The Ministry Of Industry Has Adjusted The Industry Standard. 8 Clothing Standards Have Changed.

　 CHIC2011 is walking on the way to the treaty. Before this grand international fashion Party is solemnly opened, China is in a rising position. Clothing brand Should it be clear, who is the biggest rival? Is it a big international card? Or commercial channels, consumers, or domestic counterparts? CHIC2011 adhering to the functions of Chinese apparel industry leaders and explorers, guiding the industry to re understand the essence of competition.

After the great baptism of industrial upgrading, the attention of the Chinese clothing industry has focused on one point. Can China produce the world famous brand in the next ten years?

It is true that Chinese clothing has long been the target of following, emulate and catch up with foreign famous brands. Apart from the international brand itself, the domestic consumers' preference for international brands and the increasingly fierce competition in the domestic market have also been regarded as a great challenge for the domestic clothing brands. Throughout the 30 years of development, there are a lot of obstacles at the foot of Chinese clothing. But who is China? clothing A real opponent?

Pressure effect of international benchmarking

"Luxury brand is only a symbol", which has been regarded as a treasure by domestic clothing brands. It has invested a lot of money in publicity and upgrading its popularity. Even so, it is still hard to resist the international brands. It is very important to improve brand awareness and reputation, but the winning points of international brands are not here. The precise understanding of cultural connotation and consumer demand is regarded as a classic reason.

In fact, after the economic crisis, China brand The bigger challenge we need to face is that the channels of big international cards are being pressed. Whenever a new market is discovered, international brands will build a strong channel to control the new market, which will bring a sense of crisis to the growing domestic brands.

In the course of development, Chinese brands have never forgotten to find rivals and analyze rivals. Facing the attack of international brand, many enterprises once took the name of France or Italy, or registered the logo of international famous brand, or bought the trademark of international brand, and made large quantities of international brand clothing in their factories. But these practices only pay attention to the imitation of brand appearance, ignore the absorption of brand culture, and ignore the excavation of brand connotation.

The opponent's attitude is only the surface manifestation of the brand connotation. Behind the high head of the international brand is the maintenance of the belief in its own brand, which is the most obvious flash in the opponent's body.

Win the favor of God

The loyalty of Chinese consumers to national brands is obviously not high, especially in clothing consumption. When brands complain about Chinese people worshipping foreigners, do they realize that they attach importance to and care for consumers? Some experts have said that the reason why international brands are based on the Chinese market is that they should make Chinese people more comfortable and fashionable in their clothes. In this regard, whether the domestic clothing brand is also highly recognized?

Some brands do this. Take the Volkswagen brand "YISHION" as an example, its sales volume occupies the first place in the domestic brand year after year. Suitable for mass consumer prices, cost-effective texture, fashion acumen, distinctive brand image and good service achieved high performance. It can be seen that as long as we study deeply and accurately the consumption psychology and provide valuable products, consumers will naturally be able to buy consumers' brand culture by providing distinct and innovative styles and new marketing concepts that consumers can understand.

In recent years, China's clothing brand has been ranking from increasing sales to providing personalized services to seize the commanding heights of the market. From attracting consumers to celebrities and creating a fashionable lifestyle Museum, the Chinese clothing brands will go deep into the hearts of consumers. These practices of respecting consumers are a good trend, and gradually become more rational in the increasingly fierce competition.

In the first batch of industry standard revision plans announced in 2010 by the Ministry of industry and commerce, a total of 8 clothing standards will be formulated or revised, including knitted thermal underwear, knitted shirts, knitted casual wear, clothing CAD technical specifications, clean room clothing (3 related standards) and jacket standards.

In recent years, in order to resist trade barriers in developed countries, the formulation and revision of China's garment industry standards also refer to the technical regulations and standards of ecological textiles in developed countries, especially the technical requirements of environmental protection, safety and hygiene.

Among them, the standard of jacket was first formulated in 1981, and it was revised two times in 1994 and 2004. In 2004, the standard of formaldehyde content limit and pH limit was increased. Insiders said: the revised direction of the jacket standard will remain unchanged, only in some details and indicators to adjust, and strive to make a bright spot. The third revision plan will be completed by the end of this year.