• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Seven Wolves Brand Strategy Upgrading "Character Men's Clothing", "Go Back To Youth" Easier Said Than Done

    2012/9/12 18:39:00 16

    Seven WolvesMen's ClothingBrand Positioning

    "Beijing youth" has ignited many young men and women who have "rekindled youth". Seven wolves I also want to follow suit. Recently, reporters at the airport in Beijing and Guangzhou, saw the seven wolves new season spokesperson's print ads, hanging in the most prominent position in the airport hall.


    In addition to retaining two tough spokesmen, Honglei Sun and Zhang Hanyu, who represent a mature man's determination, responsibility and stability, the seven wolves added William Feng and Li Chen, who are relatively close to young consumer groups. For the two male stars of the same age group, the seven wolves are also subdividing their efforts. William Feng, the "master" specialist, represents the elegant and elegant "handsome handsome man", while Li Chen becomes the representative of the typical male struggling. The two spokesmen attack the two largest consumption force of the largest area.


    Whether it is international group or small and micro enterprises, from CEO to store shopping guide, are worrying about the same question: who will sell my clothes to? Of course, "sell clothes to whom" is the guide shopping concept, for the brand founder, this problem has a more profound exposition - brand positioning.


    In fact, seven wolves began in August 2012. brand The strategy is officially upgraded to "character men's clothing", and the brand slogan has also been upgraded to "men are more than one side and character is consistent". Adding two new spokesmen is the key link in the strategic upgrading. The intention of the seven wolves is obvious. Nowadays, casual business men's clothing is the fastest growing men's clothing industry and leisure business. Men's wear The main customers are not only mature men aged 40, but also young adults aged 30 and above.


    The failure of domestic brands in the attempt to locate and transform young people is common. The most embarrassing example is Lining. Although there are great differences between the two so-called "young" camps, there are many lessons worth learning.


    First of all, concern and value the feelings of the old customers. Close to young people is not at the cost of keeping away from old customers. At that time, the number of old customers was embarrassed and disappointed when Lining brand "90" label came out. Seven wolves in the process of approaching young people, it is inevitable to vote in the new media, sweepstakes and other activities to expand the influence, to avoid those more than 40 year old mature men feel that your brand is very impetuous, grasp the discretion is particularly important.


    In addition, find the psychological resonance of target consumer groups. Psychological warfare is the biggest failure of post-90s Lining. After 90 years of hard work, the post-90s do not buy it. Their personality advocates their independent selves, and they do not like to be labeled for what they should wear. For the seven wolves, how to win the best after choosing the appropriate spokesperson, whether the publicity is really attracted to the "light matured male", or only entertained two young girls who speak for themselves, is worth pondering.

    • Related reading

    Lining'S Mainland Business Development Hindered Internationalization Is Not A Priority Option.

    brand building
    |
    2012/9/12 14:53:00
    27

    Direct Mode To Solve The Problem Of Clothing Brand Inventory Will Face High Cost Challenges.

    brand building
    |
    2012/9/12 13:46:00
    17

    The Slowdown In China And The European Debt Crisis Have Led To The End Of The Surge In Luxury Demand.

    brand building
    |
    2012/9/12 9:08:00
    13

    China'S Leather Industry Is Entering The Spanition Period And Will Take The Road Of New Industrial Development.

    brand building
    |
    2012/9/11 19:23:00
    13

    What Made JEANSWEST Turn From A Famous Brand To A "Big Road" Now?

    brand building
    |
    2012/9/11 19:17:00
    22
    Read the next article

    A Weekly Review Of Australian Wool Market (As Of September 7Th)

    This week, Australia's AWEX regional market index closed down. The decline in the wool market has been buffered by the decline in the US dollar. The Australian dollar's exchange rate with the US dollar and other countries continued to weaken.

    主站蜘蛛池模板: 国产综合久久久久久鬼色| 波多野吉衣免费一区| 我要c死你小荡货高h视频| 国产亚洲综合欧美视频| 久久精品中文字幕一区| 黑执事第二季免费观看| 最新高清无码专区| 国产成人亚洲精品无码AV大片| 亚洲AV无码有乱码在线观看| 国产四虎免费精品视频| 日韩一卡二卡三卡四卡 | 欧美日韩亚洲国产千人斩| 国产香蕉国产精品偷在线| 亚洲日本人成中文字幕| 浮力影院国产第一页| 最近中文国语字幕在线播放视频| 国产成人精品综合在线观看| 久久精品中文无码资源站| 试看91福利区体验区120秒| 无翼日本全彩漫画大全全彩| 国产jizz在线观看| 一级毛片免费视频网站| 男女猛烈xx00免费视频试看| 在线成人综合色一区| 亚洲日韩乱码中文无码蜜桃 | 女仆被扒内裤打屁股动态图| 免费a级黄毛片| 91色国产在线| 最近中文字幕完整视频高清电影| 国产在线高清精品二区| 中文字幕版免费电影网站| 精品处破视频在线观看| 在线看www免费看| 亚洲人成在线播放网站岛国| 香蕉在线精品视频在线观看2 | 精品久久久久成人码免费动漫| 大学生秘书胯下吞吐| 亚洲一级片在线播放| 韩国理论片久久电影网| 强开小婷嫩苞又嫩又紧视频| 亚洲精品456在线播放|