Preview Ali High Level Test Water Network Red Platform Jingdong Or Join Hands

Recently learned that the former Ali high level secret machine recently set up a

The Jingdong is interested in hatching platform, so as to pform WeChat's own end with net red.

Public information display is the founder of 11Star incubator.

After 6 years' work, he took up the position of Ali Institute, set up an internal training system for Alibaba, set up a Tmall think tank, and set up a Alibaba.

After that, we create the "ah Chi" company.

Despite the recent denial of the newly established net red incubation platform, the public relations director of the network has denied that, but according to the public information and the revelations of the industry, the clues about the company have been found.

First, Tianqi once held the net red investment promotion meeting.

It was noted that in February 15th, the "Heaven machine academy" published an article entitled "net red project business cooperation discussion and appointment", which was held in Hangzhou in February 18th.

Two, may involve 5 million net red.

In March 11th, micro-blog added V users, who had already met with the secret machine, and learned that they had more than fifty thousand Internet red lists on their hands.

Three, get Xue man Zi and Xu Xiaoping investment.

At the same time, it was reported that Xue man Zi and Xu Xiaoping invested ten million in a red incubator in Hangzhou.

Insiders confirm that it is the company founded by Li Chuan, the leader of the O2O division of the former Ali group.

Four, the name may be called "red."

On Sina micro-blog, a V user named "red" was discovered. Its micro-blog was certified as "Hangzhou red Network Technology Co., Ltd.".

The user has not released any micro-blog, but has 35 concerns. Among them, only 3 plus V users are concerned by micro-blog search function, all of them are online employees, including a micro-blog named "micro patting Zhang Jiang" users.

Five, the registration information of industry and Commerce Bureau is exposed.

In the national business information publicity system (Zhejiang) of the industrial and commercial bureau, has the search been "red"? Did you really find a company named "Hangzhou red Internet Technology Co., Ltd."?

It was formally established in February 22, 2016 with a registered capital of 1 million yuan. Its business involves Internet, advertising and enterprise management. The legal representative is Zhang Jiang, with shareholders He Qin, Zhang Jiang and Li Chuan.

Among them, Zhang Jiang served as executive director and general manager, Li Chuan served as supervisor, and "Li Chuan" is the real name.

Six, the legal representative is called Zhang Jiang.

Returning to micro-blog, we found that the users mentioned above were "Tsinghua University, post-90s, mobile Internet, entrepreneurship" and so on.

However, the content of micro-blog is mainly based on personal feelings and entrepreneurial sentiment, but it does not touch on the contents of "secret machine", "Li Chuan", "Ho Qin", "net red" and "red".

But his micro-blog positioning showed that he appeared in Hangzhou in March 6th.

In addition, according to the online public information, the micro patter is the mobile phone video social networking APP launched by the Internet.

Then, what is the relationship between the net red incubation platform that is likely to be "red" and the Jingdong?

First, Jingdong may join hands with the secret machine.

According to the reveler, Jingdong has been lacking social genes all along, and the WeChat port's primary entry operation is very poor. However, it has recently been discussing cooperation with the secret machine, hoping to introduce net red to develop the community economy.

Two, Jingdong WeChat has a prototype of the community.

It is observed that at present, Jingdong's WeChat homepage has been sold in the form of special sale, and there has been a social pattern in the shopping circle section, where ordinary users from the editorial selection and products published by Darren have been placed. Recently, the theme of "playing 3C with Lu Han", "spring tea documentary main corner Recruitment" and "Beijing girl election contest" have recently been launched.

Take the "spring tea documentary actor Recruitment" as an example, asked Jingdong, it said that this is WeChat's exclusive activity, the goal is "let Chinese tea infect more young consumers", "the form of activity will actively explore".

However, Jingdong has not made any response to the marketing strategy in the future.

In fact, net red, community economy and content production are undoubtedly the hot words this year.

Since last year, people began to be amazed at the selling ability of a network of red Taobao, such as Sydney, but they were still faced with envy, jealousy and hatred.

This year, with the emergence of Papi sauce, large and small net red incubators are springing up like mushrooms.

In March of this year, Zhang Yong, the CEO leader of the Alibaba group (Jingdong), the strong rival of the Jingdong and the former leader of the Alibaba group, pointed out that businesses should be pformed from operating commodities to operating contents.

"Every seller can become a net red, as long as you find what young people are interested in," he said.

Thus, the general strategy of "net red + electricity supplier" is defined: content production is based on net red, attracting users to form a community and achieving the goal of sales through the operation of the community.

Admittedly, there is no denying the content of net red, but even if he has confirmed the revelations of this article, he is not the first one and will not be the last one to stare at the red cake.

Just as a former Ali executive, his every move is more concerned and has more nodal significance.

With the accession of a large number of "regular army", the meaning of net red has risen from cone face, beautiful pupil and self timer to a business strategy of an enterprise and an era.

Once upon a time, we talked about Internet Celebrities, referring to countless individuals scattered in various social networks, such as micro-blog, friends circle, bean paste and beauty pads. In the future, they will have brokers, makeup artists, photographers, planner and assistants, and be more organized, standardized and systematized.

At the same time, get the favor of business tycoons, its commercial realisation path is more convenient and clear.

Perhaps a new era has already begun.