• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Joanna Sykes'S Choice To Retreat In Order To Advance

    2010/9/1 16:55:00 120

    Designer Brand


    Anna Sykes (Joanna Sykes)


    Nowadays, more and more famous

    brand

    Choose to work with new designers, but sometimes

    Designer

    They need to make trade-offs.

    In the first ten days of August, British designer Joanna Sykes (Joanna Sykes) announced that she would suspend her beloved brand Sykes. The news made the British fashion world an uproar.

    The reason is that she was named Britain's oldest fashion house in May of this year.

    Aquascutum

    (Aquascutum) the design director is in charge of the design of men's wear, women's wear and accessories.


    Joanna Sykes's intention is to concentrate on her first series of designs for the brand.

    For some lucky key customers of her brand, she will also create clothing for booking, but for most consumers who like her brand, she will have to deal with the temporary absence of the brand.


    Joanna Sykes said in an interview with the media: "when you start from scratch and put your mind and body in building something, it is very difficult to make that decision.

    But I am a meticulous and meticulous person. I have a lot of things to do in the company.

    This is what I think is really my aesthetic brand. I want to put a lot of energy into it at the moment.

    The brand is so brilliant that the team is full of lovely people. I really want to make the best use of this rare opportunity. "


    In May 17th this year, he announced the appointment of Joanna Sykes as design director in London.

    After the departure of Graeme Federer, the design director, and Michael Herz's pformation to the Bari brand, the traditional British brand, the latter, finally calmed down.

    For her, it is now very tight to release from the London Fashion Week in September. Joanna's influence on the brand will start from now on, and will be fully reflected in next year's men's wear, women's wear and accessories series.


    One is a brand with a long history, one is a new designer, and the latter brings a fresh breath to the former. At the same time, the former also provides an opportunity and challenge for the latter.



    Aquascutum 2010/11 autumn winter dress


    This is a famous brand founded in London, England in nineteenth Century. It is famous for its classic, elegant style, exquisite craft and excellent reputation.

    In 1851, John Emery, a British tailor, founded the brand name.

    He invented the waterproof wool fabric and obtained the patent of the innovative technology. He became the first person to introduce rainproof clothing.

    The name of it is derived from two Latin words Aqua (water) and scutum (shield).

    In the face of capricious British weather, he offered a fashion protection.

    In the first World War of 1914, in the field of battlefield warfare, the company developed a new trench windbreaker to keep the soldier's body warm and dry. Now this landmark garment has long been popular. It has shown its uniqueness and innovation, and has become a synonym for luxury, long-term and fashion.


    In 2001, Joanna Sykes graduated from the central Saint Martin School of art and design with distinction.

    After 6 years' design in Giorgio Armani (Giorgio Armani) and Albert Ferti (Alberta Ferretti), she launched her own brand name Sykes in 2007.

    Today, Sykes's design series is sold to the best retailers in the world.

    Recently, Joanna Sykes was awarded the new generation of designers supported by the British Fashion Council second, which means that her design series was released on the London Fashion Week in September with sufficient financial support.


    But the bigger challenge Joanna faces is from the company.

    In May, when he accepted the appointment of Joanna, he said: "I am very excited to be responsible for the design of a world-famous brand with more than 150 years of history.

    Stars like Gary Grant, Sophia Roland, Greta Gabo and Humphrey Bogart are all customers who love her.

    My goal is to continue to create beautiful, exaggerated costumes and accessories with the subtle details and unconventional sexuality that I understand.

    I want to combine these combinations with the praise of the tradition, the brand's reputation in the fabric field, and of course, the reputation of the tailored suit, the outdoor outfit and the iconic trench windbreaker.


    Belinda Il, chief executive of the company, said: "for the details and tailoring of the costumes, Joanna has an unusual vision. The clothes she designs are what we all want to wear, which is quite similar to the" James ".

    We are also very pleased that a young British designer will continue to manage this landmark British brand design. "

    {page_break}


    Interview


    Joanna Sykes, the newly appointed design director of the brand, has been working hard.

    But the designer who is funded by the new generation project faces another choice.


    Q: Why did you decide to suspend your personal brand?


    Joanna Sykes (hereinafter referred to as answer): This is a tough decision.

    I stopped most of the costumes, but still will be friends and private customers, because I love them.

    I'm very excited about it.

    This is not just changing its clothing series.

    We are looking at the whole brand, store interior and marketing, so it takes a lot of time.

    This is the right decision.

    I am quite careful and serious.

    I want to maintain full participation in this kind of work.


    Q: what is life like in the age of James?


    Answer: very excited.

    We have many talented people who have joined our team. I have put a lot of energy into the work process.

    This is a great company.


    Q: This is a brand with historical tradition. How do you make it more modern?


    Answer: it is certain that women's clothing will change.

    Men's wear will develop even more. Now this is a bigger part of business.

    I have to invest a lot in this series.

    This is a rare opportunity.

    This is consistent with what I want to do.


    Q: when these things are timed, will you let the Sykes brand come back?


    A: I am not sure when to bring the brand back to the market, but I am sure to do so.

    I always regard Sykes as a very good business in the retail field.

    I will probably keep it until there are suitable partners and resources in development.


    Q: does your experience in the company affect your brand?


    A: when I bring my experience back, I will probably make men's clothing.

    Men's clothing is one of the reasons why I am so excited about joining the company.

    For me, this is a new brand, dedicated to the design of a men's wear series, though I always refer to it in my personal series.

    The men's clothing of the two is very particular about the details, which is more unified than the women's wear series.

    Working in Saville street is an exciting opportunity and challenge.


    Q: what is the biggest difference between working in the company and working in Sykes?


    A: it's quite interesting. Now I have a bigger team, but there is no big difference.

    But it takes a lot of time to cultivate. That's why I decided to put aside my things for the time being.

    When you really want to succeed in something, it requires a lot of energy.

    • Related reading

    白領時裝懂事長苗鴻冰暢談幸福感營銷

    Boss interview
    |
    2010/8/30 17:43:00
    95

    乘電子商務“列車” 以實力暢游海內外

    Boss interview
    |
    2010/8/30 16:16:00
    101

    Dong Mingzhu, President Of GREE Electric Appliances Co., Ltd.

    Boss interview
    |
    2010/8/25 18:13:00
    84

    Zhang Feiyue: Cloned Skin Will Be The Development Trend Of Leather Industry In The Future.

    Boss interview
    |
    2010/8/25 11:52:00
    302

    SHOW&Nbsp; ROOM&Nbsp; Or SHOW&Nbsp; STYLE: Zhao Qian, President Of The New Fashion Country.

    Boss interview
    |
    2010/8/24 18:34:00
    87
    Read the next article

    工信部以八方面推進綠色工業發展

      中國低碳企業發展論壇近日在京舉行,工信部節能司司長周長益在會上表示,當前,我國正處在工業化和城市化的中期,重化工業要繼續發展,對能源、資源消費的絕對量還會進一步增加,下一步發展面臨的資源、能源和環境的約束會更加突出。

    主站蜘蛛池模板: 国产熟睡乱子伦视频在线播放 | 精品国产自在久久| 日本在线观看中文字幕| 国产小视频免费在线观看| 久操视频在线免费观看| 国产精品你懂得| 日韩午夜中文字幕电影| 国产免费一区二区三区在线观看| 久久精品加勒比中文字幕| 麻豆国产剧果冻传媒视频| 日本特级淫片免费| 国产一级片播放| 东北疯狂xxxxbbbb中国| 精品国产系列在线观看| 好吊色青青青国产在线观看 | 五月婷婷丁香网| 暖暖免费中国高清在线| 国产另类ts人妖一区二区| 久久九九久精品国产| 色吊丝最新在线播放网站| 成人国产在线观看高清不卡| 免费看欧美一级特黄α大片| 99热精品在线免费观看| 欧美日韩国产片| 国产日产欧洲无码视频| 久久久无码精品亚洲日韩蜜桃 | 国模精品一区二区三区| 亚洲人成网站在线观看青青| 992tv成人影院| 搞逼视频免费看| 免费大片黄手机在线观看| 97无码人妻福利免费公开在线视频 | 国产午夜无码片在线观看| 久久se精品一区二区国产| 高校饥渴男女教室野战| 我要看a级毛片| 伊人久久大香线蕉综合7| 24小时日本电影免费看| 日韩欧美国产亚洲| 又粗又硬又黄又爽的免费视频| a级aaaaaaaa毛片|