App Services To Customers' Exclusive Shopping Assistants

When shopping, many people will be puzzled by the following things: buying aimlessly.

Buy, do not know how to match; need special occasions for dress advice; just want to find a few shops that meet their needs, but suffer from too much shopping and feel at a loss.

Neiman Marcus, a luxury retail store, has launched a mobile app called NM Service, which combines product recommendation and private exclusive shopping service. It provides relevant latest product information according to the consumer's past shopping data. This mobile phone App allows consumers to have a shopping experience of exclusive shopping assistant to carry on with Marcus.

Private shopping assistant store waiting

After downloading NM Service to the phone, the sensor will automatically prompt NM Service to start the service as long as it passes through the cooperative business.

Consumers can see new products in the store, and even go to the design, materials and designers.

Another characteristic of NM Service is that the customer who set up NM Service enters the store at the moment, and the system automatically prompts a sales assistant.

At this point, the sales assistant can see the customer's consumption records immediately, so as to better serve the customers.

NM Service is in accordance with the customer's past shopping information to grasp consumer preferences, and pmission may buy or demand the product data and discount, consumers choose the favorite products, the selected sales assistant can know what customers choose, and the salesperson also has a suitable version of their application to remind their customers to shop.

Consumers can choose their favorite salesmen to serve themselves, make the consumption process more enjoyable, create personalized shopping experience, and simple use and customized advertising information can also improve consumers' willingness to shop.

Do not buy, look at it first? No problem. When it is necessary to service, then "check in" is good. NM Service enables consumers to make appointments, send messages and ask questions easily with sales assistants.

NM Service can even remind consumers that clothes sent to modify can be taken away.

Why is salesperson information particularly prominent in this NM Service?

The characteristics of customers are closely related to sales assistants, especially the sense of personal assistant, and the familiar shop assistants often grasp their needs accurately.

It turns out that customers who have shoped for more than three times with the same sales assistant spend more than 10 times as many customers as random shoppers.

In addition, the advantages of mobile advertising, compared with traditional advertising, are higher degree of customization, which can send different advertising contents according to the characteristics of consumers. The real time and relevance are better. NM Service, in addition to the original advantages of mobile advertising, is of great help to improving the quality of service. Consumers have intimate personal sales assistants in the shopping process, and the consumer experience of a sense of honor has clutching the hearts of consumers.

Private shopping assistants are becoming a trend.

Consumers usually leave personal data in order to get more relevant product information, but then they may receive advertising information that does not meet their needs.

Paper leaflets are not only expensive to print, but also need to be accompanied by mail charges, inefficient and inconvenient to carry. Consumers usually don't take them with them when shopping. Therefore, they have doubts about products and can't get help in real time.

NM Service can solve these problems easily, which is why consumers like NM Service.

Obviously, many business promotion means are simple and extensive. It is not uncommon for customers who have contacted information to send text messages and spam.

This is not only inefficient, it may even lose customers because of annoying consumers.

The real customers may be unable to find the stores and information they need because of too much information.

Although NM Service is just an application launched by a luxury retailer, it seems to be narrow in application field, but it gives a deep inspiration to how to achieve more personal, customized and more precise service in the era of Internet of things.

However, private shopping assistants are not limited to mobile applications. In Shanghai, the fashion landmark "the Bund eighteen" can also enjoy such an honorable and considerate service.

The "Live Edition" personal shopping help helps guests select the most satisfying products, while letting the guests deepen their understanding of the brand so that the shopping process is no longer boring.

They can provide customers with professional advice and collocation in the process of shopping, aiming at the needs of customers, thus saving customers' valuable time.

Moreover, private shopping assistants can choose the most suitable gifts for their relatives and friends in accordance with the relevant information and budgets provided by customers, so as to solve the trouble of choosing gifts.

It is bound to be a trend to introduce private shopping assistant services in the shopping malls with brands.