It'S Jordan, Not Jordan Who Wants To Be Listed.

Recently, Jordan sports IPO successfully passed the trial meeting, which is also considered to be a key step in the listing of Jordan sports.

Insiders said that in the context of the overall warming of the sports industry, Jordan's sports value at this time will be a good choice.

But after another four years, it has hit the market again, waiting for Jordan sports to turn upside down.

Strong pressure on competitors.

Four years failed to list

Prospectus shows that Jordan sports intends to land on the stock exchange's main board market. It is expected that the number of shares issued will be 112 million 500 thousand shares, and it is expected to raise 1 billion 64 million yuan, and the sponsor will be Bank of China International Securities.

The company's financing of 1 billion 64 million yuan is mainly used for production base expansion and direct store construction.

At present, Jordan sports is supplementing the annual report, other events need to see how the CSRC arranges.

Insiders told the Beijing Business Daily reporter that Jordan sports once again hit the listing and has passed the trial meeting. If only from the perspective of listing, this side confirms that the lawsuit four years ago basically had no impact on enterprises.

However, in accordance with the post meeting requirements of the securities issuing company that has passed the trial meeting, it is necessary to meet 17 conditions at the same time without restarting the meeting.

After four years, the financial data of Jordan sports is quite different. Whether we need to re visit the meeting will need to see whether the information submitted by the company can be recognized by the SFC after its meeting.

In November 25, 2011, Anta and PEAK belonged to the sporting goods business of Jinjiang department. Jordan sports successfully passed the meeting, and plans to go public before the end of March 2012. The listing process of Jordan sports is also widely concerned because of the identity of "A shares sports shoes and clothing first stock".

At that time, Jordan sports results showed that in 2008, the income of Jordan sports was 1 billion 135 million yuan, and the income in 2009 doubled to 2 billion 279 million yuan. In 2010, it increased to 2 billion 912 million yuan in 2010, and the income reached 1 billion 701 million yuan in the first half of 2011.

Through the listing to seek greater development, Jordan sports purpose is self-evident.

However, in the seemingly orderly way, in February 23, 2012, American basketball star Michael Jordan filed a petition for Jordan sports to the court.

Michael Jordan believes that Jordan sports misused Michael Jordan's name and image without authorization, and demanded the defendant to compensate the RMB 5000 yuan 1 yuan.

In March 5, 2012, the second middle court of Shanghai formally accepted the case. Jordan's sports listing schedule was also disrupted by this long delayed lawsuit.

The industry believes that under the lawsuit, Jordan sports and "Jordan" has nothing to do with "lies" instantly exposed. The brand that has been playing the "flying Jordan" edge ball has been hit hard, especially in the capital market, whether it is investors or regulators may be difficult to accept.

Great prospects for restarting IPO

Data from third parties show that in 2013, the added value of sports and related industries was 357 billion 500 million yuan. In 2006, this figure was only 98 billion 300 million yuan, and the growth rate has been quite alarming.

The foresight Industry Research Institute predicts that the value added of sports industry will exceed 400 billion yuan in 2015, which is also very far from the target of 5 trillion yuan in 2025.

This means that the average annual growth rate will remain at around 30% in the next few years, which will be a great opportunity for the development of related enterprises in the industrial chain.

The prospectus issued by Jordan sports in 2011 shows that the company's products are mainly sportswear series, which are divided into three categories: footwear, clothing and accessories. At present, there are similar products structure in the local sporting goods market, led by Lining, Anta and PEAK.

The industry believes that for sporting goods companies, listing is the only way to expand the scale of enterprises and enhance the influence of the industry.

Data show that last year, Anta realized a profit of 11 billion 126 million yuan, an increase of 24.7% over the same period last year, and sat firmly in the leading industry. Net profit was 2 billion 697 million yuan, up 33.6% compared to the same period last year.

Lining also realized profitability, earning 7 billion 90 million yuan, an increase of 17% over the same period last year, and net profit from 781 million yuan to 14 million 300 thousand yuan, up 101.83% over the same period last year.

Gross margin remained at 45%.

It is worth noting that the road of development of these enterprises has experienced a long period of fluctuation. However, the financing mechanism provided by the capital market has well cushioned the pressure faced by enterprises.

Take Lining as an example, the net profit attributable to shareholders in the 2011-2014 years was 385 million yuan, -19.79 billion yuan, -3.92 billion yuan and -7.81 billion yuan respectively, and in 2015, the company's data turned into a profit of 14 million yuan, showing a sharp fluctuation.

Although Lining has gone through the wave of development and closing shop, after all, it can be alleviated through market financing.

Insiders believe that relying on the capital market

To offset risks, this is also the reason why sporting goods companies are competing to go public.

Market challenges

"In the early days of the founding of the brand, Jordan sports earned the attention by virtue of the trademark" Jordan ". Although ultimately won the lawsuit, how to enhance the value of the brand in the later stage of growth and get rid of the brand of" Shanzhai "is a challenge for the subsequent development of Jordan sports.

Wang Xin, a clothing expert, told the Beijing Commercial Daily reporter that Jordan's next step in sports is to get rid of the brand branding and win the consumers from the product value.

Statistics show that, at a news conference in November 28, 2014, in response to the reasons for more than a dozen enterprises that had passed but failed to obtain approval, the SFC said that the enterprises that had passed the trial meeting but had not yet approved the issuance of the enterprises, and that after the procedures were fulfilled by the enterprises in accordance with the regulations, the CSRC would approve the issue according to law, and there were special matters such as Jordan's sports major pending litigation.

In May 2015, the Beijing Higher People's court decided on 32 of the 78 Jordan sports trademark disputes.

The court upheld the first instance judgment and dismissed Michael Jordan's appeal for cancellation of Jordan's sports dispute trademark registration.

Despite winning the lawsuit, there are people in the industry who believe that Jordan sports has paid a price after the end of the lawsuit: four years of listing failed, and the market environment of Jordan sports has undergone tremendous changes.

Domestic sports brand development is in the bottleneck, and the sharp slowdown of high inventory and expansion has become a difficult problem for the industry.

At present, companies that perform well are basically benefiting from the expansion of overseas markets.

But for Jordan sports, the impact of litigation will inevitably hamper the development of overseas markets.

In addition, statistics show that Jordan sports is the longest waiting company in the 32 enterprises that have passed the trial but has not yet been listed. It has been waiting for three and a half years.

The industry believes that, taking into account

There will be an earlier time. Even if the lawsuit ended in the future and Michael Jordan really ended, it would be necessary to supplement the information disclosure of relevant financial data in recent years to launch the issue. From the current situation, the financial data of Jordan sports since 2011 have not been announced, which means that despite the fact that the judicial disputes have ended, it is still time for the company to go on the way to A shares.