How To Define "Dead" And "Alive" In Shun Feng?

A few years ago, the electricity supplier logistics service grew rapidly. In the face of e-commerce logistics, Wang Wei put forward such a view: "Shun Feng is now doing electricity supplier logistics is a death."

Shun Feng does not do electricity supplier logistics now. It may also be a death in the future.

This point of view should be a pessimistic argument from the emotional color. But several years later, this year, whether it is the self built airport in the SF plan or ready to go public, it shows that SF is living positively and living moisten.

In a few years, how did SF change from the pessimism of the time to the active and active state? What is the meaning behind such a process? Let's analyze it today.

Why did Wang Wei put forward this view at that time?

A large number of orders means that the increase in revenue can bring about the development of the company, and the four links can not grow by the growth of the electricity supplier's express. But Shun Feng thinks that the development of the electricity supplier is a challenge to the development of the company. The reasons can be interpreted from the following aspects.

First,

At that time, e-commerce logistics is a "death". The core reason is that there is a gap between the location of the logistics planning and the service requirements of the electricity supplier logistics.

The location of SF express is high-end, efficient and high priced, allowing tens of thousands of employees to run for more than a dozen or twenty yuan.

And at that time

There are no minimum and lower price wars, so as long as we fully contact the logistics of e-commerce, we must take into account the impact of e-commerce logistics on the logistics operation and the reduction of gross margin.

Logistics enterprises are third party service enterprises, but at the same time, they can also be regarded as resource-based enterprises. In order to achieve efficient services, it is necessary to pay the same cost to achieve them.

The cost is mainly reflected in three aspects:

First, it is reflected in the logistics equipment and logistics operation environment.

Secondly, personnel training and excellent team building are all valuable resources for logistics operation.

Again, good resources need time to cultivate, and overall operation and coordination should be changed in order to achieve high efficiency. This requires long-term accumulation.

However, good resources are limited.

It also takes time to wait. The quality of resources at that time is facing the growing demand for massive e-commerce logistics services. Whether we can coordinate the balance between resources, costs and gross margins is indeed unknown.

In the face of massive electricity supplier logistics orders, in order to fulfill the increasing orders and try to meet the needs of customers, SF can only expand the network passively, put into operation resources, and strengthen its own operation ability.

But if the platform does not understand how to correctly guide the needs of customers in the logistics operation, it will have an impact on the operation of SF itself. Or because the platform needs to control the flow of its own purpose, SF will lose its development momentum, and the investment ahead may become a burden.

If so, the development of SF itself will be completely controlled in the hands of others, and it will be the death penalty for SF. So in this contradictory state, Wang Wei said, "Shun Feng" is now doing business logistics.