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    Jimmy Choo Group Successfully Turned Losses Into Profits

    2016/4/10 16:04:00 40

    Jimmy ChooPerformance ReportBrand Strategy

    According to the 2015 financial year performance report released by Jimmy Choo of London shoe brand, the group successfully turned into a profit, from a net loss of 10 million 800 thousand pounds in 2014 to a total profit of 19 million 400 thousand pounds.

    By the 2015 fiscal year ended December 31st,

    Jimmy Choo

    Group sales rose 6% to 318 million pounds, which was mainly driven by strong growth in Asia and Japan.

    New store opening

    And the expansion of wholesale business revenue.

    Its sales rose by 7% based on fixed exchange rates.

    Earnings after adjusted profits, taxes, depreciation and amortization rose 1.5% to 51 million pounds.

    Pierre Denis, chief executive of Jimmy Choo group, said profit and revenue growth mainly came from the continuous innovation of retail portfolios, while creative director Sandra Choi's design was popular and brand global.

    Effect

    Made a great contribution.

    Related links:

    Perhaps five years ago, when the smartphone began to spread, it still followed the traditional form of publicity for the luxury industry. How can it not be imagined that digitalization is already in sight and will slowly erode the brand's so-called arrogance.

    Can you imagine that one day, the big model Karlie Kloss's virtual image goes through your living room, wearing the latest series of Givenchy, showing you all the details of the skirt and the softness of the fabric, making you heartbeat and making a decision to buy it? But in the future, this dream will come true.

    The latest convergence of fashion through screen is probably one of the most important ways to rely on the industry.

    This way, from the past official website, Facebook, twitter, and the simplest Gif, allows consumers to use this intuitive form to capture the details and aesthetics of the brand.

    Burberry may be the industry's leading trend adaptation capability among the big names.

    In January this year, it released the men's wear and women's wear show through Apple TV. This is the first time the brand has landed and the response has been good.

    Snapchat, as the new popular video software, is also popular with brands such as Rebecca Knoff and CK.

    Recently, there are hot articles about VR and AR, but for luxury goods, step by step is more important.

    Then, through the video software of brand interaction with consumers, what forms of innovation will be available to meet with you? It is unquestionable that young consumers who like fresh food are obviously more willing to buy than the brand imaginations.


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