Brand Effect Of "Real Leather Logo" (Chart)

The picture shows the real leather label product of AOKANG group, which has been registered in 14 countries.

Some foreign buyers have consulted and expressed that they are looking for partners only in Chinese companies that are wearing "genuine leather signs" and "genuine leather signs eco leather" signs.

The "2006 China Leather leading shoe king" represented by Sendar, Kangnai, bird of fortune, AOKANG, etc., represented by Hengda, d'erkang, Mu Lin Sen, Fu De, Shuang Feng, spider king, Ai Miner, khami do, Japan, Thailand, red straw hat and so on, "2006 real Chinese leather shoes king" and "2006 China genuine leather shoes", these "real leather signs" hanging companies have become the exhibition subjects at the China International Leather Exhibition, China International Footwear Exhibition and international fashion and fashion accessories exhibition, which has grabbed the eyeballs of the audience.

The China International Leather Exhibition, which has just ended, occupies 5 pavilions in the Shanghai New International Expo Center, with a total exhibition area of 57 thousand and 500 square meters.

1193 exhibitors from 37 countries and regions, including 23 exhibitors, have 15279 buyers to visit the exhibition.

Displaying the "real leather logo" and calling the Chinese brand is one of the characteristics of this exhibition.

The "leather logo" is the symbol of "leather coordinates". For the leather and leather products in China, the "genuine leather logo" represents the outstanding group of the industry.

"Leather logo" emphasizes not only leather "genuine products", but also to ensure that products are environmentally friendly and healthy.

Following the introduction of "genuine leather logo - fashion boutique corridor" on 2006, China International Leather Exhibition, China International Footwear Exhibition and international fashion and fashion accessories exhibition, this year launched a "fashion coordinate" - "genuine leather symbol, genuine leather symbol ecological leather" trend release special area.

The exhibition area of this "fashion coordinates" area has increased compared with that of 2006. The open area of the exhibition area has focused on the "leather logo eco leather" 2008 autumn and winter trend samples and the latest leather shoes, leather clothing and leather products.

According to the "market newspaper" reporter, there is a sign indicating the time and content of the model in the entrance and exit of the exhibition hall.

Su Chaoying, Secretary General of the China Leather Association, told reporters: "the association provides free exhibition activities for the" genuine leather logo eco leather "enterprises and some excellent" real leather labels "enterprises to promote and promote our products with independent intellectual property rights. These products do not only possess good quality, but more importantly, their chemical indicators meet the advanced environmental standards of the state and the world, reflecting the importance of environmental protection and social responsibility of China's leather industry.

In January 12th this year, the English version of the "genuine leather logo" signs and certificates and the "genuine leather logo eco leather" certificate were officially launched.

The China Leather Association aims to promote the internationalization of China's leather industry brand, enhance the competitiveness of China's leather industry with independent intellectual property rights, and lead the Chinese manufacturing to create world famous brands through the credibility of the trade associations and the group strength of the "genuine leather logo".

Reporters learned from the China Leather Association that the "real leather logo" has been registered in 14 countries, and is currently preparing for registration in more countries.

Through extensive and in-depth international publicity, the "genuine leather logo" and "genuine leather logo eco leather" have aroused strong repercussions in the world. The Finland Retailers Association has expressed its special attention to the "leather logo" and "genuine leather logo eco leather", and British, German, and American industrial organizations and manufacturers also have great interest in "leather logo" and "leather logo eco leather".

A number of foreign buyers have consulted, and have clearly indicated that they are looking for partners only in Chinese companies that are wearing "genuine leather signs" and "genuine leather signs eco leather" signs.

An Brazil businessman said in an interview that the exhibition will have great impact on both products and booth construction.

In particular, he is very interested in footwear products demonstrated in fashion coordinates, and the production enterprises of these products may be his trading partners in the future.

In Brazil, China's products sell well.

More than 200 companies in Brazil have dealings with Chinese enterprises.

The "genuine leather logo" is the brand name of the casting industry, and the "genuine leather logo" is the certification trademark of the China Leather Association registered with the State Administration for Industry and Commerce in 1994.

The "real leather logo" is the first trial of the State Administration for Industry and commerce to implement the certification marks in China, and it is also a pilot project to explore the quality self-discipline of trade associations under the new situation.

At present, there are more than 400 enterprises that have labeled "genuine leather logo" in China.

Wearing the "genuine leather logo" not only indicates that the product has excellent quality, but also has good after-sales service.

The "real leather logo" does not carry out lifelong tenure.

According to the provisions of the "leather label regulations", the China Leather Association recommends to every society two years' leading enterprises of leather shoes and leather products.

The "genuine leather logo" has created a number of Chinese leather brands. These enterprises have also strengthened the brand effect of "real leather logo" while developing.

They not only play a leading role in the domestic market, but also go abroad to expand the international market in different ways, or open stores, or acquire business, or cooperate with each other, or invest in factories. Kangnai, Sinta, AOKANG and other "genuine leather signs" brands have become very famous in the international market, and have established a good image of the outstanding brands of China's leather industry overseas.

Chen Shineng, chairman of the Standing Committee of the National People's Congress and chairman of the China Light Industry Federation, gave a high evaluation. "It has become a successful model and platform for the implementation of the industry's quality self-discipline and foundry industry brand development."

Su Chaoying said: in the new situation of China's entry into WTO, the "genuine leather logo" has been entrusted with a new historical mission, that is, from the pursuit of "genuine goods" to "pursuit of quality", it has become the forerunner and platform for the leather industry to create brand, develop and adjust the product mix, and pform the mode of economic growth. At the same time, it has become one of the powerful means to deal with international trade disputes and barriers.

The "leather logo eco leather" is a continuation of the "leather logo", which applies to finished leather and fur that meet the special environmental requirements. It emphasizes environmental friendliness and commitment to the needs of consumers' environmental protection.