Copyright "Protection", Fabric More And More "Longevity"

The same kind of self-developed fashionable women's fabric has been extended to more than 1 months from the past over two or three months. Its profit is even more abundant. "No reason for it, because our fabric has been registered with pattern copyright protection from the beginning of design." the fabric developer who has extended the fabric life cycle by 1 times has unveiled the mystery, and the fabric pattern needs to be innovating independently, and it needs more protection for innovation.

Yongsheng cloth industry, which has been struggling for more than 20 years in the textile market, has paid special attention to fabric innovation in recent years. It has intensified its research and development efforts, and has launched more than 30 new flower types every month. It has not only become a best seller in the light textile market, but also is the preferred product in the domestic front-line women's clothing brand. Therefore, Yongsheng cloth industry has maintained a strong competitiveness in its peers.

However, since March this year, the company's new product encountered "Li Gui" and was protected by copyright protection. After that, the company deeply realized that the innovation of fabric light is not enough, and it is necessary to extend the life cycle of the innovative fabric, which is the focus of enterprise innovation.

Therefore, Yongsheng cloth industry has become an active person of copyright registration. From the initial stage of sketch, design and so on, the deputy chief of the company will personally take charge of the copyright registration.

"For our company, pattern copyright registration has become an important part of product R & D innovation, which is included in the company's necessary financial costs."

The company's deputy chief Wang Guo Quan told reporters that in the first half of the year, the company's sales increased by 20% in the same output, of which the copyright protection made the new product's life cycle more than 1 times longer than before, and the imitation fabric was reduced, which effectively stabilized the market price of the fabric and greatly reduced the development cost.

Fabric, as the forefront of fashion apparel, is the key to seeking new and fast. Therefore, the life cycle of the fabrics and the stability of market prices are directly related to the profits of the fabric developers.

"We are not afraid of new products. We are afraid that the new products will be imitated on the market." recently, Chen Yuming, a red and green dye printing operator in Binhai Industrial Zone, said, once, in the light textile market that imitated the wind, the development of new products and the selling cycle really had the embarrassment of "ten years on the stage and one minute on the stage".

However, with the establishment of the copyright registration office of the textile city in the past 2 years, the copyright protection has increasingly become the "umbrella" of innovative enterprises with independent innovation capability and textile enterprises. So far, more than 4600 copies of the copyright registration certificate have been obtained.

Not long ago, the registration of pattern copyright in textile city was expanded, and the registration of works from only accepted Light Textile City yard was extended to works registration of production enterprises, which signifies that the "copyright protection" is more important in future copyright.