Morgan, China And China Have Completed Their Business In A Comprehensive Commercial Body.

The Qijiang River in the last century is the busiest section in Zhongshan. Within half an hour's foot, there is a collection of Sun Wen Xi Road Pedestrian Street, golden capital city, National Road small commodity market, Zhong Dian department store, and Minquan road Telecom Street......

Zhongshan's earliest commercial cities and department stores are here, no doubt they are Zhongshan business in the last century.

Witness.

Today, the central department store has been out of business, and the shops in the pedestrian street are changing frequently. It is hard for them to go on again. Many of the shop owners in Jin Du City admits that "people are not as good as they used to be". The scene of people's crowding in the National Road small commodity market has become the past. Many of the main streets of the civil rights road Telecom Street are closed. As with many two or three line cities, Zhongshan's traditional entity commerce is affected by the homogenization and the impact of the network, and is suffering from a "painful period".

At the same time, the commercial complex began to rise, and the city took a firm foothold and stepped into the town to make its mark.

Every foreigner who comes to Zhongshan will visit Sun Wen Xi pedestrian street. Besides the street shops, the South Asian arcade can always earn tourists' attention.

The large reliefs of "small town" on the wall of Sun Wenxi's walking street small square restored the prosperity of Sun Wen Xi Road and its past prosperity.

But over the past 10 years, with the rise of many commercial complexes, such as Daxin Xin Du Hui, Holiday Plaza, Li He square and Xing Zhong square, the passenger flow of Sun Wen Xi road has been diverted. Most of the sports brands such as Nike and Adidas, which are most popular with young people, have disappeared from the Sun Wen Xi Road Pedestrian Street. Instead, some brands have very limited calling power in the minds of consumers. "They used to stroll around the streets with their friends, but now they feel more and more low, and many brands have never heard of them," Ms. Chen, who lives in the Western District, told reporters.

"When people used to squeeze people, they never worried about business. Now people are scarce and business is hard to do, and even thieves have shifted their positions," said Luo, a vendor who sells snacks and drinks on the walking street. What worries her most is that the more consumptive young people seem to be getting less and less. "Big letters, profits and food and drink are all there, and they are not afraid of the sun and the sun, and the young people are going to spend there."

While the decline of pedestrian street, some monomer businesses have been unable to sustain.

In August 13, 2012, Sun City announced that Morgan's new element store (hereinafter referred to as "Morgan department store") could no longer continue to operate, Morgan department store lost Zhongshan.

Zhongshan Morgan department store has been closed for less than two years. People in the industry have analyzed that the collapse of Morgan's department store in Zhongshan is due to the fact that the surrounding consumption atmosphere is not yet mature. The most important thing is the attraction of attracting merchants and brands, such as Daxin Xindu Hui, holiday Plaza and other commercial complexes. In addition, under the impact of the network electricity supplier, the closure of Zhongshan Morgan department store is also reasonable.

3 years after Morgan closed the door, in May 2015, the department store, a department store that supported the golden age of Zhongshan's real business, announced that the central government's Department of Commerce had announced the completion of its clearance, and that the news was undoubtedly more worrying for the industry.

As a leading commercial real estate project in Zhongshan in the 90s of last century, Zhong Ke department store was once one of the most popular and popular department stores in Zhongshan. With the emergence of new business entities such as shoppingm all in Zhongshan, the consumption of tourists continued to decrease over the past few years.

In the eyes of the older generation of Zhongshan people, the "Zhong" department store was undoubtedly synonymous with luxury consumption in those days. Anyone who has some economic strength will go to the department store for consumption.

"At the end of the last century, the position of the Chinese department store in the eyes of the people of Zhongshan is just like the Taigu square in Hongkong. It is a symbol of identity. Hundreds of thousands of clothes are not sold at all. In the middle of consumption, it becomes a lot of people talk about food and even show off their capital after dinner." Mr. Liao recalls in a key unit in Zhongshan. "At that time, there was little shopping mall and little competition, and it was seldom like a discount now. Whenever there were promotions, everyone would tell us about it. Now, with mobile phones, you can find the preferential information of the shopping malls and compare with the price.

Attractive products will naturally be eliminated by the market.

In May 1, 2004, Zhongshan's first truly large shop-pingm all, Daxin Xindu Hui Shiqi store, completely changed the traditional way of shopping and entertainment for Zhongshan people, became an integral part of the life of citizens, and opened another golden era of Zhongshan's business.

After that, large commercial complexes such as Holiday Plaza, Lihe Plaza, Xing Zhong square, and Tian Yue city were settled, and commercial projects were built up in Zhongshan, where the resident population grew slowly. This means that sh oppingm all is more abundant for people to shop and entertain.

According to incomplete statistics, the per capita commercial area of Zhongshan has reached 6 square meters in 2012. This not only exceeds the standard of 1.2 square meters per capita in developed countries, but also exceeds the 3 square meters of commercial area in Guangzhou and Shenzhen over the same period of the same period, and with more shoppingm all settled in Zhongshan, this figure is constantly being refreshed.

In order to better compete with the Internet business providers, increase shopping convenience, central city

Continue to the community, such as Daxin Xindu Hui Xin store is the business matching of Yuanyang new business residence complex, located on the south side of Nanan road in Lao An Shan village, Shiqi District, adjacent to Bo Ai Road, Zhongshan two road, Yuelai South Road, to the East, West, South and Shaxi in 5 minutes.

It is understood that Xinyue store is the second new metropolis project built in Shiqi District in its "stronghold" after 11 years in 2004, and the four major commercial projects such as Daxin Xinda Hui, oceanic Daxin Xinda Hui, Zhongshan branch of Electronic Science University, Daxin Yau street, Qishan port area Daxin fashion home seafood street and so on have been launched successively.

In terms of project details, Daxin Xindu Hui Xin store, apart from adhering to the concept of one-stop shoppingm all, is more interested in opening up the last 100 meters of community business to bring new experiences to consumers.

The number of comprehensive commercial bodies has increased dramatically in Zhongshan, which has also caused some worries to the industry. The complex that has sprouted everywhere is concentrated in the surrounding area of Xing Zhong square. There are more than 10 shopping centers in the three kilometers of the square, the Plaza of the Pacific, the Plaza of heaven, the times square and the rainbow area in May.

Xing Zhong square responsible person believes that the concentration of commercial shopping centers is a double-edged sword, which is a good thing for consumers. It is not a small impact and test for businessmen. Of course, this disadvantage can be changed to advantage through integration and optimization. It is just like the Central Plaza and the surrounding shopping plaza to create a tourist entertainment center with a combination of eating, drinking and playing together. It is a "one river cross strait" business circle. It uses natural Qijing beauty, Sun Wenxi pedestrian street, star rated hotel and more than ten shopping centers around the world to integrate the business body of the whole big business circle to achieve the goal of win-win.