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Can "Little Emperors" James And Nike Renew Their Frontiers?

2010/9/3 10:30:00 58

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A few days ago, there were unconfirmed news about the renewal of Nike's contract with the "little emperor" James.

A self proclaimed Nike insider said that Nike had suspended all publicity plans related to James in the near future because of the renewal of contracts between the two parties.

James

It may not yet be possible to renew the lead with Nike.

7 years ago, when Nike ended up a JAMES battle with Reebok and Adidas for 1 hundred million years with a value of up to 1 hundred million, the official announcement of the 18 year old Lebron James was officially launched. It was also like a bomb exploded in the basketball court.

It is said that the 100 million contract has raised the value of James, who was only 18 years old, to the same level as Jordan, Woods, Beckham and other international stars.

This is undoubtedly a more dazzling aura for this young but honours basketball star.

In the twinkling of an eye, 7 years passed, and the high contract that had caused a sensation was about to end.

Nike

Will James, who is now the "little emperor" that has already been popular, and what kind of "fat covenant" will he throw out? The question of renewal is in suspense and has aroused people's conjectures.

In April this year, the NetEase sports also reported such a news: "Nike will renew the fat contract with James to go to the big cities without extra benefits". In the article, the contract between the shoe giant Nike and the "little emperor" James has been implemented. The two sides have reached a new cooperation agreement. At the same time, they also quoted Nike spokesman Wilkens as saying, "James is one of the best basketball players in the world today. He is still a global trademark with huge market value and cultural influence, and the cooperation between Nike and James will create more creative basketball products and create attractive production lines."

It seems that there is no suspense about the renewal of the contract, Nike.

business

The giant will once again join hands with the "little emperor" to create another brilliant.

But it is doubtful that a few months have passed, and there has been no official announcement on the renewal of the contract between the two sides.

The author believes that if Nike suspends the relevant publicity plan of James is true, then the possibility of continued cooperation between the two sides will be greatly reduced.

Insiders who disclosed the news to the press also suspect that Nike may be deterred by the high cost of renewal.

7 years ago, the James contract, which is not very famous, has reached 1 hundred million. Now, what kind of astronomical figure does James need to sign?