Chinese Shoe Enterprises Will Pform And Upgrade In "Fission" And "Fusion"

Market segmentation expands space for shoe industry development

On 09 may 04, Jiang Hengjie, executive vice president of the China clothing association, analyzed that the future garment industry will change its pattern in "fission" and "fusion".

"Split" refers to the further subdivision of the market and industry. "Aggregation" refers to the further accumulation of capital and resources to the dominant enterprises.

There is no doubt that the forerunner has taken a step forward to control the opportunities, and the pattern has been decided.

The recent action of several footwear enterprises is to find gaps in the limited space and try to find breakthroughs.

In June 26th, nearly 200 dealers gathered in Hongkong's Baofeng New International 2010 autumn and winter new product ordering meeting and the observation and appraisal meeting, which is the theme of "very breakthrough, winning the third pole of the footwear industry". At this conference, Hongkong Baofeng New International released the fashionable and comfortable autumn winter slippers, which is dominated by cotton, wool and leather goods. The meeting also broke through the bottleneck of the industry development brought by seasonal limitations, and set up a successful benchmark for the whole sandals industry to build the four seasons brisk brand by "one dragging N project".

Hong Kong

According to industry experts, the brand operation trend of slippers led by Hongkong Baofeng new international will completely change the household attributes of China's slippers in the next 10 years. Fashion brand slippers will also become a fashion trend and become popular in the streets and lanes. The new wealth business opportunities generated by this will reach an astonishing 100 billion, and at the same time, a win-win big shoe industry empire will be created.

To make slippers into a fashion home industry, besides having an outstanding imagination, we need more strength and perseverance.

Fortunately, Baofeng is not alone in fighting, and the slippers industry is promising.

Replacement of vamp step by step

If the slipper industry itself already has a huge market, then what step by step is doing is to develop a brand new market, and its difficulty is easy to imagine.

A pair of soles can be equipped with multiple vamp, and the shoe sole can be purchased separately. How can this unique design concept be pformed into wealth in business reality?

According to the publicity materials, "step by step" is the first brand of the global zipper changing shoes from Hongkong, which is popular all over the world.

As long as you have a pair of steps, you can buy a pair of vamp if you want to buy a new one later. Absolutely, fashion, a new way of buying, let you experience the fun of DIY buying shoes. Besides, the new trend is also a unique weapon to attract customers.

When you go out shopping and play, as long as you bring several pairs of vampers, you can freely change the vamp according to the color of your clothes, so that you can always have a happy mood.

Self confidence propaganda tells the industry: choose to walk better, you choose a unique lifestyle and become rich in change. Step by step shoes are leading the fashion and trend with the characteristics of comfort, environmental protection, fashion and economy. It can be said that the Renaissance of the shoe industry has come!

Can the business model of step-by-step be successful? You can see the Renaissance of shoe industry! This situation is OUT slow.

A member enterprise of the Hongkong Footwear Association has introduced footwear products that can replace shoes and heels, and has done some promotion in the market.

Such a niche market, to make some famous, a word, difficult; two words, really hard!

How many articles can be made by small shoes on heels, soles and vamp? Practice tells us that in the lion's shell, they can still make Dao, where shoes are big enough to dig out precious ones if they are willing to dig.

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Specializing in "following" articles.

Ole, the first brand of the world's elastic women's shoes!

This is not to do "face" work, but to start with "department".

According to reports, Hongkong ole group is a group company that is integrated with Hongkong real estate company, Hongkong Lai Trading Company, and Hongkong Lai Lai Shoes Co., Ltd.

It has two fashion brands: "Ole, cat SHOW".

Shenzhen Ou Lai Shoes Co., Ltd. is the entity of R & D, production and marketing of the two fashion brands of Hongkong Lai Lai Group, OL, SHOW. The company owns Shenzhen Lai shoe factory and Dongguan Lai shoe factory, and introduces 5 advanced production lines of Italy. It produces about three million pairs of women's shoes exported to middle and high grade, and the products are exported to Europe, America and Russia.

The company invested about thirty million yuan in three years of research and development of the elastic high heels and won the national invention patent, and is about to stage a breakthrough revolution in high heeled shoes. Ole will become a pioneer in the history of world heeled shoes, creating a new milestone in the world shoe industry.

"OL" elastic high-heeled shoes have thoroughly solved the historical problem of women's pain in walking on high heels. Wearing the "OL" elastic high-heeled shoes with a height of 3 centimeters 8 centimeters, they feel as comfortable as stepping on a sponge. "OL" brand is a very responsible commitment to "let every woman who loves high heeled shoes in the Chinese market no longer feel pain" to understand the pain of China's more than 100000000 women who love high heels. "OL" will go all out to develop the Chinese market and become the leading brand of women's high-heeled shoes market.

This year has won the Chinese women's shoes Market Technology Innovation Award, the European footwear innovation and innovation award of the European Lai elastic high-heeled shoes, what is it?

To make comments is after seeing.

Business innovation, the innovation of mode is very important. In recent years, the focus of attention is also here, but business innovation, first of all, the product itself.

Ugly shoes are also popular.

A few years ago, a snow boots called "UGG" swept all over Europe and America.

The critics, who were once picky and stylish, commented that "the ugliest" shoes in history have created an overwhelming trend in the world in recent years without the support of mass advertising and strong market support.

The original intention of UGG is Ugly Boots (ugly shoes). This snow boots are made up of woolly sheepskins and wrapped around their feet. They are made of simple, thick and stupid, but very warm.

It is mainly for a crowd of surfers who are not so particular about aesthetics.

In 2003, with the skin and hair shoes appearing in fashion shows in Milan and New York, the fashion top crowd who had resisted UGG finally finally recognized UGG's fashion status.

With the popularity of celebrities and Chaozhou Street filming, DEX has created an atmosphere in which consumers can develop more and more new UGG wear methods and display their collocation skills and fashion sense as a symbol of "fashion".

UGG, once considered only short-lived, has been so popular ever since.

The world's hole shoe

More popular and popular

Crocs, an American shoe company, was founded in 2002, and was officially listed on NASDAQ in the summer of 2006.

It mainly produces Crocs sports shoes with the same name as enterprises.

Crocs shoes were originally just for rowing, because of its excellent skid resistance and comfort, rich colors, and soon attracted the attention of the general users.

However, those who oppose it think that this kind of shoes that are full of holes are extremely ugly. The company takes the opportunity to use "Ugly is beautiful" as their slogan.

In addition to wearing comfort, Crocs also regularly works with Disney and other companies to launch various types of theme shoes.

In addition, small holes on slippers can be plugged with small ornaments to meet the individual needs of consumers.

More importantly, Crocs has a strong star effect, earning 1 billion 100 million dollars in 2008.

Positioning is also subdivided

After product innovation, it is positioning its brand and products.

Positioning is also subdivided!

Positioning (Positioning) marketing is to find out the different needs of customers and locate them rationally, and constantly satisfy the process.

The essence of location marketing is the re subdivision and positioning of consumers, markets, products, prices and advertising appeals.

Nowadays, the market can not find products that can go all the way. There are many products in every category and category.

If you want your product to stand out, you must try to shape the difference and let him have a different position, so that you can form a division with similar products, so that you can easily attract the attention of consumers.

Qipai, if they sell normal suits and jackets, will certainly fall into the competition, but the image of the "Chinese leader" is clear.

If Lining and Anta dare to take a series of challenges in the field of sports shoes, the other twenty or thirty sports shoes brands in Jinjiang have been rowing as early as possible, guarding a fief in their respective professional fields such as basketball, badminton, running, outdoor and so on.

These self contractions should be lucky to occupy the circle early. Otherwise, they will not even have a place to eat.

There is no gain but no gain.

The latest news is Lining's bid.

No matter how the new logo is designed and how the market feedbacks, the bid changing behavior itself is another subdivision of the self.

The Li Ning Co decided to start the brand remolding in 2007. They first made the consumer market research. By March 2008, the consumer positioning, brand positioning and product positioning were basically completed. Li Ning Co's internal "reengineering" was officially launched. After that, a series of adjustment and pformation including organizational structure, product system, sales system, market system and so on were completed.

Lining hopes that by replacing the new image, by the year 2018, Lining could become the world's top 5 international sports Brand Company. The international market share accounted for more than 20% of the total sales volume. Once again, we could find room for development in the market segments.