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    Ralph Lauren Is Recovering Strongly And Heading Forward In The Weary Luxury Industry.

    2016/5/15 20:12:00 49

    Ralph LaurenLuxuryBrand Strategy

    The pressure of apparel retailers in the United States is enormous. With the general downturn of the global luxury group, many retailers are very worried about the retail prospects for the current fiscal year 2016.

    But a few days ago, Ralph Lauren released its 2016 financial year fourth quarter earnings report, showing a strong recovery plan with excellent results.

    It is reported that in the 2016 quarter of April 2, 2016 as of the fourth quarter, the group

    net income

    It recorded a slight decrease of 0.7% to 1 billion 871 million dollars, slightly better than the market expected $1 billion 860 million.

    In the fourth quarter, group net profit was recorded at US $41 million.

    However, adjusted earnings per share were $0.88, better than the $0.83 expected by the market.

    In addition, 24% of the group's revenue came from department stores in the US, and this led investors to improve the performance of Ralph Lauren, compared with the current chain in the US market.

    Department store industry

    In the doldrums, the performance of Ralph Lauren is excellent.

    Although the net profit is unfavourable, it is due to the net income.

    Ralph Lauren

    The increase was 2.90%, to $86.87.

    The group's new CEO said it would act to speed up the supply chain movement, focus on core products and continue to sharply cut costs.

    Related links:

    Ralph Lauren (RALPH LAUREN) fashion classic "American classic" brand.

    Ralph Lauren (RalphLauren) is a high taste fashion brand with a strong American flavor. The highly styled style is the common feature of Ralph Lauren's two famous brands, "Lauren Ralph Lauren" (Ralph Lauren's dress) and "Polo Ralph Lauren" (Ralph Lauren polo men's wear).

    In addition to fashion, Ralph Lauren (Ralph Lauren) brand also includes perfume, children's clothing, household products.

    Ralph Lauren outlines an American Dream: a long lawn, crystal antiques, and Ma Baoju.

    Ralph Lauren (Ralph Lauren)'s products: whether clothes or furniture, whether perfume or utensils, cater to the customers' yearning for the perfect life of the upper class.

    Or, as Ralph Lauren (Ralph Lauren) said, "the purpose of my design is to realize the beautiful dream of people -- a good reality that can be imagined."

    Ralph Lauren Ralph Lauren (Ralph Lauren) fashion design combines fantasy, romance, innovation and classical inspiration, and all the details are built on a concept that is not eliminated by time.

    The main consumer class of Ralph Lauren (Ralph Lauren) is the middle-class or above income consumers and celebrities. Comfortable and well priced Ralph Lauren (POLO Lauren) POLO shirts have become the necessary clothing styles in wardrobe for everyone in Europe and Asia.


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