South Korea'S APM Enters The Market Pattern Of Bai Rong Hanfu.

Recently, Bai Rong investment holding group and

APM, a garment wholesale market, signed a strategic cooperation agreement in Beijing. The two sides will jointly build the North Korean clothing procurement center in the 100 Rong World Trade Center, namely, Bai Rong phase three A area. The first phase of the project will be opened in 9.

The initial purchase of the two sides is about 100 million yuan, and the brand will reach hundreds. This cooperation mode will greatly enhance the bargaining power of the Chinese side, and it is expected that the price of the Korean brand clothing sold in the North China market will drop by 20% to 30%.

Korean clothing industry has reached a high degree of industrial segmentation in the design, production, trading, and other aspects. Designers, professional buyers, collocs and other professional groups perform their duties, making it possible to achieve high value-added services in the field of clothing marketing.

With the popularity of Korean dramas in China, Korean clothing has won the favor of consumers, especially female consumers in China.

In recent years, Korean clothing has changed the single impression of the past to the outside world, ingeniously combined the traditional national style with the fashion trend factors of the world, merged the elements of dignity and avant-garde, exaggeration and low-key, and made full use of the combination of color and shade to bring surprises to consumers.

Apart from the outstanding design, Korean clothing has been widely used in the manufacture of more high-tech natural fabrics, such as potatoes, corn and other plant fibers, so that the safety and comfort of clothing is even higher. This has also become one of the important reasons for Korean clothing to attract consumers.

What is particularly worth mentioning is that the professional collocation service of Korean clothing, the dress on the street is more than ten million, how to dress appropriately and differently, and many times it is not brand name and high price can be achieved. The professional dress matching proposal has become a more mature and developed market in South Korea and other garment industries, which has become an important reference for consumers to choose and buy.

New products are also one of the reasons why Hanfu is popular. Taking APM as an example, as one of the largest clothing markets in Korea, there are more than 1000 merchants in the APM market. The main trend is the fashionable youth clothing, which is 16 to 25 years old, and launches 2000 sets of new clothing every day.

Such a rapid update speed has also accelerated many Chinese consumers to catch up with the Korean wave.

It is reported that at present, there are several major commercial projects in Beijing, which are the main concept of "Korea city". However, most of the sourcing channels are cross-border procurement of terminal businesses, or one to one investment in Korean brands.

Bai Rong is the largest comprehensive commodity wholesale trading center in North China. The cooperation with APM in Korea is equivalent to introducing the brand of APM into China at once. This will shake the original pattern of North Korea Hanfu market.

Bai Rong North Korea clothing procurement center planning area of more than 1000 square meters, South Korea APM will comprehensively shift its design, trading, matching advantages, with the help of Bai Rong platform marketing channels to promote North Korea Hanbao commodity structure clear and marketing mode further upgrade.

The establishment of Bai Rong North Korea clothing procurement center not only provides convenience and benefits for Korean people and buyers nationwide, but also shows the vitality of Bai Rong as a large trading enterprise. It is a symbolic move for private enterprises to respond to the call of the government to build the fashion capital and to expand and strengthen foreign trade.