Exhibition Knowledge Encyclopedia: 9 Major Problems Of Exhibition Intellectual Property Rights

from MICE industry Different levels and industrial chains are analyzed. At present, there are different degrees of intellectual property rights in all aspects of domestic exhibition industry. Especially how to effectively solve these problems and become China's exhibition. intellectual property right The key to the overall level.

1. How to do the exhibition of the exhibition organizers in China?

As some exhibition projects, especially the owners of some brand exhibition projects, the domestic exhibition organizers are most concerned about how the exhibition items should not be counterfeited and cloned, that is, the repeated and identical problems of the exhibition topics and contents. In their view, brand exhibition and formed exhibition should be protected by "intellectual property" with "exhibition creativity". Only the registration of exhibition logo is not enough, and the name of the exhibition should be protected.

2. Foreign exhibitions Organizer What is brand transplantation in China?

When some famous brand exhibitions abroad are transplanted to China, they often need to find domestic partners. In this way, the issue of identifying the intangible assets (intellectual property rights) of the original exhibition brand will be recognized in the process of continuing to use the original brand exhibition name and logo. It can not be ruled out that once the cooperation is broken, intellectual property disputes will be triggered. Practical experience shows that this issue is an important and key legal content that should be clearly stipulated by the two parties when they cooperate.

3. Convention and exhibition project traders: how to deal with the lack of standards in brand transactions?

With the continuous development of convention and exhibition economy, the capital operation of exhibition industry will be frequent, and the sale and purchase of exhibition items will gradually increase. The transfer and transaction of ownership of such exhibition items must involve the transfer and transaction of brand intangible assets (intellectual property rights) of exhibition items. Although there have been some transactions and specific cases in China. However, due to the lack of timely introduction of the procedures and specifications for operation, especially the lack of reference criteria for the formulation of market value standards, the market is rather chaotic.

4. The exhibitor of the overseas exhibition group: what is the business being complained about

As a group exhibitor of overseas exhibitions, more attention is paid to how to deal with intellectual property disputes caused by foreign exhibitors' infringement of exhibits or software and copyright infringement when attending exhibitions abroad. (there are often new problems in domestic exhibitions). Such incidents have been clearly on the rise. In this regard, they generally believe that the general requirements for compliance with intellectual property rights for exhibitors are not difficult. The real difficulty is that it is difficult to guarantee and control all exhibitors. Therefore, they want to draw the line of responsibility. Once the disputes arise, they should be held responsible by the exhibitors rather than the group exhibitors.

5. Exhibitors of domestic exhibitions: what should be done by the group exhibitors?

As a domestic exhibitor, the most fearful thing is that they were misled by the fraudulent propaganda of the group exhibitors, so they took part in some unworthy fake exhibitions and even cheated them. However, it is worth studying whether the fake propaganda problem of the exhibition really belongs to the category of intellectual property protection and whether it has infringed intellectual property rights.

6, booth design and build business: how to copy the design plan?

As a booth designer, they are most afraid of bidding when they are designing the booth. The exhibitors do not allow their programs to win the bid under various excuses, but then hand over the design drawings or plans to the third party to plagiarize or modify them. The purpose is to save money. Actually, there are some intellectual property issues involved here.

7. A patent holder: what should a new display be copied?

Some widely used standard exhibits and some recently developed new exhibitions have been registered by patents.

Therefore, copying these exhibits will involve infringement. But in essence, such infringement is only a matter of indirect intellectual property rights related to the exhibition industry.

8, the national competent authorities: what should be done by foreign businessmen?

As responsible departments of intellectual property rights in the country, apart from being responsible for publicity, education and management in general, what seems to be more concerned now is how to reduce foreign accusations and complaints.

Therefore, when the exhibition becomes an occasion of more complaints, they will make requests to the organizers of the exhibition, and we must do everything possible to take measures to prevent similar incidents. As for the comprehensive protection of intellectual property rights in the exhibition industry, many departments still need time to put forward a comprehensive and specific management method because many work needs to be further investigated and studied.

9, exhibition industry association: how to manage the unclear basis

The current reality is that no unified exhibition industry association has been established in the whole country. However, some local exhibition industry associations have been established, and some associations have begun to attach importance to the related issues of intellectual property protection in the exhibition industry.