the rag, and the shoe upper with Sassafras can be brightly colored and bright. The head of the shoe is concave, and it can be restored with a blow dryer for a short time. As for after-sale, not to mention, repair tools are indispensable, without more words.

Six. Other small details

In addition to the above categories, there are several small details to be noted. The first is the dress of the salesperson, not talking about clothes, just talking about shoes, for example, you are wearing fashionable women's fashion shoes, and the salesperson and the boss wear a board shoes. So what is the persuasive power? What do you ask the customers to buy your fashion shoes? Again, you should learn to try shoes on to the customers, especially those who sell women's shoes. The customers are hesitant. At this time, the female bosses or employees must be smart, and immediately show the shoes to the customers. Of course, your feet are more beautiful than yours, so you can try. You can also say, "you wear better than me, that is, this pair, do not hesitate", often the business becomes.

In addition, music changes at any time, no one on the road, a little lively, customers enter the door, few people put a little light, more people put a little hey, create a prosperous atmosphere of business, can generally drive the desire of customers to buy. Also note is that if your shop can be counter-offer, the price is casual, sometimes customers are many, are trying to see, there is a customer to bargain with you, you feel that you can sell, but you can not answer in public, learn to hint, hint with skill, then business is also done, and will not affect other guests, you can not eat any price.

But if you blink or clap your shoulders, there must be some skill to make the guests misunderstand. Otherwise, if you think you are throwing your eyes around the tofu, you can't steal the rice. In addition, we should also give customers a sense of respect, praise and praise. When giving gifts, we should say that not everyone sends. The language should be appropriate and the people will be floating in the air. But I will not let you see that I am coaxing you, so that you willingly take the Marni in your pocket to me and return to patronize again and again.