Basic Knowledge Of Internet Marketing

General knowledge of search engine marketing

Search engine promotion is a way to popularize websites by using search engines, classified catalogues, and other online tools with online search information function.

Because the basic form of search engine can be divided into web spider search engine (search engine) and search engine based on manual classified catalog (referred to as classified catalogue), the search engine promotion form also has the search engine based method and the classified directory method. The former includes search engine optimization, keyword advertisement, auction ranking, fixed ranking, content based location advertisement, and so on, while the latter mainly carries out website login in the appropriate category of classified catalogues.

With the further development of search engines, other forms of search engines have emerged, but most of them are based on these two forms.

The methods of search engine promotion can be divided into many different forms, which are: login free classification catalogue, logon paid classified catalogue, search engine optimization, keyword advertisement, keyword auction, web page content positioning advertisement, etc.

From the current development trend, the status of search engine in the network marketing is still important, and is recognized by more and more enterprises. The way of search engine marketing is also evolving. Therefore, we should choose the appropriate way of search engine marketing according to the change of the environment.

Mail marketing knowledge

Using e-mail as the main means of website promotion, the commonly used methods include electronic publications, member communication, e-mail service of professional service providers, etc.

Email marketing is different from Spam based on user license. Licensing marketing has obvious advantages over traditional promotion methods or unlicensed Email marketing, such as reducing advertising nuisance to users, increasing the accuracy of potential customer positioning, enhancing relationship with customers and enhancing brand loyalty.

All forms of user e-mail address resources used by licensed Email marketing can be divided into internal list Email marketing and external list Email marketing, or internal and external lists.

The internal list, also known as the mailing list, is a way of developing Email marketing by using the registered user data of the website. The common forms are news mail, member communication, electronic publication, etc.

External list Email marketing is the use of professional service providers' e-mail addresses to carry out Email marketing, that is, the form of e-mail advertising to send information to users of service providers.

Permission Email marketing is a relatively independent method in the network marketing method system. It can be combined with other network marketing methods, and it can also be applied independently.

Common sense of resource cooperation

Through the website exchange link, exchange advertisement, content cooperation, user resources cooperation and other ways, the purpose of mutual promotion between similar target websites is achieved. Among them, the most common way of resource cooperation is website link strategy, and cooperation between partners is used to promote mutual cooperation.

Each enterprise website can own its own resources, which can be expressed as a certain amount of visits, registered user information, valuable content and functions, network advertising space, etc., using resources of the website to cooperate with partners to achieve resource sharing and expand revenue together.

In these forms of resource cooperation, exchange links are the simplest way of cooperation. Investigation shows that it is also an effective way to promote new websites.

Exchange links or reciprocal links are simple cooperation forms among websites with complementary advantages. They are to place LOGO or website names on their own websites and set up hyperlinks on each other's website, so that users can find their own websites from cooperative websites and achieve mutual promotion.

The functions of exchange links are mainly manifested in several aspects: gaining access, increasing the impression of users' browsing, increasing their advantages in search engine ranking, and increasing the credibility of visitors through the recommendation of cooperative websites.

Exchange links also have a deeper meaning than whether they can achieve direct results. Generally speaking, every website tends to link other websites with high value. Therefore, getting links to other websites means that they can get recognition from partners and similar websites in one field.

General knowledge of information dissemination

The relevant website promotion information will be posted on other potential users' websites, and users can get information from these websites to achieve the purpose of website promotion. These websites can be applied to these websites, including online yellow pages, classified ads, forums, blog stations, supply and demand information platforms, and industry websites.

Information release is one of the common methods of free website promotion. Especially at the early stage of Internet development, when the amount of information on the Internet is relatively small, it often achieves satisfactory results by means of information dissemination. However, with the explosive growth of online information, the function of relying on free information dissemination is decreasing. At the same time, due to the emergence of more effective website promotion methods, the importance of information dissemination in the commonly used methods of website promotion has also decreased significantly. Therefore, relying on a large number of sending free information has not been of great value, but some pertinent and professional information can still cause great concern, especially when the information is released in a relatively high correlation.

Viral marketing knowledge

The viral marketing method is not to spread the virus, but to use the initiative communication among users to spread information like virus, so as to achieve the purpose of promotion. Viral marketing method is essentially providing users with valuable free services while attaching certain promotional information. Commonly used tools include free e-books, free software, free FLASH works, free greeting cards, free mailboxes, free instant messaging tools and so on, which can provide users with convenient tools and contents for obtaining information, using network services, entertainment and so on.

If applied properly, this viral marketing method can achieve very significant results at very low cost.

Website promotion

That is to say, we should reasonably use the real name, general web address and other similar keywords to access the website quickly.

Shortcut URLs use natural language and web site URL to establish their corresponding relationship, which is very convenient for users who are accustomed to using Chinese. Users can visit websites only by entering a quick URL which is easier to remember than English websites, and use their native language or other simple words to replace the website with a better memory and easier to embody the brand image. For example, choose a business name or trademark, the main product name and so on to serve as the Chinese website. This can greatly compensate for the inconvenient publicity of the English website, because it has certain value in promoting the website.

With the increase in the number of quickly registered websites, the user data of these fast URLs can also be equivalent to a search engine, so that when the user uses a keyword to retrieve it, even if it is not consistent with the Chinese Web site registered by a website, there is an opportunity to be found by the user.

Internet advertising knowledge

Internet advertising is one of the commonly used network marketing strategies. It plays an obvious role in network brand, product promotion, website promotion and so on.

The common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsored advertising, Email advertising, etc.

BANNER advertising relies on media, such as web pages and keyword ads, which belong to a form of search engine marketing. Email advertising is a kind of Email marketing. It can be seen that online advertising can not exist independently, and it needs to integrate with various kinds of network tools to realize the function of information pmission. Therefore, it can be considered that online advertising exists in various kinds of network marketing tools, but the specific forms of expression are different.

The promotion of Internet advertising user websites has the advantages of wide choice of network media, various forms, strong applicability and timely delivery, and is suitable for any stage of the initial stage and operation period of the website.

Internet advertising is the main content of Internet marketing. Online advertising is no longer confined to the standard BANNER advertising form. All kinds of button ads, special-shaped advertisements, plug in ads and text link advertisements have been widely applied, and their effects have been widely recognized by advertisers.

However, according to the monitoring data, the click rate of new Internet advertising is still not high, which is not much changed compared with the standard BANNER advertisement of 0.4% to 1%.

Fortunately, some overseas research results have saved some faces for online advertising: the value of online advertising is not only expressed in clicks, but also the impact of online advertising on the remaining 99% of the viewers in addition to 1% clicks.

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Website promotion knowledge

In addition to the commonly used website promotion methods mentioned above, there are many special and temporary website promotion methods, such as prize winning quiz, online discount volume, prize survey, shopping and shopping search engine promotion for online shopping websites, and some even use a supplementary website to promote.

Some website promotion methods may be ingenious, some websites may adopt some compulsive ways to achieve the purpose of promotion, such as modifying the user browser default home page settings, automatically adding favorites, and even installing virus programs on the user's computer. The real value promotion is a reasonable and civilized website promotion method, and should be rejected and opposed to compulsory and destructive website promotion methods.

This article is a compilation of some effective techniques in the Roy web extract Ali forum.

In theory, network companies have the most basic conditions for developing network marketing, but in fact, Internet companies have not paid much attention to Internet marketing as traditional enterprises' websites. They can not only make full and reasonable use of websites to register users' data. From the point of view of network marketing, most web sites are even unreasonable.

It can also be said that the network marketing level of Internet companies is at an initial stage.

The widespread concern of Internet companies on Internet marketing started in April 2000. After the severe shock of the Nasdaq stock market, investors began to invest cautiously in Internet companies. They even lost faith in.COM companies. Under the increasingly difficult financing situation, many Internet companies thought of Internet marketing which could also use less money or spend less.

According to the survey data, the main reason that Internet companies choose to advertise online media is that the price is much lower than that of traditional media. If it is not for financial reasons, the estimation of network marketing will still not be taken seriously by network companies.