PEAK'S "Olympic Development Strategy" Goes Smoothly To Cooperate With Palestine Again
2016 Rio Olympic Games, Peak The "Olympic development strategy" has also reached a climax.
Beijing time on April 10th, with PEAK Sports General Manager Xu Zhihua and the Palestinian Olympic Committee Chairman Djibril Raju cloth signed on the cooperation book, PEAK sports and the Palestinian Olympic Committee officially signed the contract, the two sides established a strategic cooperative partnership, PEAK became the competition equipment supplier of the Palestinian Olympic delegation, and opened a new chapter of the PEAK Sports Olympic year.
It is understood that the cooperation between PEAK and Palestine began in January 2015, when the Palestinian men dressed in PEAK robes participated in the Asian Cup for the first time. Since then, the two sides have established a good relationship. In March 2015, Palestinian President Mahmoud Abbas sent an inspection invitation to the PEAK international delegation. The three day meeting also gave the two sides a deeper understanding. The two sides will carry out deeper cooperation.
"The first time we reached an agreement with PEAK, we didn't even sign the contract because we had absolute trust in each other." Djibril Rajub, the chairman of the Palestinian Olympic Committee, said, "the signing of PEAK will promote the sale of PEAK products in Palestine, and with the regional influence of Palestine, PEAK's products will be greatly exposed in the Middle East."
According to PEAK sports director Xu Jingnan, after signing the Palestinian Olympic Committee, PEAK's Olympic Legion will increase to 10. They are New Zealand, Oceania, Ukraine, Slovenia, Cyprus, Jordan, Lebanon, Palestine, Africa, Nigeria, Egypt and Algeria, and the 7 largest London Olympic Committee. Sports brand It is also the third largest sport brand supporting the Olympic Games in the world.
"2016 is the Olympic year, and PEAK's strategy for the Olympic Games has been opened. In the near future, PEAK sports will bring surprises to everyone in the Olympic marketing." PEAK sports chairman Xu Jingnan said.
As one of the most outstanding sports brands in China, PEAK has always built the international brand as the most important goal. This year coincides with the Olympic year, and the cooperation with the Palestinian Olympic Committee is an important part of PEAK's implementation of the "Olympic development strategy" and the promotion of PEAK's brand and market internationalization strategy.
"PEAK will, as always, provide the most professional and reliable equipment to Palestinian athletes and sports enthusiasts to help them improve their competitive level and health level and contribute to human peace." Xu Jingnan, chairman of PEAK sports, said: "at the same time, PEAK is willing to join all the sports loving Palestinians to support the Palestinian Olympic team and march forward bravely and bravely, and wish them to move all the peace loving people with excellent performance. Because, Sports Have the power to change the world. "
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