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Teach You To Participate In International Commercial Exhibitions Leisurely.

2010/9/1 17:04:00 40

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How to choose correctly

Exhibition

International character

Commercial exhibitions are the most direct way for agents to contact imported products. Of course, it is also an excellent business opportunity for exhibitors to record agents and negotiate with potential customers.

However, exhibitors, especially those attending international exhibitions, are not easy. They are closely related to the effect of exhibition.

American exhibitors magazine pointed out that participation in international exhibitions is best prepared at the beginning of a year, and the whole year plan is divided into four stages, in order to achieve the desired goal.

The following is the professional experience of a number of professional exhibition logistics services companies, to provide manufacturers with reference.

Plan timetable:

(a) 12 months ago, 1, from the scale, time, place, degree of professionalism and target market of the exhibition, the expert opinions were selected to select the annual exhibition plan; 2, contact the exhibition organizers or agents to obtain preliminary information; 3, selected venues; (generally speaking, the first time to participate in the international exhibition, it is difficult to get the best location); 4, understand the payment form, consider the exchange rate fluctuations, determine the financial plan;

(two) 9 months ago, 1, design exhibition structure; 2, get the design approval of exhibition management company; 3, select and prepare exhibitors; 4, contact potential customers and current customers;

(three) 6 months ago, 1, promotional activities such as advertising or e-mail; 2, confirm travel plans; 3, pay the exhibition venue and other services in advance; 4, review the company's participation leaflets, leaflets, news releases, etc., and prepare for necessary and plation; 5, arrange plators for the exhibition period; 6, order sales promotions to service contractors and exhibition organizers.

(four) 3 months ago, 1, continue to track the product promotion activities; 2, finalize the exhibition samples, and prepare a large number of samples representing the quality and characteristics of the company's products, label the company labels, give the customers who take samples; 3, make final decisions on the booth structure design; 4, plan visitors response procedures; 5, train exhibitors; 6, arrange interviews during the exhibition; 7, arrange exhibition on-site or off-site reception; 8, purchase foreign exchange;

(five) four days ago 1, put the shipping documents, exhibition instructions, leaflets and other print copies to the briefcase; 2, take the plane to the destination;

(six) three days before arrival 1, arrive at the hotel registration; 2, inspect the exhibition hall and venue; 3, consult the pport operator to confirm the arrival of all the goods; 4, instruct the pport contractor to deliver the goods to the venue; 5, contact all the on-site service contractors, determine the general readiness; 6, communicate with the representative of the exhibition organization, inform the communication method; 7, visit the local customers;

(seven) two days before 1, confirm the delivery of all the items; 2, check the availability and function of the equipment and all the items; 3, arrange the booth; 4, make the final decision on all the activities.

(eight) 1 days ago, check the stall structure, equipment and supplies; 2, send the promotional products to the direct distribution center; 3, with the company exhibitors, interpreters and other exhibitions before the final briefing;

(nine)

exhibition

1, early to the venue; 2, the first day of the exhibition will be sent to the venue of the press conference hall; 3, site observation as early as possible to make reservations for next year's venues; 4, detailed records of each visiting customer's situation and requirements, not to remember by accident; 5, for unsure demand for products, do not promise on the spot, timely return to headquarters for a reasonable reply, once accepted, must be completed on schedule, in order to achieve customer confidence in cooperation; 6, daily briefings with employees; 7, daily potential business opportunities and customer information sent back to the company for immediate processing and response;

(ten) at the end of the exhibition 1, supervise the demolition of stalls; 2, deal with business opportunities; 3, send Xie cards.