Adidas Chelsea Sponsored The Early Termination Of The Strike Is Very Big?

We just said that Adidas played for the overweight advertising, and launched a new complex version of the jersey for the Champions League.

But after a few days, Adidas was hit.

It is reported that it should have been in 2023 and

The Chelsea club, after discussions with Adidas recently, decided to terminate the contract from 2017.

As the termination of the contract was put forward by Chelsea, Adidas was paid.

And the Adidas payment is much higher than that of the group, so Adidas has raised its annual forecast again.

This time, after the second expected increase in April 27th, Adidas raised its original year-round business profit growth rate from 15% to 18% to 25% at the same time.

From 830 million to 850 million euros to 900 million euros.

EBITDA ranges from 6.6% to 7% to 7%.

For Adidas, there may be a long-term source of income stability, but the good eye of Adidas may bring strong growth for the group to find the dark horse again.

Although both sides have not disclosed

The amount of liquidated damages will be paid, but from the consistent perspective of Adidas, the industry speculated that the liquidated damages will not be less than 50 million euros.

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Recently, the news of Adidas and Nike has not seldom appeared before us. As the competition is approaching, it will be more crazy.

But obviously Nike has taken the lead.

It is reported that recently, foreign media released a new report, Forbes 2016 world's most valuable brand list has been released recently, and Nike defeated many brands in one fell swoop, and even defeated big brother LV, becoming the top brand of fashion brand.

In the conventional luxury fashion brand ranking, although it did not become the first place, it also beat LV and Hermes, ranking 44.

LV and Hermes are 32 and 55 respectively.

Nike said that it will build women's sports business and increase market share.

And this may be more stressful for Adidas.

However, the next war is becoming more and more intense. We can also see how exciting the brand competition is.