Nike Will Not Abandon Profitable Wearable Device Market.

At present, the American sports giant Nike The number of patents owned by the company exceeds the number of patents owned by US defense contractors who manufacture stealth fighters. Nike will have more legitimate rights and interests in this field. Last year, Nike acquired about 500 patents. By the end of last year, the company had received 5060 patents, excluding expired patents.

According to a recent Investors.com Research Report, the number of patents owned by Nike is more than that of the US aerospace manufacturer Lockheed Martin and the Pfizer biopharmaceutical company. Lockheed Martin has 4113 patents and Pfizer Inc has 2587 patents.

Although Nike has visited courts many times over the past few years because of disputes over intellectual property rights, it is also working hard to expand its proprietary projects.

According to Nike CEO Mark Parker, compared with 2009, Nike's patents almost doubled, and last year the company won the third largest in the US. Design Patent portfolios. At present, Nike has been far ahead of its competitors Adidas and Under Armour in terms of patent projects, and continues to maintain its dominant position in product design and manufacturing innovation. In addition, it continues to study the development of wearable devices, and the increasing number of patent projects of Nike companies will help to establish the permanent status of its sports giant.

According to people familiar with the matter, Nike is making further efforts. wearable devices As well as the in-depth study of 3D printing technology, it is interesting to note that the promotion of Nike's patent project also reveals the market situation of wearable devices. Moreover, in recent years, the trend of wearable devices has swept through fashion circles, and Nike company naturally will not abandon this profitable market. NPD Group analyst Matt Powell points out that this is the golden age of sports industry, because so many new technologies have never appeared in the history of products and manufacturing processes. Nike is definitely the leader in this wave.