Where Is The Ascendant Of The Real Shopping Mall?

In the next five years, shopping malls will have huge room for growth.

The current data show that the growth rate of online shopping has been decreasing year by year since the peak of 2008 and the annual growth rate reached 128%.

2013 is 59.4%, 2014 is 48.7%, 2015 is 33.3%.

Many stores in Shanghai have been closed shop.

Under the impact of online shopping, a large part of the demand for shopping can be solved online. So what is the reason for shopping? What many people say is experience.

Behind the experience is actually culture.

This is not unusual in foreign countries, such as taxi driver shops and magic shops.

According to the special needs of different market groups, set some specific topics.

Let this group of people feel that this is my store, very willing to go.

There is a housewife shop in Taiwan.

Everything that housewives need, from kitchen to living room to bedroom, 00 scattered commodities of large and small size are put together in a orderly way through the new theme.

You feel that the problems you encounter in your home life can be resolved after you have gone.

Shopping malls often organize various forms of activities, together with housewives to explore how to manage their families well.

The other is called DIY store.

A shop that you personally participate in.

Now, there are already some business places in Shanghai, which are similar to pottery making classroom and Western cooking classroom.

There are also some fashion design studios and small gift design classrooms in high-end shopping centers, which are very attractive.

There is also a high-end membership store.

This kind of store is a bit like a golf club, belonging to "identity consumption".

It is necessary to pay a high membership fee, but members can enter the exclusive area to purchase some specially ordered products, styles and services.

Behind this is brand culture and business culture support.

Some shopping malls also use "architectural aesthetics" and "Life Aesthetics" to attract customers.

For example, Xintiandi, from shopping environment to the overall business atmosphere, reflects the aesthetic characteristics of the old Shanghai Shanghai culture.

The design of the global port also invited some foreign designers to work on the knife. From the whole building to interior decoration, they also emphasized their aesthetics.

In the future, you are a shopping mall in the center of the city, so you may have to be an aesthetics of the city centre.

In specific functional areas, you may have to interpret the aesthetics of a functional area.

The industry generally believes that in the next five years, shopping malls will have huge room for growth.

The current data show that the growth rate of online shopping has been decreasing year by year since the peak of 2008 and the annual growth rate reached 128%.

2013 is 59.4%, 2014 is 48.7%, 2015 is 33.3%.

At present, the same problem exists between online sales and our physical sales.

There are no obvious independent characteristics and most of the commodities sold are homogenized.

Now there are some unstandard and uncontrollable places in online sales.

Are our operators and managers ready for this "real business pformation"?

One way is to make the shopping malls become "integrators", enhance their purchasing power, increase the proportion of their own business, and maximize their own ability to reflect the characteristics of the products.

The typical representative of integrator is Hongkong Lifeng group.

In 2013, the net profit of Li Feng Group reached US $725 million, an increase of 17% over the previous year. In the next two years, it has always been able to rise steadily throughout the global economic downturn.

How did it do it? The key is to have a good grasp of the supply of goods, and insist on purchasing the cheapest raw materials from all over the world, designing and processing them, forming their own unique commodity resources.