The Textile And Garment Industry Must Keep Pace With The Times.

Under the new normal situation, the textile and garment industry is progressively advancing towards producer services and fashion industries, and the connotation of service objects has changed.

We may further focus on serving the people to serve the new people, serve the new world and serve the new future.

The new human who follows the new concept era, oath as an ideal, dynamic and variable is always the largest and most active consumer group. The new world of symbiosis and harmony between the physical world and the virtual world will spawn new channels of proliferation and value fission. The new future of changeable risks, multi industry ecology and multiple possibilities of development has just come into fashion.

The characteristic of service is actually "pain spot marketing".

Clothing industry, the pain is to return to the product, the production of a person who thinks day and night, can not stop, want to stop a clothes.

Whether online or offline, the clothing industry will usher in a new tribal economy with the individualization and differentiation of consumption aesthetics.

Especially along with the development of social network, the network community is more and more like the home on the Internet, there are stable living people, communication mechanism, social scene, business paction.

The way of consumption that people are divided into groups and attracts like one another needs us to adjust the traditional service mode of "one size fits all, one pot end, one fresh recruit" in time, and push the most suitable product to the most suitable people. This is fine and meticulous and meticulous marketing idea.

Find the consumption pain point of value innovation, which is related to the "supply side" structure at the national level.

"One continuous line."

We need to analyze, locate and lock effective demand, establish a value link between quality production and quality consumption, and classify and link the brand's product value with consumers' use value.

No matter how the division of consumer demand, how to fission and how to extend, we still need to work together to pform and upgrade common services.

This is also the development ecosystem that the government, industry, business, business and media need to build together.

From the perspective of products, we should devote ourselves to

The key technologies in the upstream and downstream should be tackled together to build a scientific pmission mechanism and linkage development mode for research, release and application of local trends.

From the marketing point of view, the traditional commercial infrastructure needs to integrate into a more vivid experience of cultural genes. The cooperation mode between brand dealers and channel providers needs to be upgraded continuously. O2O's big data infrastructure needs more support from cross-border forces.

From the perspective of communication, how to make use of the advantages of media and industry platform to create the public image of local brands and enhance the cultural confidence of consumers in national brands still need further penetration.

The upgrading of common services is not the capability of a single enterprise. It needs the platform strength of intensive integration system. It needs the strategic concept of "Trinity" of the state, industry and enterprises, and needs to pay attention to grinding and responsibility.

The best way to achieve service personalization is to

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It is noteworthy that offline brands are not equal to online attractiveness. Online good sales are not equal to good products under the line. Offline members are not equal to online fans. Online traffic is not equal to offline customers.

Online and offline two different business worlds, the difference of physical space will lead to different psychological spaces, and there are many possibilities of fault and division.

On the one hand, we need to actively promote integration so as to realize differentiated design of channels and complementary resources.

On the other hand, both online and offline require deep experience service to pform traditional thinking that attaches importance to product attributes only and redefines products and services.

For example, can we use the logic of building super IP to carry out operation and maintenance management and turn into phenomenal products? We can see that in fashion industry, the cooperation of super IP has a long history.

Consumers can wait until the beginning of the night except for Apple series products, as well as the joint names of major brands.

For example, Nike's high-end brand Air Jordan, Adidas's Stan Smith white shoes, NMD series, Raf Simons cooperation, Puma and Alexander McQueen, and cooperation between the company and the company, and the joint name of UNIQLO, designer and brand.