Xun Group Again Lowered Expectations
It is reported that in the two quarter ended February 29, 2016,
Fast Marketing Group
The composite forecast increased from 6.5% to 1 billion 11 million 600 thousand yen over the same period of last fiscal year, while operating profit resulted in a 33.8% decline compared with the same period in the same fiscal year.
At the same time, the influence of the exchange rate also affected the cost of the cost, which led to the loss of the exchange rate of 22 billion 800 million yen.
In Japan's domestic market, despite the impact of the Christmas season, UNIQLO's strategy of raising prices has made UNIQLO's two quarter profits rise, but thus reduced the volume of passenger traffic, resulting in 1.9% of the same store sales, while gross margin declined by 3.5% compared with the previous fiscal year.
Meanwhile,
Greater China
Sales in South Korea and the United States also declined further, resulting in the gains of UNIQLO brands lower than market expectations.
Therefore, the group announced that the comprehensive income in fiscal year 2016 will be increased by 7% to 1 trillion and 800 billion yen, and the operating profit will be reduced by 27% to 120 million yen.
Investment bank believes that the information of the earnings report will cause the share price of XXX group to continue to fall.
The reason why GU can record a strong growth is that its positioning of fashion and leisure is more in line with the needs of young consumer groups.
Even in the series of UNIQLO, fashion design products from joint series and UT series are more popular than regular sales products.
Therefore, how will the brand be renewed in the next period of time?
Positioning products
The attributes will be very important.
However, the new brand GU is favorable because of the design and the 2016 spring product market repercussions. Compared with the same period in the previous fiscal year, it increased to 167 million 300 thousand yen, while the profit and profit of the business increased to a great extent in the same period in the same period of last fiscal year.
Among them, J Brand's tannin brand is also lower than market expectations.
The performance of Princesse Tam is basically the same as that in the same period last fiscal year.
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