Who Is The Failure Of The Real Store?

In the past few days, a businessman in Dinghai liberated West Road has made a striking slogan of "closing at 9 tonight", "bid farewell to Zhoushan", "making money is a bastard".

Nearby residents said that the slogan of "the last three days" and "the last day" had recently become "tonight", but it has never really closed.

This kind of "false advertisement" is everywhere on the liberation road. This can not help but remind people of the question: who is the failure of the real store?

A popular saying is that the physical store is defeated by online stores.

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With the rise of the residential area, the doorway room has become the world of express parcels, and many of the shops that are originally crowded with tourists have become snubbed by cars and horses.

Although the shop is still busy, it just acts as a fitting room for the shop.

Many businesses on the liberation road are also suffering from the cold and cheerless appearance.

The most prosperous street of Dinghai has now been reduced to "advertising Street" and "noise Street". Even if the road surface is reformed, it will be difficult for people to have a casual walk, because the disorderly advertisements on both sides of shops and the selling of electric trumpets are really annoying.

Take the businessman who closes at 9 tonight, the door of the glass shop is full of handwritten "self mutilation" slogans, where are there any commercial images? How can customers who have a bit of taste go up the shop? In this sense, some physical stores are in their own hands.

In other words, even without the impact of online stores, such a way of operation will destroy its own business.

The impact of online shops is an unavoidable objective reality, but this does not mean that the physical store has to wait for death.

In fact, even in the developed countries with Internet popularization, there is still room for survival.

This is because the online store has the advantage of price, but it also has a short experience of "invisible, unable to touch", and the inherent troubles and risks of online pactions, which are the advantages of physical stores.

As a store operator, on the one hand, we should conform to the trend and catch up with "

"Express, actively build a network of three-dimensional interactive marketing network, on the other hand, we should foster strengths and circumvent weaknesses, through quality services to attract customers and retain customers, so that we can remain invincible.

At present, physical stores are largely trapped in expensive store rentals. However, under the impact of online stores, store rentals will fall back to a reasonable level, which should be a positive expectation.

Although the online store has saved the store rent, the logistics cost per item delivery is obviously higher. In the long run, it does not necessarily occupy the low cost advantage.

It is hard to decide whether a deer will die or not.

It can be expected that online stores and entity stores will coexist for a long time and merge with each other and improve together in the competition.

Business circles shuffle at any time, the survival of the fittest is a normal phenomenon.

If a store fails, it will eventually lose itself.