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    Shopping Center: An Additional Facility That Can Not Be Ignored

    2016/5/15 16:10:00 34

    Shopping CenterAdditional FacilitiesBrand Strategy

    The planning of the business line is a sign of the degree of business understanding of the project designer.

    According to statistics, a good moving line design will increase the passenger flow of commercial projects by 15%~20%.

    In the design of shopping malls, the elevators and gates, which dominate the flow of people, are essential facilities.

    Design

    Crucial.

    "Elevator is a direct drainage tool, and now the shopping center is growing higher, extending from the 6 tier to the 8 level. The higher the number of people, the less the flow. So the elevator must be pported to the height.

    In the design of elevators, we can take a direct upward approach instead of a circle around each layer, which will affect people's upward consciousness.

    It is understood that in order to increase the consumption of customers in the past, many shopping malls take every layer of escalator to the next level, which has affected the customer experience. Therefore, more and more shopping malls are using the escalator walking upward all the way.

    For example, after the increase of the competitors in Shanghai Hongyi square, the original circular walking escalator was moved to a straight up design.

    In view of the importance of upward pportation of passengers, many shopping malls will design vertical traffic facilities such as sightseeing elevators to enhance pedestrian flow and traffic flow.

    Shanghai port Hui square, Zhengda square and so on is the example of using multiple elevator effects.

    In addition, cross layer "flying ladder" is also more and more market drainage skills.

    Because of the popularity of children's formats, cinemas and so on is the concentration of people, "flying ladder" to send people to such a high speed.

    Shanghai Tibet road Joy City and dragon dream in Zhongshan Park have "flying ladder", "Joy City" flying staircase "just to the cinema."

    In order to accommodate the elevator passenger flow, the Ministry of investment will also set up the main stores in different floors when carrying out the main stores, so as to attract customers to all floors and increase consumption.

    It is reported that

    China

    Many shopping centers in Hongkong take the form of main stores to attract tourists.

    At the same time, we must not neglect the gate, namely the design of the entrance and exit.

    Large commercial complexes usually open in different directions.

    For example, the two dragon dream stores in Shanghai are connected with rail pit, and the pportation of tourists is very natural. Its high passenger flow can raise the rent of the basement level and enhance the revenue of shopping malls.

    Mr. Shen, a former senior manager of agriculture, industry and Commerce Group, said that the entrance and exit of a commercial project had better connect main roads or public pport, which could not only introduce passenger flow but also facilitate customers to leave.

    However, there should not be too many doors to open, and at least 50~60 meters between doors and doors to ensure that people can stay in the shop for some time.

    Public information shows that

    Guangzhou Tianhe City

    In addition to the main gate facing the traffic flow, the three other gates are Tianhe Road. The other three doors are Henan Road, Sports West Road, Hongcheng square and subway as the link road. They are closely linked with Guangzhou Whampoa Road, ring expressway, Southern China express, Guangzhou Shenzhen Expressway and so on, so that their business circle covers the whole Pearl River Delta, creating a single day maximum flow rate of about 800000.

    In addition, the parking lot is closely related to the entrances and exits.

    If the multi-storey car park design can directly send the flow of people to the floors of the shopping malls, it can not only save the parking area but also speed up the pportation of passenger sources.


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