Create Patty Fashion With Love

Born in Hong Kong, Liang Rihui, founder of Badi Co., Ltd., returned to Hong Kong after studying in Canada in 1992. He was very high spirited at that time and wanted to do something. So, he founded Bardi in Guangzhou and opened the first counter in Nanfang building. Since then, Liang Rihui opened the era of fighting in China's leather shoes and leather goods industry. Today, Badi brand has become one of the most famous leather shoes brands in mainland China. At present, Badi's retail network has been distributed in more than 30 major cities in China, with more than 350 sales outlets, which is one of the largest chain networks of leather shoes and leather goods in China. Mr. Liang is not only a successful entrepreneur, but also a fashion designer with unique views on fashion. He is also an enthusiastic philanthropist, and his greatest happiness is to help others. In his wife's eyes, he is a modern new good man, who can go out of the hall and into the kitchen Reporter: as a fashion designer, what international brands do you like? Liang Rihui: I like Cartier's watch very much. Look, it's the brand I'm wearing today. In addition, the clothing of British brand Topshop is more suitable for me. Unfortunately, this brand is not available in China for the time being. I usually don't pay much attention to the brand's reputation size, as long as it is suitable for me. Where does the design come from? How to balance the combination of innovation and tradition? Liang Rihui: it is my understanding of design to turn ordinary things into extraordinary things and always bring wonderful and fresh feeling to consumers. In my daily work and life, I also require employees to have a heart that loves to dress up and love beauty. I don't want to see the office become a dull "black-and-white" world. I try different colors and collocations every day. Why not. Reporter: how to look at the popular trend in autumn and winter this year? Liang Rihui: "futurism" is the most important popular element this year. The continuous renovation of materials is the fun of tasting each season's fashion items. In this year's shoes, a large number of metal bags and other elements have been added to the original materials, such as lacquer bags. Lacquer leather, gold nails, buckles, black and gold colors can convey not only luxury vanity, but also self affirmation and pleasure to the wearer. Brand core: always pursuing fashion and comfort reporter: what do you think is the most attractive thing for Badi? What is the core value of Badi's brand? Liang Rihui: in the design process, we always put consumers first, and the pursuit of fashion and comfort is the biggest feature of Badi products. In this year's new shoes, we add soft leather such as pigskin to the original leather to increase the comfort and softness. What are the biggest difficulties in the development of journalists? Liang Rihui: the biggest problem now is the rising cost and the shortage of migrant workers, which is also the common difficulty faced by shoe and bag enterprises. In terms of cost, the price of some hot-selling leather materials has increased by 40% this year. However, the difficulty in recruitment and the increase of labor cost also restrict the development of enterprises. Therefore, in the face of the above situation, Badi adopted the measures of unified procurement and large-scale procurement of raw materials to alleviate the problems caused by the rising cost. Development plan: it is expected to be listed successfully in 2010. Reporter: how many stores does Patty plan to open in China in the next three years? Is there any plan for listing? Liang Rihui: in 2007, the retail network of Badi company has been distributed in more than 30 major cities in China, with more than 350 sales outlets, which is one of the largest chain networks of leather shoes and leather goods in China. It is estimated that the number of stores in China will increase by 50% in the next three years. The company has plans to go public, and is now actively preparing for listing, and is expected to be listed successfully in 2010. In 1992, Badi set up its first exclusive store in Guangzhou and successfully established its own brand image; since 2003, it has successfully represented Clarks, guess, Patagonia, Pirelli and fly In 2005, Patty became the general agent of guess handbag in China, and opened up the high-end handbag Market in an all-round way; in 2006, Badi group obtained the general agent of Pirelli P zero in Asia and China. It caters to the high-end consumers who love automobile culture and pursue high-quality life all over Asia; in 2007, Patty obtained the general agency right of Patagonia in China, and formally brought the brand into China. Patagonia is one of the largest professional outdoor brands in the United States and Europe, and it is also an advocate of green environmental protection; ● in 2007, Badi became the general agent of fly flot, a famous Italian comfortable shoe brand, and introduced it into the Chinese market.