Palace Jade Customization: High-End Ladies Professional Team System Operation

In Chengdu, high-end women are more familiar with "Gong Yu custom".

Chengdu palace jade clothing design Co., Ltd. is located at the high-end custom shop in the purple Rui North Street, which always attracts the eyes of pedestrians and pedestrians.

The spacious shop hall is simple and elegant. The classical embroidered Qipao represents the traditional Chinese style. Western Europe's display style is bright and fashionable, and the modern flavor of the complementary displays the beautiful style of the palace jade dress.

Gong Yu, in short, the jade in the palace.

The noble and restrained implication is the meaning of her founder, Li Wenqin, a famous designer in Sichuan.

The style of Gong Yu's design is also gentle and elegant as she is herself.

 

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In 1996, Li Wenqin graduated from the fashion design department of Sichuan University.

She did not want to go to work in enterprises, but chose to start her own business.

After graduation, he set up his own clothing design studio in Yulin Road north of Chengdu with his parents' support fund.

Li Wenqin is a typical Chengdu woman, gentle and quiet.

Palace jade, jade in the palace.

The jade objects in the palace are rare and noble, giving people a sense of exquisite carving.

In describing the meaning of Gong Yu, her heart was full of worship.

Gong Yu has been in existence for 15 years since its establishment.

In inclusive and fashionable Chengdu, there are large and small custom shops on every few streets.

With the development of the industry, these custom stores also fall and become the passers-by of the industry.

However, only Gong Yu grew up as the leader in the industry, and laid the foundation for today's development with modern enterprise management mode.

"At present, Gong Yu's business orientation is very clear. There are mainly three modes: high-end customization, fashion quick customization and career customization."

In 2000, Gong Yu made a market research on the clothing custom shop in Chengdu, and designed questionnaires for different links such as clothing design, plate making process, fabric and service.

After two months of in-depth research, Li Wenqin obtained first-hand research data, not only found the location of Gong Yu, but also identified the future development orientation.

Gong Yu was the only clothing custom shop to do market research at that time.

The survey ten years ago also applies to today.

Ten years ago, Gong Yu integrated the fifth place. Li Wenqin saw the gap between palace and jade, while playing his own design expertise, he was constantly groping for innovation.

"Looking back now, it is worthwhile to do such a market research.

At that time, some custom shops were excellent, but then they declined and even disappeared.

In the past ten years, the new clothing custom shop has been born, and then vanished, rising and falling.

The survival of clothing custom shops also follows the principle of survival of the fittest. For Gong Yu, the key is to find a suitable way of life, that is, business mode.

In 2003, Li Wenqin moved to the Bauhinia West Road in the custom shop of Yulin North Road, and founded the palace jade high-end custom shop. In 2004, he founded the palace jade fashion quick custom shop in Shuang Nan.

In 2009, the Bauhinia shop moved to the larger purple Rui road.

Because Li Wenqin's design is deeply loved by customers, he has accumulated a large number of high-end customers, and many high-end customers have brought team customization business to them.

Naturally, the three formats of high-end customization, fast fashion customization and professional customization support the healthy development of Gong Yu.

 

Brand identification of Gong Yu

In the view of the older generation of fashion designers, Li Wenqin is an intelligent designer, always able to find out a set of his own design style.

When he first started his business, Li Wenqin was a member of several positions. He chose fabrics, designs, and boards.

Work until two or three in the morning.

"At that time, young people, with their professional dreams, always had endless strength and never felt tired.

Especially when the second day is open, there is always a sense of happiness to see the guests waiting for me there.

Until now, she still thanked the support from the old customers.

"There is a strong sense of achievement in fashion design. This is what all designers can feel."

It is undeniable that the whole garment industry is very hardworking, especially designers.

People in the industry say that designers are like dancers dancing on the stage. They can never stop wearing those red shoes.

The process is hard, but Li Wenqin always insists on doing his own business with that flexible personality and a calm mind.

"What we can do is to do what we think we should do."

In the palace jade Bauhinia high end custom shop, Li Wenqin positioned it as an advanced, traditional, professional, pure clothing design and Custom Boutique. The clothing custom made the traditional sixty-six rigorous process and full size sampling, the stereoscopic cutting of the static and the quiet, and the unique plate fitting fitting procedure of Gong Yu, which was exquisitely made by hand.

"Each product has condensed the fifteen year technical essence and exquisite craftsmanship of Gong Yu dress.

Usually, we will provide the style according to the needs of the customer. Each style needs a specific fabric to reflect its unique charm.

The designer makes the sample design well through the three-dimensional cutting, and the customer tries to wear the suitable material for cutting with the fabric.

The whole process of hand-made mode continues the process of international advanced customization.

Therefore, the Bauhinia store's design requirements are almost harsh.

As a matter of fact, the advanced customization from France is impossible for international leaders.

In Li Wenqin's view, what Gong Yu can do is to request himself with such a high standard and bring international experience to native customers with exquisite skills.

Therefore, in terms of high-end customization, Gong Yu emphasizes the highly unified design and application of original designs and fabrics. As the fashion industry has said, "fabric is the first hurdle to open luxury doors", high-end fabrics can reflect exquisite design.

Gong Yu wins the recognition of consumers by professional perspective and service, guides consumers, and establishes authority in the minds of consumers.

"As long as I am in the shop, the customers will wear the clothes that we design, and they will ask me if they are good looking. Even if I nod, they will be very happy and satisfied.

Li Wenqin naturally became the core of customers.

Gong Yu is not a popular brand, nor a fast fashion product.

Most of the time, the customer will tell Li Wenqin that he has met a friend. Everyone feels that the other side's clothes are designed by Gong Yu, but they are embarrassed to ask, when they met in the palace, they understood everything.

"I have always felt that the costume designed by palace jade must be beautiful. We can design whatever style of clothing, but sometimes I will deliberately remind myself to be neutral and not have the original design feeling, but the style must be designed."

Li Wenqin's style is the fifteen year professional design of Gong Yu, and it will naturally be revealed in every dress she designs.

In fact, it is precisely this style that has been recognized by customers, forming the unique brand recognition of Gong Yu.

If the Bauhinia shop is a professional guide to high-end customers, then the custom-made double Nan store is to benefit customers.

The double Nan store can provide more than 800 kinds of fabrics for customers to choose each quarter. Customers choose the style that they like and choose the fabric according to their consuming ability. The fastest time is 4 working days.

Fashion quick customization mode enables ordinary consumers to enjoy the distinguished service brought by customization.

 

Professional team system operation

With the development of Gong Yu, apart from forming its own unique design style, its professional team operation plays a key role.

Li Wenqin took out a newly made white silk Eugen gauze windbreaker and said, "this is entirely hand-made. The designer will develop the style and make the board master.

Because it is completely pparent, so there can not be a bit of thread. The sewing of buttonholes is also very particular. It depends on the master's hands. "

This year's popular high-grade silk Eugen gauze, many clothing enterprises use it as decoration accessories, and this kind of windbreaker made by Gong Yu embodies the bright sense of original taste of Eugen yarn.

"The successful production of every garment is inseparable from the meticulous production of staff at all posts."

Division of labor and teamwork are the internal cooperative mechanisms emphasized by Gong Yu.

"Professional people do professional things, every member of Gong Yu can find his place here."

It should be said that Gong Yu gave employees not only job opportunities, but also career planning for life.

"We will find every employee's expertise, some employees are good at technology, some are good at sales, some are good at design and creativity, so long as he is willing to work together with us, we will provide him with a good platform."

Li Wenqin knows the hardships of starting a business and understands the growth needs of every employee.

Carefully, she worked out a "Handbook for Gong Yu" based on the corporate culture of Gong Yu, and at the same time compiled a professional "basic knowledge of the industry", all of which became the "textbook" of Gong Yu.

Every Wednesday is also a routine training. The technical director of Gong Yu will give lectures to employees in the store.

"Not long ago, we also invited the manager of Versace to teach etiquette lessons in our palace."

Both inside and outside is the professional impression of Gong Yu on customers.

Whether it is corporate culture, team building or production technology, Gong Yu has its own set of standards.

Every piece of cloth used by Gong Yu has its own "ID card" - its fabric composition, grade and style suitable for production. The finished garments are washed with signs and conform to the basic safety technical specification of GB18401-2003-B national textile products.

"Any employee in a post must execute according to our standards, and there will be no mistakes."

In palace jade, everything is rigorous and harsh.