Home >

The Distribution System Has Already Been "Small Lotus Has A Sharp Corner".

2010/9/2 18:23:00 61

??? 日本語 Fran?ais English 中文

When the tide of fashion and leisure comes to us, it may be a necessity to subvert the traditional mode when the voice of "fast fashion" is higher than a wave.

Consumer

The pursuit of individuality is becoming more and more fashionable, and through the distribution system, goods are clearly more popular.

But from ordering system to distribution system, the pformation is not only a selection mode of goods, but also a significant change in the interests of suppliers, brands and distributors. The three main interests of the supplier are:

The distribution system has already been "small and bright", but whether it can subvert the ordering system that has been popular for many years, and truly promote the fashion to grasp the trend, it will take time to verify.

The distribution system still looks very beautiful, because the traditional order system requires the enterprise to research and develop the product half a year ago, and then organize the order.

This traditional mode makes it difficult for enterprises to grasp the trend of popularity, and naturally it can not be called "fast fashion".

The distribution system is a brand enterprise based on the trend of change, in the shortest period before the goods are developed, and quickly distributed to the dealer.

The distribution system looks beautiful, but it is very difficult to do it.

First of all, the choice of distribution system often makes the brand operators unable to accurately grasp the order quantity; secondly, because of the "fast fashion", the distribution system enterprises often want to achieve "low quantity", which makes the order quantity of the enterprises low, and the OEM enterprises are often ignored by such orders.

And,

Distribution

Although it looks beautiful, its beauty is at a cost.

"Profit is high and pressure is high". It is too much to sum up the two parts.

The profit is high relative to the brand enterprise. When the brand enterprise uses the distribution system to distribute the goods to the distributor and is willing to 100% recycle the stock, the brand enterprise can not be willing to give the dealer so low discount. At this time, the profits of the brand enterprise are really high.

But at the same time, the huge stock pressure brought by a large amount of stock to the brand enterprises is also unbearable. After all, it is difficult to control the whole stock and make it do not become stock only by relying on the ability of a certain person in the enterprise to grasp the trend. Therefore, it is very difficult for the distribution system to have no inventory.

However, although there are some difficulties in the distribution system, entrepreneurs in Southern Fujian who are born with a strong spirit of struggle are always willing to try.

In order to better grasp the trend, there are still some fashionable and leisure brands such as New England, Wolf Road, HG and so on.

They understand that it is only through continuous turnover and pfer.

Coordination

With the rapid response of supply chain, the distribution system can not generate so much inventory and the distribution system can be carried out.

Therefore, in cooperation with suppliers, they have also innovated many models.

For example, there are two modes of cooperation between the British upstart and suppliers in AI Deng Bao, one is buyout, direct purchase, direct distribution; the other is sale by proxy, from brand enterprises to suppliers, a suggestion quantity, to help suppliers to sell, of course, supplier development style, must be in the brand enterprise product planning style.