Making Brands Is Like Soup &Nbsp; &Nbsp; A Revolution Takes Time.

China is a large country of clothing. Clothing and clothing are closely related to the lives of each of us.

China has many world-class garment processing enterprises in the coastal areas, but it is not the brand name of world clothing.

Ai Feng, the chairman of the brand China Industrial Alliance, is at the fourth China brand Festival

Ai Feng's remarks remind us that China can always make money by selling cheap labor force. This is a question worth thinking deeply and reflecting on for our country.

China's clothing industry is an industry that integrated into the global apparel industry chain earlier. It has perfect clothing matching ability and excellent clothing processing level.

Compared with the leading processing capability, the brand building of clothing industry started late.

However, in recent years, a number of Chinese clothing brands have become well-known brands.

At the same time of the total demand and structural changes, garment enterprises with outstanding business models in foreign countries have begun to accelerate the pace of entering China, such as H&M, C&A and UNIQULO. The entry of these enterprises has played a good exemplary role for Chinese garment enterprises, providing valuable opportunities for Chinese enterprises to develop their business ideas and learn advanced business practices.

Recently, the "clothing times" has launched the "Chinese brand name" in the clothing industry, giving readers a comprehensive understanding of all the Chinese brands in the clothing industry.

We are delighted to see that under the influence of the whole world brand, Chinese clothing practitioners have begun to recognize and reflect on their own brand building, and begin to carry out the fission of brand diversification and embark on the agglomeration of wealth.

In the next ten years, the opportunities for China's clothing innovation and growth will be everywhere.

A number of excellent garment enterprises in China have focused their attention on market reaction competence, quality competition, dynamic competition and long-term competition.

With the change of lifestyle and consumption maturity of urban consumer groups, the urban clothing market will gradually change from material consumption to grade consumption, concept consumption and lifestyle consumption.

The sooner an enterprise finds the location of growth, wealth and hope, the more chance it will win.

In clothing

The competition in the clothing market is more about brand competition. Brand competition is the test of the product quality and brand culture connotation of the enterprise, which requires the product to meet the needs of the goods while still having rich cultural connotations.

Up to now, a number of clothing brands with certain market influence and appeal have emerged in China's apparel industry.

Compared with these outstanding brand names, there are still many garment brands that are in the developing stage and have great potential for development, so as to establish the value and status of Chinese clothing brands and promote the overall development of the garment industry.

Therefore, the Chinese clothing brand urgently needs to carry out a revolution, so how to carry out the revolution of the clothing brand? First, the brand must have "three characteristics".

First, the economy, the independent brand can not only promote the development of enterprises, but also promote the whole country's economic upgrading; the two is cultural, brand culture is integrity, innovation and responsibility, this culture is not only useful for enterprises, but also for the whole society to establish this culture; three, social character, brand is the face of a country, the pride of a country, and the strength of a country.

Second, we need to have "three hearts": determination, confidence, patience.

"Determination" is a kind of awakening; "confidence" is a kind of courage; patience is a kind of will.

Finally, it is "two meanings": sincerity and creativity.

Don't think brand is just for making money.

Rome is not built in a day. Making brand is like soup. Only time is enough to have good taste.

In the next 30 years, with a large number of famous brands, the Chinese economy will take the branding road. At that time, the brand will surely make China more respected.