Sunda Rewarded The People Of Yanfu With Greater Achievements.

In China's leather shoes industry, the company has secured the top priority.

From a rural workshops to China's famous brand that goes to the world, it has undergone a new pformation.

In September 28th, the Yanfu Dazhong newspaper group "face to face with the 17th National Congress" interview group went into Sunda, the representative of the 17th CPC National Congress and Zhu Xianggui, chairman of Sunda group.

Reporter: Chairman Zhu, after being elected the 15th and sixteen representatives of the party, you were re elected to the Seventeenth National Congress of the party and elected three times. This is rare among private entrepreneurs.

Every election has different feelings.

Zhu Xianggui: the third election as the representative of the Seventeenth National Congress of the Communist Party of China is the great trust of the party members, the masses and the party organizations.

This is not only my highest political honor, but also the honor of the group I fought for.

When I first attended the Party Congress, I was very happy and excited.

I have been to Beijing many times in the past, and I always feel mysterious after passing through the Great Hall of the people.

When I was elected as the representative of the 15th National Congress of the CPC, I entered the Great Hall of the people for the first time. I worked with the leaders of the party and the state and the party representatives of the whole country, and listened to the report of the general secretary with my own ears.

I was born in a typical rural family. My ancestors were illiterate, and no one was an official. I was honored to be a party representative for 3 consecutive times.

This is inseparable from the team's struggle and the concern and support from all walks of life.

I will always keep a grateful heart, no party policy, the party's training, no team struggle, I do not have such an opportunity.

Reporter: for any enterprise and individual, ten years of development can be changed a lot.

The past ten years have been the fastest growing period of our country, and also the period of rapid development.

What are the proud achievements of the past ten years?

Zhu Xianggui: from the first party congress to the present, it has been ten years.

In the past ten years, the development of Shen Da has changed the most.

We insist on making the brand of our brand a strong brand.

The value of the brand has reached 6 billion 441 million yuan. It has become one of the 16 most competitive enterprises in the world. The instructions from the party and state leaders are widely known in China.

We have created a large number of new brands, such as sun Da, good people, Bai Si Tao, Van Shi Tina and so on.

In the world, as long as there are people, we need to wear shoes.

The leather shoes industry we are engaged in is an eternal sunrise industry.

With the development of society, people's demand for shoes will be higher and higher. This is the inexhaustible motive force for people to do their shoes.

In recent five years, it is a period of diversified development.

Sun DA has developed rapidly in eight major industries such as thermal power, logistics, software and bioengineering.

In particular, the thermoelectric industry has played a pivotal supporting role in the development of industrial parks in Xiangshui, Binhai and Jianhu, and has achieved considerable economic benefits.

The two industries of software and bioengineering are very high in technology. They are an attempt to engage in hi-tech industry.

Reporter: as the leader of China's leather shoes industry and one of the two representatives of the 17th National Congress of Jiangsu's private entrepreneurs, how do you think our private entrepreneurs should seize the opportunity and speed up development?

What are your preparations for the 17th National Congress of the CPC or what are your good suggestions?

Zhu Xianggui: as a representative of private enterprises, I deeply feel that private enterprises are one of the most active economic forms in China at present.

In the current county economy of China, the development of private economy is particularly active, which is particularly evident in Jianhu.

The prosperity of Jianhu's private economy has even exceeded some other medium-sized cities.

Sun Da played a good example in promoting the development of regional private economy.

The importance of the development of private economy has been recognized and affirmed by the whole society.

On this occasion, as the party representative of private enterprises, I will give some suggestions on supporting the development of private economy.

Reporter: private enterprises are an important force in social and economic development.

You are the person in charge of the Federation of Yancheng entrepreneurs. What qualities do you think private entrepreneurs in Northern Jiangsu like Yancheng have to make bigger and stronger?

Zhu Xianggui: the last five years are the five years of Yancheng's vigorous development. Yancheng's development has reached a very good historical stage.

The biggest obstacle in the past was traffic, which affected the emancipation of the mind and the pmission of information.

With the rapid development in recent years, pportation, location and resource advantages of Yancheng are gradually emerging. The gap between Yancheng and developed areas is gradually narrowing.

Most of our private enterprises rely on traditional industries. If we want to achieve greater development, we must aim at industries with high technology content and large market, do some articles on industrial upgrading, and make articles on ideological emancipation.

To be a manager of a modern enterprise, we must have the sense of innovation and sense of the times, especially the sense of self pcending.

Private entrepreneurs in Yancheng should constantly learn and recognize themselves, deny themselves and surpass themselves.

Reporter: in recent years, sun DA has invested in Shanghai and other places.

As a businessman, how do you feel about the local service environment?

In building soft environment, what do you think Yancheng needs to improve?

Zhu Xianggui: Yes, Mori Da set up export processing bases in Songjiang, Shanghai and Dongguan, Guangdong, and set up production bases in Hubei Zigui. Their service environment is good.

In comparison, I feel better about the environment in my hometown.

The hometown people are full of feelings and full of hope for San da.

Under the leadership of the municipal Party committee and the municipal government, the soft and hard environment in Yancheng has been remarkably improved. A large number of foreign-funded enterprises represented by Korean capital have poured into Yancheng, and Yancheng has become the most powerful proof of becoming a motor city.

In order to achieve greater economic development, Yancheng needs more policy support and needs to continue to improve its environment. It is believed that the next five years will be the five year of Yancheng's leap forward development.

I have full confidence in this regard.

Reporter: how can the development of the people to drive more people to become rich?

Will dispersed basic processing affect the quality of leather shoes?

How can we ensure that the brand is strong while ensuring that the product quality is strong?

Zhu Xianggui: leather shoes are labor-intensive industries.

How to continuously develop labor-intensive enterprises has been studied and thought by sun da.

Now the labor resources are becoming more and more intense, and the cost of labor is getting higher and higher. This is a new problem for labor-intensive industries.

Recently, we tried to move the production workshop to the rural areas, and solved the employment problem nearby, and achieved good results.

We used the idle school buildings in the countryside to prepare ten thousand shoe making workers in Jianhu, Sheyang and Funing.

In rural areas, there are still a large part of the 25 to 40 year old labor force did not go out, this is a relatively stable labor force.

We can organize them nearby to help farmers get rich and increase their income.

Ten thousand workers can make fifty thousand pairs of sixty thousand pairs of leather shoes every day, and each worker can get 1200 yuan to 1500 yuan a month's salary, and the social benefits are considerable.

This decentralized basic processing is the integration of idle labor in rural areas. They are all shoe-making processes with low technical requirements. The key technology is still borne by our high quality skilled workers. Therefore, it will not affect the quality of leather shoes.

Shoes are irregular geometry. They are beautiful expressions. They are art and culture.

In the future, we will take the human factors in production relations into a more important position, improve the quality of human beings, integrate high-quality human resources in a larger scope, enrich a large number of industrial workers with university education level to the forefront, improve team level and level, and further enhance the quality and taste of cedar.

Reporter: Sun DA has made great contributions to the development of local economy.

The enterprise is also a citizen. In the future, how can the people of San Da play a better role in their corporate citizenship and assume more corporate social responsibility?

Zhu Xianggui: without social responsibility, enterprises can not continue to develop.

The people feel deeply that the people of Yanfu have a special feeling for sun Da, who is the people of Yanfu.

The social responsibility of the people can be summed up in four words: serve the country.

One is to serve the country by industry, and to make shoes, thermoelectricity and bioengineering.

The two is to serve the country by brand, build the brand name of the famous brand, and even attract the international brand to the brand team of the brand, to win glory for Yancheng people with the brand.

The three is to pay taxes to serve the country.

Over the past few years, we have been a large taxpayer in Yancheng, paying taxes for many countries. This is our bounden duty to run enterprises.

After the automobile project came in, we have been living steadily second, and this year's tax payment should exceed 100 million yuan.

Four is charity.

Many people spend millions of dollars on social undertakings every year. They have been sponsoring 36 orphans for many years. Every year, these orphans are invited to the group.

In the town of Nan village, the group is over 60 years old, and can get a pension. There is a guarantee for life. We set up an education fund to subsidized school dropouts.

Encountering natural disasters, we also generously give generously.

Five is the idea of serving the country.

She is an open and inclusive enterprise. She constantly absorbs advanced ideas from other countries and forms a culture.

Jianhu has become a relatively fast area to undertake foreign ideas. This subtle influence has also promoted the exchange and integration and rapid development of a region.

Reporter: we have noticed that in the past few years, it has invested a lot in fashion, chemical industry, thermoelectricity, bioengineering, software and so on. What are the effects of these investments?

What are the future plans after the 17th National Congress of the Communist Party of China?

Zhu Xianggui: we insist on highlighting the main industry, making the main industry of leather shoes, making the main brand of Johnson, and diversifying on this basis.

Diversification is a strategic decision of sun Da, which has made substantial returns in the investment of thermal power, shoe material, logistics, software and other industries.

Bioengineering and other growth industries belong to the high-tech industry, and need further development and upgrading.

In the past 15 years, the development of the company has gone through the stage of product operation in the first 15 years, and the next stage of development will enter a very important stage of capital operation.

The people will further explore capital operation, enter the capital market, integrate more and more excellent resources, and make it stronger and stronger.

It is also necessary to integrate more domestic and international advantageous resources to win more space for the development of the city.

The next goal is to go public and attract international teams and international capital.

In the future, sun Da is an open and sensitive international company.

Reporter: we know that you are the same age as the Republic.

Under your guidance, Mori Dachi has grown stronger and become the eldest of Chinese shoemaking enterprises, and you have made great contributions in the development of cedar.

However, any enterprise can not avoid the problem of successors. What are your plans and arrangements in this regard?

Zhu Xianggui: the development of modern enterprises, the general manager of enterprises is important, but it is not possible to rely on the one or two leaders. More depends on a team, the overall quality of the team is crucial to the development of an enterprise.

Therefore, I now pay more attention to building a group of professional managers with strong professional capabilities, and create an excellent team to promote the rapid development of the company.

Generally speaking, Yancheng people have trained us, Yancheng people support us, we will work hard to do a good job, with greater achievements to repay the people of Yanfu.