Chen Hongzhao: Open Spirit And Achievement Of Enterprise Culture

　　 Chen Hongzhao first saw his short hair in a blue T-shirt, with a large orange wrist watch on his wrist. The jumping color made the more than 30 year old. Pacific bird The general manager of women's clothing seems to be somewhat angry.

"Is it hard to come all the way?" he even had a shy smile on his face. His voice was gentle and slow. It was hard to imagine a professional manager who had to deal with all kinds of documents and color things everyday. His voice was so calm and mild. When we laughed and praised his exaggerated character watch, he nodded, indicating that this was a very good attempt: "we do" Clothes & Accessories People, right. fashion They all have their own cognition. My fashion attitude is to keep an open mind and constantly give yourself some new experiences. As media, we did not intend to conceal the original intention of this interview. After a brief greeting, we went straight to the theme. As a famous enterprise in China's clothing industry, we most want to record the key details of its success. In fact, I feel that as a company, it is success to be happy and confident. In the process of promoting the development of enterprises, we should be happy to do what we want to do, and earnestly serve the customers well. This is a very core thing for me. Here, the spirit of enterprise learning is very important, just like we are always dissatisfied with ourselves and eager to break through in learning. " Talking about the honor that the birds have earned over the years, he laughs to show that these honors as social recognition do bring a lot of happiness to businesses and individuals, but then he also said that honor is adding pressure to the enterprises and more demands. "In fact, for us, it is more to see our own shortcomings. Including our customer service, we should constantly see where we are not perfect. So I think that the society gives us some recognition and honor, which are all a kind of flogging to us, and they all put forward higher requirements for us.

Facing the increasingly fierce market competition in women's clothing industry, Lao Chen laughs that this is just a "beginning". "In the future, our competitive pressure will be bigger and bigger because China will become more open and the market will be concerned by the whole world. So I think the industry will become more and more lively, participants will be more, competition will become more intense, but this is not a bad thing. It will be a good thing for the brand that wants to become stronger. There are more strong competitors and you compete for the improvement of the production and management level of our domestic enterprises. In the face of increasingly competitive market, Lao Chen did not feel that the market was stolen but others. He believes that it is now a free market for customers and a market with plenty of money. If someone else is willing to give it to you, then you will get the market and get customers. "What companies really want to find is how to maintain an open mind" - he said this is a core driving force supporting the growth of Taiping.

As the general manager of women's wear Department of Taiping bird group, Lao Chen did not think that the current Taiping bird suit should be positioned in style. "In fact, the dress of young people is getting more and more leaping. In 60s, people's wardrobes opened up. There may be only one style of single garments, and there are definitely many styles of clothes in the wardrobe of 80s and 90s. Nowadays, information is so developed and young people are becoming more and more open. They are more and more interested in wearing different kinds of things, bringing different confidence and different experience to them. So we must focus on the needs of customers to launch our design and launch the direction of our products. Our products are based on customers in 80s, because customers in 90s are not yet formed. They want to imitate themselves in 80s to make themselves more mature, while 70s people will refer to people wearing in 80s to avoid abandoning themselves. For many of the clothing brands on the market now, they like to do the same. "Surface design may impress customers for a moment, but from the point of view of brand building, we need more internal things to move customers for a long time, including quality, service and fashion sense conveyed by brands."

As we all know, passion is very important for a team. How to keep the team that you lead is always passionate? Lao Chen thinks that "sincerity" is particularly important at this point. "I feel that no matter what happens, unhappy and compliment, you must face it honestly. If we encounter some things, I think that if we can talk to each other sincerely, it is easy to reach a consensus, and we can also make effective exchange of views. But many of us have lost the simplest and most crucial thing. Modern people are accustomed to thinking with their brains instead of their intentions. I think we should do things first and use our brains in order. Lao Chen also believes that it is not appropriate for many enterprises to retain talents only by salary. "I do not deny that treatment is a necessary element, but none of this is worth your sincere heart. When you treat your partner, you must have them in mind, so they will feel better with you. Then employees will find a sense of belonging in the company. If you do not have them in your heart, even if they give them more money, I do not think they will be able to retain them.

Lao Chen's respect for his partners is reflected not only in his work but also in Lao Chen's life. "As long as I am free, I like to climb mountains and run with everyone, and I also like to travel with my friends and enjoy that kind of intimate and unfettered happiness." In addition, Lao Chen told us that if he had to spend time alone, he would stay at home alone and read a lot of books: "it is a wonderful thing to have an open mind and try to talk with all kinds of characters in the book."

In the process of interview, the word "open" is always spoken by Lao Chen, and he feels that it is also an open attitude that has made Taiping bird's corporate culture and brand spirit. "As a fashion industry, the popularity of clothing has changed over time. From the perspective of corporate culture, whether it is the management culture of Taiping bird or its business culture, we always face the new things in an open manner. The brand spirit we have been adhering to is that we must bring the best and latest things to our customers. This is our persistent pursuit.