Step By Step Shoe Hot Investment

Brand introduction

The influence of big brands has gradually grabbed the Chinese fashion sports market and become the preferred brand of consumers.

The unique brand style, unique brand positioning, fashion, cool, domineering, and stylish are the basic characteristics of the brand of the product.

The brand is committed to providing full respect and love for fashion and sports fans, providing a brand new street sports, fashion culture and personality life for the overwhelming majority of brand lovers.

Over the past 6 years, it has rapidly grown into a new brand of sporting goods, covering more than 1000 sales terminals in China, and has won the well-known trademarks in China.

Brand spokesperson

In 2003, the company invested heavily in hiring Peter Ho as spokesperson for brand image.

corporate culture

Honesty, pragmatism, entry and innovation.

Enterprise target

China's first choice of street style equipment.

Brand style positioning: step is a leading fashion brand, shaping a kind of current young people's personality trend lifestyle.

Product style positioning: it can be applied to fashionable products of popular youth, and it is an extension of sports products to fashion and life.

Brand connotation

"Street hip-hop" emphasizes relaxation, avant-garde, fashion, diversified Mashup, tailored ingenuity, and taste details. In short, everything is self assertive, outstanding, outstanding and extraordinary.

"Leisure fashion" appealed to the influence of fashion in the beginning of fashion, and fashion gradually lost its direction.

I am the center of publicity, when the tide comes to the roof, when countless self - courage comes to the forefront, it becomes a spectacular one.

The "vigor movement" is to the dynamic family, jumping, jumping, flying, running, Biao......

Any thing at any time may activate their motor cells. Exercise is a performance. They are shown in shadow and shadow.

I just can't be replaced! {page_break}

In May 2009, the first street cultural research center in China, the street culture research center came into being. In order to promote the progress of the street tide culture in China, it was committed to the research of street behavior, dress, heart, trend and so on through the cooperation with the authoritative universities, media and fashion products, and showed the research results through exhibitions, products, academic reports, and terminal display in the form of society, industry and consumers.

In recent years, the phenomenon of homogenization of brand and product in sports goods industry is aggravating, which further hinder brand development.

The introduction of street fashion into brand strategy has greatly promoted the pformation of the brand, so as to successfully distinguish its own market.

The success of the "street style" campaign will provide more valuable lessons for the industry.

The street style Movement promoted by Bu Zhi Ba is the new representative force in the industry. The street style, echoing the collective psychology after "85", has become the most prospective and mainstream way of life in the future.

The huge consumer market and the high growth market will open our hearts to the future.

In May 2009, he built a street furniture design center and a popular trend research center in Shanghai and Guangzhou. This is the first street clothing culture research center in China.

Tel: 059585162099

Fax: 059585085099

Address: Liu Pu Industrial Zone, Yang Dai, Jinjiang, Fujian.

Mailbox: buzbacn@163.com