The Secret Of Jingdong'S Logistics Base: Speed Is The Key.

For the outside world, the cognition of Jingdong 211 has been at the macro level, especially in the distribution process. After all, for consumers, distribution is the most front-end experience.

But in fact, if you want to really understand the Jingdong 211, you still need to be more aware of the micro level, that is, the storage management link.

At four p.m. every day, in the 3C warehouse of Guan logistics park in Hebei, orders will be sent to the upcoming red freight car with Jingdong logo after being quickly sorted, rechecked and packaged.

Within the next few hours, these red goods vehicles, which are all arranged in the logistics park, will carry orders to major cities in North China, such as Hebei, Shandong, Shanxi and Tianjin, so as to ensure that orders are delivered to the users by the courier before 3 p.m. on the second day.

From warehousing to logistics and distribution, every link is interlinked. Any problems in the links will lead to an order not being delivered to the user within the specified time.

It is obvious that even those who are new to warehousing and logistics will have some difficulty in achieving this process.

However, it is precisely because of this unprecedented speed of logistics, as a rising star business enterprise, the Jingdong created by Liu Qiangdong can really achieve the curve overtaking in the fierce competition and leave the competitors behind one by one.

Unfortunately, for the outside world, the cognition of Jingdong 211 has been at the macro level, especially in the distribution process. After all, the distribution is the most front-end experience for consumers.

But in fact, if we want to truly understand Jingdong 211, we still need to have a further understanding at the micro level, that is, warehousing management.

In order to let more people really understand how the Jingdong 211 was made, the teasing electricity supplier was invited as a guest. Recently, he entered the logistics base of Jingdong North China Guan, and observed the storage management and operation of the base closely.

The first phase of Guan intelligent logistics center was put into operation in April 2015, and drove from Beijing Yizhuang headquarters of Jingdong group to the Guan logistics base for about 50 minutes.

The logistics base is only one wall away from the Guan exit of the expressway. The superior geographical location further ensures the timeliness of the logistics distribution of Jingdong.

When the car entered the park, it saw a red freight car neatly arranged. They stopped in front of the warehouse and ready to fill the order to the next pfer center.

The park has 3C warehouse and clothing warehouse, the former is Jingdong self storage, the latter is the third party business hosting storage.

In accordance with the organizers' arrangement, we went to 3C warehouse first.

Before entering the warehouse, according to the warehouse management regulations, we should store a lot of items such as cell phones, watches, backpacks and so on in the locker at the door.

This rule makes me wonder, is it because we are outsiders come to visit such a request?

Asked the management, he was told that even

Staff members must abide by this rule during their daily work. Although monitoring is everywhere, they can reduce inventory loss more effectively.

And later I found that without the interference of mobile phones, it helps to improve the efficiency of employees.

The 3C warehouse is more than 20 thousand square meters, divided into two layers, more than 10 thousand square meters on each floor.

The warehouse is divided into several functional areas, such as arrival area, loading area, picking area, return area and so on. Each functional area corresponds to different warehousing links, and each link is interlinked.

At this time, if we want the whole warehouse to run efficiently, we need to control and coordinate all the details in a global perspective.

To get the cargo area and the stock area, if the relationship between the two can not be viewed in a holistic way, the staff in the arrival area only need to count the goods and fix them with thin films.

What's the consequence of this? For example, the iPad series will be stacked together, and the next cargo link will be further divided.

3CA warehouse staff groped for many years of work experience, summed up a set of standard work flow, that is, push back work practices, before the goods to think of the arrival area should do.

For example, iPad series, whether a single product can be classified in advance, so as to improve the efficiency of cargo loading.

Similarly, the reason why they want to be especially busy at 4 p.m. is to use the backstepping method to figure out which steps to take at 4 o'clock. These are the experiences summed up by 3C warehouse staff in long-term practice.

Experience is of course important, but if we can add intelligence, it will be more effective.

Intelligence is a major feature of Guan logistics base.

According to reports, 3C warehouse equipped with the

The most advanced automation equipment includes loft rack, automatic conveying and sorting line and automatic lifting and conveying equipment.

In the 3CA warehouse, the reporter saw that the pick up clerk with PDA equipment received the order instruction, and according to the prompt on the equipment, finished the picking with the most accurate optimization route provided by the system.

The picker puts the goods into the automatic conveying and sorting line and conveyer the goods to the repacking area.

After reviewing, the machine automatically prints out the logistics distribution information and invoices, and the staff completes the packing.

The packaged express is sent to the corresponding cargo lane by the conveyor belt, for example, the express sent to Baoding will be sent to the cargo road marked "Baoding".

What I am most impressed by is that the order system of the warehouse is in real time with the order system of the mall, even if it has already entered the packaging link. The system shows that the user has cancelled the order, and the staff in the packing section can get information instantly, and make special arrangements for cancelling the order.

In addition, the sorting process can automatically identify the automatic delivery and sorting line for the orders which do not meet the requirements, and deliver the goods to the unqualified area, so as to wait for the staff to make manual verification again.

Thanks to the intelligent characteristics of the automation equipment, there is almost no delay and error in the warehouse.

I think this point is enough to explain the efficiency of Jingdong's warehousing management and operation.

Since the launch of the "211 time limit" in 2009, the threshold of the user experience of Jingdong will soon increase to a new level which is hard to cross.

It is the perfect combination of warehousing management and logistics distribution that has created an incomparable "buying and selling today".

It is understood that the business has now covered dozens of mainstream cities across the country, and is still in rapid expansion.

It is foreseeable that, with its logistics advantages in today's purchase and marketing, Jingdong will continue to win more consumers' trust and trust in the future electricity supplier competition.