Summary Of Overseas Expansion Of International Outdoor Company (Two)

Coleman set up 90 thousand square meters wholesale center in Kansas

The US outdoor brand Coleman set up a wholesale center in Kansas, USA, covering an area of 92903 square meters, parking 3000 trucks inside and outside, 300 Trailer parking spaces, 100 dock doors, and 160 full-time employees.

The Coleman wholesale center is established in accordance with the LEED green building certification system standard of the green building committee of the United States, and strives to win the LEED green building certification system award.

The green building assessment system is considered to be the most perfect and influential assessment standard in various environmental assessment, green building assessment and building sustainability assessment of various countries in the world.

A comprehensive survey of buildings from the aspects of sustainable building sites, water resources utilization, building energy efficiency and atmosphere, resources and materials, and indoor air quality is carried out. The buildings will be divided into platinum, gold, silver and certification levels to reflect the green level of the building.

Icebreaker, the New Zealand outdoor brand, opened its first store in France, which is located in the Blanc peak in the summer.

According to Icebreaker, the United States, Europe, especially France, Germany, Spain, Italy and Eastern Europe will have greater development.

At present, Icebreaker sells its products in 2800 stores in 24 countries around the world.

M Lina Holzer, general manager of Icebreaker (France), said, "Icebreaker has entered the French outdoor market for 3 years and sold in 100 retail outlets.

The reason for choosing the summer is because it is an important place for mountaineering and attracts many outdoor enthusiasts.

The store is located in the central part of the valley, providing outdoor outdoor products and equipment for outdoor enthusiasts. "

Development trends and initiatives of Black Diamond2010 at the beginning of this year

according to

Peter Metcalf, chief executive of Black Diamond, said: "the achievements achieved in early 2010 are encouraging, skiers and boots get good returns, and the global athletes team is becoming stronger and stronger. We also build multilingual websites."

Black Diamond appointed TJ Kolanko as a grass-roots marketing coordinator, mainly dealing with events and activities sponsorship. Kolanko was previously responsible for BD sales and dealer service manager.

Before BD worked, Kolanko handled procurement and grassroots marketing at Patagonia company.

The athletes who signed the contract with Black Diamond are Sonnie Trotter and Adam Ondra, and Trotter is the all side climbing master. Adam Ondra is only 17 years old, and has achieved a lot in the past 4 years.

Black Diamond builds multilingual websites, mainly for customers in France, Switzerland, Germany and the United Kingdom.

CAMP set up a subsidiary in the United States to cancel its previous wholesale channels.

Recently, Italy outdoor brand CAMP has set up a subsidiary in the United States, its headquarters is in Boulder, Colorado, mainly for the United States market better service.

Since the 70s of the world, CAMP has sold its products through wholesale channels in the United States, mostly through wholesalers in Colorado.

The establishment of a subsidiary will abolish the third party wholesale channel and sell products on its own. The company believes that it will have a better position in the US market, and will also be effective in marketing.

Eddy Codega, President and chief executive officer of CAMP, said, "this is a big step forward for us. We have made great progress in recent years. We want to further strengthen our position and serve us customers better."

We sell our products in more than 80 countries around the world. Under the new framework, dealers can predict pparency of stocks, strengthen ties with brands, and even hope to succeed from CAMP, and mountaineers hope to create high quality products.

Jesse Mattner, director of sales and marketing of CAMP US subsidiary, Jesse worked in CAMP for 6 years. "Our sales in spring increased year by year, better than expected, especially safety buckles, quick buckles, helmets and seat belts.

I believe that autumn and winter will achieve good results. "