Electricity Supplier Zero Inventory Secret: C2P2C Do You Know?

Recently, music as vice president of mall Jia Guangyang in "2016 China's manufacturing industry"

"Summit" on the music as the mall passed.

Realize the concept of "zero inventory".

Jia Guangyang said that in the past three years, music has focused on making television products, while television is a very traditional industry.

Music as the television industry involved in the gradual precipitation of the C2P2C mode, from research and development, operation, supply, pricing, sales and other aspects of the user centered, take the pre-sale mode, at the same time also appeared "last mobile phone has a large number of user needs, but the capacity does not follow up" situation.

Jia Guangyang summed up the five characteristics of the current ecological chain:

First, break the boundaries of the entire industry and share users.

In the past, music focused on television in the field of television.

Focus on video in the field of video.

But today, music users want to share ecological users. 700 million users can become users of music as an e-commerce platform.

Second, meet the needs of different scenarios through ecological integration.

Different people need different products in different scenarios. Music can capture users' needs and customize products and services through big data and terminals.

The third point is that the whole music will be integrated into the whole platform, and the entrance is not only applied, but also has access to every website.

The fourth point is the integration of O2O online and offline. There is no segmentation and no segmentation.

The fifth point is to break the boundaries of enterprises. Every user is a provider of goods, products and services to the mall. It also means that we are completely user centered.

Jia Guangyang said that music as the mall can be said to be the lowest inventory turnover rate, basically zero inventory situation.

Yesterday, the new super two generation mobile phones released by music also used channel premium, brand premium and low-cost pricing.

For example, a week ago, music acted as a free day for hardware and made a great distance in pricing and industry. This is why music can rise in a short time.

Finally, Jia Guangyang shared some of the business data of music as part of the mall. 414 of hardware free days realized 2 billion 330 million yuan in total ecological sales, and 549 thousand super TV sets. The number of super two generation mobile phones that have been booked today has exceeded 4 million times.

It is understood that this session has been held at the modern international exhibition center in Dongguan today.

The theme of this conference is "the road of innovation and innovation", which aims to promote Dongguan's local resources, traditional enterprises and e-commerce platform, service providers, and help Dongguan's manufacturing e-commerce pformation.

Including the eBay cross-border trade division, general manager of Hongkong and Taiwan region, Liang Aibei, general manager of Amazon China Southern China region, Kangping, global Tesco third party platform leader Wu Qinghua, city beauty CEO Zheng Yaonan, Huayang Xintong Xun Huang Huang Xin Shan, Zheng Yaonan as general manager of Guangyang strategic operation Guangyang Guangyang and other electric business executives have participated in the summit and delivered speeches.