Serving The People Is The Mission Of The Textile And Garment Industry.

Clothing should be born and move with the heart. It is a projection of human civilization and a portrayal of human emotion.

Clothing, it serves the comprehensive quality and system features of the Chinese and the Chinese nation from physical representation to soul value.

Why does a market with a population of 1 billion 400 million, a population of 700 million, and a 300 million middle class do not support a world-class clothing brand? Some will argue that it will take time to come true.

The fact is that we will become bigger and stronger. But without the support of business civilization and consumption civilization, how far can our brand go?

Therefore, when we talk about value return and product orientation, in pursuit of "doing well" and "selling well", we also need to consider how to build business civilization and guide consumption civilization. Corporate social responsibility is people-oriented, environment-friendly, fair competition, and consumer safety. Then corporate responsibility of society is fair policy, stable environment, and people's civilization.

Corporate social responsibility and social corporate responsibility complement each other in order to create great industries and great brands. We might as well define the textile and garment industry as an industry that serves the people.

In terms of China's economy, the main business income of textile and garment industry in 2015 accounted for 6.41% of China's above scale industries, accounting for 6.07% of the total profits, 4.30% of taxes and 5.32% of investment. For domestic consumption, clothing shoes and hats and needle textiles accounted for 9.46% of the total retail sales of consumer goods above the national limit, and clothing consumption accounted for 7.4% of the national average consumption expenditure per capita. According to the data of Yi Guan think tank, in 2015, clothing and apparel pactions accounted for 32.75% of China's online retail B2C market turnover.

Judging from the challenges and responsibilities at this stage, there are three points to note:

First, serving the people means creating beauty.

The industry level should shoulder the heavy responsibility of enhancing the soft power of Chinese culture and guiding consumption civilization, and create a new fashion ecology with resource saving, environment friendly and green development.

Behind the Chinese fashion discourse power, there must be strong culture, civilized people and brand aggregation.

Two.

That means reducing costs.

Enterprise level should promote technological progress and mode innovation, hedging elements.

The rising pressure will reduce the relative cost of the elements while improving the absolute cost of the elements. The government level should adopt policies and measures to create a sustainable development environment, as general secretary Xi Jinping said: macro policies should be stable, industrial policies must be accurate, micro policies should live, reform policies should be implemented, and social policies should be underestimated.

Three, serving the people means complementarity.

The most important thing is to fill the gap between the rural areas and the employment and consumption of the poor.

In the process of urbanization and new industrialization, the textile and garment industry will absorb more than 20 million jobs, accounting for more than 10% of China's industrial employment. During the "13th Five-Year" period, one hundred million rural residents will become urban residents. The consumption of clothing for urban residents in 2015 (1705 yuan / person) is considered to be three times the gap among the rural residents (574 yuan / person). Only this one will form an increase in clothing consumption of 160 billion yuan; in 2015, the per capita clothing consumption expenditure will be 1164 yuan, according to the average annual growth rate of 6.5%, the improvement of people's living standards in 2020 will bring about the whole.

The increment is 660 billion yuan.

Under the new normal situation, the textile and garment industry is progressively advancing towards producer services and fashion industries, and the connotation of service objects has changed.

We may further focus on serving the people to serve the new people, serve the new world and serve the new future.

The new human who follows the new concept era, oath as an ideal, dynamic and variable is always the largest and most active consumer group. The new world of symbiosis and harmony between the physical world and the virtual world will spawn new channels of proliferation and value fission. The new future of changeable risks, multi industry ecology and multiple possibilities of development has just come into fashion.