Connecting Supply And Demand, Intertextile'S First Super Buyer Forum Plans New Momentum For Textile Industry

In 2020, in a century of changes, the epidemic situation has undoubtedly become an important variable affecting global development. The development of uncertainty is particularly prominent. As a key area of international high-quality production capacity cooperation, China's textile and garment industry has vigorously promoted the industrialization process and industrial development of relevant countries. As an important supporting force and carrier of Chinese cultural self-confidence, the development of China's textile and clothing industry bears the creative transformation and innovative development of contemporary culture.

When the waves sweep the sand, those who sink are gold. In the face of a series of unprecedented and complex situations, such as sluggish global demand, market downturn, cancellation of foreign trade orders and so on, how to distinguish the trend from the disturbances and seek to open a new situation in the changing situation has become an examination question that the industrial people must face. This industry, which is related to the national economy and people's livelihood, is pressing the "acceleration key" for the development of a powerful country through constant self subversion and innovation.

As the first industry wide event of the year, CFA's four all star exhibition made a strong landing in Shenzhen International Convention and Exhibition Center, the core hinterland of Dawan District, from July 15 to 17. With an exhibition area of 80000 square meters, more than 2000 high-quality exhibitors not only display the most complete and optimal industrial chain resources of China's textile and garment industry, but also show the strength and confidence of China's fashion.

On July 16, the first fabric to fashion, hosted by the textile industry branch of China Council for the promotion of international trade, China Textile Information Center and Frankfurt Exhibition (Hong Kong) Co., Ltd., accelerated the new potential of clothing by connecting the two ends of the supply chain.

After years of forging, Intertextile platform is well-known in promoting innovation, guiding the trend and promoting commerce and trade. Here, textile people gather important information to capture the upstream fashion technology and understand the trend of market demand. Here, top "Star" enterprises, large and powerful enterprises, small and beautiful new enterprises are gathered here. On the platform of the exhibition, they use their hands To show the real strength of the industry.

Xu Yingxin, vice president of the China Textile Industry Federation and President of the textile industry branch of the China Council for the promotion of international trade, said in his speech that the current epidemic situation has become an important variable affecting the development of the global industry, and the supply and demand sides of the textile industry are experiencing unprecedented shocks and challenges. Every textile worker should be prepared to accept that the sluggish global demand will become the norm.

In his speech, Xu Yingxin also combed the development direction of industry enterprises in the next stage from the following four points: first, industry enterprises should seize the critical period of profound transformation of global textile supply chain, grasp the historical opportunity brought by the construction and remodeling of global supply chain, and open up the industry, market, economy and society from the development momentum of flexibility, platform, green and regionalization Secondly, industry enterprises should return to the development source with quality, brand and technology as the core, and accelerate the response ability to meet different market demands. Only by strengthening internal strength can we solve the dilemma. Thirdly, foreign trade enterprises should strive to build a digital "new foreign trade" with cross-border e-commerce as the main body while continuing to expand the international market and explore new business opportunities He also mentioned that in the face of the explosive growth of online marketing new formats, we should timely grasp the matching rules of online flow pool and offline commodity pool, fully integrate existing resources, and flexibly adapt business modules, Further, the new technology can be integrated with the new online supply chain.

According to Euromonitor 2019 global consumption trend research report, the common feature of global consumption trend in 2019 is "intelligence". In this era of "everyone is an expert", the right relationship between brand and retailer has changed. In the past, consumers relied on specific brands or information sources to buy what they needed. Today, enterprises must constantly innovate and improve products to attract consumers.

Therefore, it is not difficult to find that the essential conflict between personalized demand and large-scale production has become the core pain point of the current textile and clothing industry. When your customers move from the "terminal" to the "front end", it is bound to put forward higher requirements for the supply chain.

Therefore, the "real demand of clothing brand" reverses the "trend orientation of textile industry" and forms a new textile fast reaction supply chain mechanism in which production is subject to demand and Commerce guides manufacturing. Only in this way can manufacturers and brands achieve win-win results.

In the first super buyer forum, the organizers take the content of "clothing supply chain" as the core, and the "acceleration" Representing "rapid response" as the theme. It can provide the textile industry manufacturers with the local basis of demand from the first-line clothing brands, guide the trend and direction of the textile supply chain, achieve "targeted", so as to realize the real "rapid response" supply chain sharing "carrier".

In the keynote speech, Wu Qingye, director of operation and management center of winner fashion holding and general manager of asset and investment management center, delivered a speech with the theme of "development trend of medium and high-end women's wear market and construction of new supply chain mode". He first mentioned that consumption is more important for customer groups in combination with the demand-oriented change from "terminal" to "front-end" consumption It's personalization. In the face of the present, to understand consumption, we should always firmly believe in one point: starting from the customer level, relying on consumer insight, rethinking, re distinguishing, pursuing advantages and avoiding disadvantages. Secondly, we should see the new changes brought about by the integration of the textile industry and information technology, and gradually increase the demand for intelligent supply chain. When the external market is under pressure, we should pay attention to the efficiency and improve and enrich the current technological environment based on technology.

At the same time, in the face of adversity, it is very important to "firm the original mind, be peaceful and joyful, and go steady and go far". In the future, we need to open up the supply chain, but do not pursue the maximum efficiency. Make clear the original intention of the enterprise, do every step solidly, and think about how to better meet consumers with new ways towards our predetermined goals and directions. To build an omni channel combination digital intelligent supply chain from C (client) to d end (Design), he believes that the upstream supply chain, fabrics, accessories and clothing brands should see this change.

Qu Jing, vice president of Huimei group / yinman, gave a keynote speech on "under the supply chain upgrading system, yinman's digital attack road". She shared yinman's practice of tailoring spirit with accumulated customer feedback data for several years at both ends of the product, the ability to graft global talents and resources, as well as the rigorous treatment of product technology, and following the brand product is the starting point idea.

At the same time, we will try to explore the depth of digital logistics and digital supply chain. Finally, she said that the constant changes in the current environment are immutable, so we must master the digital thinking brand to win the future and decisive victory thousands of miles away.

Zhao Huizhou, founder and chief designer of eachway fashion group, takes "flexible supply chain speeding up design innovation" as the theme from different angles. What do we need to do in the Internet era? What brand enterprises are about to face, what to adjust and what to innovate? And from the era of designer centered to the concept of taking consumers as the core, how can design serve consumers? Three focal points started to share.

First of all, she believes that in the era of relatively transparent information, we need to integrate online and offline data to form a new retail business model and solve the precipitation and new form expression of our culture under the trend of national trend.

As for the thinking of brand adjustment and innovation, she observed that in the design homogenization stage, people are not concerned about how to do the original work, but more about how to quickly meet customer demand. Around the current stage of flexible supply chain, it is more about the rapid replication of a good design product, so as to lengthen its life cycle capacity and shorten its production cycle.

In terms of user demand and product design, in fact, it is more and more close to customization, and customized service requires the implementation of system standardization, which can make relevant customized services for consumers, and truly precipitate the flexible supply chain.

Guest: Wang Jun, executive chairman of China Fashion Forum.

The guests talked about the theme of their speech, And in-depth analysis of the future supply chain management system will take the brand as the core, the supply chain management system as the main line, through the integration of various supply chain resources, to achieve a great synergy of the overall product supply work, so as to save resources, increase the input-output ratio, and speed up the "rapid response" of textile manufacturers.

In the environment of population structure and consumption habits changes, the emergence of personalized consumers, and the rapid development of Omni channel retail, how to realize the faster, more accurate, more flexible and better consumption experience of supply chain and logistics has become the common goal of many shoe clothing enterprises. Facing the challenges, the traditional management methods and technical means have obviously been unable to meet the needs of enterprises.

Deputy director of art group, Mr. Diju.

With the advent of the era of diversified and personalized consumption, how to improve the competitive advantage of the clothing supply chain? As the topic host, Ju Xiaoxin, deputy general manager and art director of Dishang group, led this topic in the theme dialogue of the forum.

When it comes to the role of fabrics in clothing brands, Cai Weizhen, founder of falouina brand, shared her view: fabric is the first design of clothing, and fabric is an important foundation for making a brand. Nine years ago, the natural law and the right hand of children are the natural law. This determines that the fabric is made of natural cotton, hemp, silk and wool and blended fabrics. Therefore, it is very important to make rational use of materials and how to make people comfortable and harmless to the earth based on the nature and environmental protection. However, due to the high price of natural silk, it is very important how to use such natural materials as bamboo fiber and soybean fiber reasonably so as to make consumers comfortable and bring greater sustainability to the environment.

In addition to fabrics, the supply chain also has many pain points for brands. For the pain points between brands and supply chain, Cai Weizhen said three key words: integration, response and win-win. As a whole, the supply chain of people and consumers should be integrated. "Three new": new products, new space and new tonality. "Two benefits": one for consumers and two for terminal users. In the past, there were direct marketing, joint venture, trusteeship and various forms of business. Now the trusteeship mode is reduced, and the joint venture is gradually disappearing. How to share the profits and share the risks with the franchisees? In fact, the brand person and the supply chain are all born for the sake of a better world. What a brand sells is clothes and is bought for others. It is to connect his heart. So is the supply chain. The flexible supply chain is soft to the heart.

As for the application of natural materials and the selection of supply chain, lily, founder of Pupai, thinks that as a designer, he should not forget his original intention, why he embarks on the road of design, what kind of supply chain he pursues, whether he pursues quick reaction, profit, design, thinking, or the lifestyle he advocates. Everyone knows what they should do when they think about it clearly. She believes that natural materials have the scientific and technological nature and properties of natural materials, and advocates that natural fabrics should be refined and deep-seated, and fabric suppliers should also have a clear positioning and do not forget their original intention. It is not important whether it is the e-commerce era or the offline era. What we do is to deliver good goods to the right people.

Liu Gang, co-founder / Executive Director of supin express.

How to speed up the fast reverse clothing supply chain ecology. Mr. Liu, the executive director of Susu, talked about the ecological perspective of his co-founder, Mr. Liu pin. First, it is essential to maintain the stability of the supply chain. It's health, not hope. Each enterprise should extract its own strongest characteristics and have its own security and stability. Second, cost control. Why is the survival rate of some enterprises very poor, or not competitive? More because of the unreasonable cost control. It does not mean that small must be expensive. As long as the cost is well controlled, small and the US has a cost advantage over the whole; it does not mean that a large quantity has a cost advantage. The cost is not cheap, but the value is equivalent to the price itself. Through management, we can improve the efficiency and reduce the cost reasonably. Price is not necessarily the standard of quality. Third, once fabric manufacturers and brand manufacturers cooperate, we are jointly maintaining one thing - brand. From the stability of word-of-mouth can continue to protect the brand.

According to the relationship between fabric supply chain and brand, Su Yingbo, general manager of Shenzhen Langdai Clothing Co., Ltd., stressed that the brand should make its own uniqueness. High quality, be yourself and keep going. Do not choose low-cost fabrics for walking volume, do not do pollution to the earth, low-quality, wear once will be eliminated. However, personality and efficiency sometimes go against each other. Brand companies often choose custom-made fabrics. If they can't digest them well this time, they don't want to use the materials in stock when making new products. So how to achieve balance has always been a problem to be solved.

In recent years, with the increasing of high-end materials, such as high-end materials and labor costs. Because of the weak marketing ability of enterprises, it is imperative for them to integrate their brands. However, integration is not a matter of day and night. Behind it, it is precisely a test of an enterprise's mastery of a whole set of systems, including new market positioning, new planning of commodities, new design of products, new innovation of supply chain, new integration of channels and new adjustment of retail.

Facing the new consumption era of new retail and new mode, how will designers and brands create a flexible supply chain and cooperate with each other to speed up the innovation and development of clothing in the new environment and achieve a win-win situation?

As an important part of the forum, Yang Baozhi, founder of oneness creative brand, believes that in the clothing industry, designers play the role of positioning the social attributes of products, while fabrics play the role of positioning functionality. Therefore, small and beautiful designer brands should integrate resources and bind them together to form a final goal Profit center, this is a very effective way.

In addition, he also talked about the creation of designer brands. He thought that we should look inward and inward, attach importance to Chinese culture, and look back to the source, so as to see a brighter future.

For start-up brands, the first pain point is to solve the problem of fabric selection. Guo Jingwen, manager of Oggi Mio brand, said that in the early stage of starting a business, it is necessary to select fabrics with appropriate quantity and delivery date, and combine the two with trend analysis to carry out design and mass production. Start up brand designers are in great need of suppliers with special fabrics in stock. Because if fabric manufacturers can provide some distinctive fabrics to give designers some inspiration, designers can easily make new products and new designs on the basis of innovation.

In addition, there is a very important point. China's entire fashion industry needs beauty, and we need American businessmen to define this industry. The new brand Wuya lafeim, which we are now talking about, has taken a small and beautiful road positioning and found an aesthetic philosophy of integration of China and the West. Therefore, every entrepreneur should be engaged in this industry. Don't always ask for profit, low price and fast products. In the future, consumption will be upgraded to spiritual appeal and cultural level. Similarly, from the original origin of clothing, the "soul" link of fabric should also be upgraded.

As a design brand, Zheng Wei, the founder of suoryyi's brand, has the most headache in the process of looking for fabrics. He thinks that fabrics are the soul of design and the key to positioning, and what kind of fabrics should be found in what style to do. In recent years, the innovation ability of domestic fabric enterprises has improved, and there are still some weak points. They can replace imported fabrics in some fields. Moreover, if a large number of imported fabrics are used, the cost is high, and it is difficult for ordinary consumers to accept.

Sometimes, designers are often in a state of struggle: do you want to be expensive or cheap? What is the positioning? It's too expensive to sell. If it's too cheap, it may be unsalable, so the positioning has been circulating all the time.

At present, the most important thing for designers is to find their next positioning. In the face of the epidemic, many brands are facing a turning point, such as marketing mode, future development, how to go and so on. Suppliers and fabric suppliers, how to tide over this difficulty together with designers, and how to make good use of resources to create more value are some problems to be considered at present.

When it comes to the relationship between designer's creation and supply chain, Qiu Zihao, creative director of EVA Ouxiu & if by EVA of Tianshang group and founder of "East West" brand, said that nowadays, in the process of innovation, designers should return to their original intention and think about how to express contemporary people's lifestyle and aspects with clothing in each brand. Whether it is a fashion design or an enterprise, the product must follow the market and supply link track, find the right frequency and develop together. Under the collision of the clothing industry and the clothing industry, we should explore the innovation of clothing supply chain.